Market playbook
Australia
Calling culture, five time zones, the Spam Act and DNCR, holidays, data and a 30 day plan.
Read the Australia playbookFree guides
How to book more B2B meetings, market by market
Practical playbooks for in-house sales teams calling businesses in Australia, New Zealand and Singapore, plus nine city guides. Each one covers calling etiquette, time zones and call windows, holidays, the rules for calls and email, data, gatekeepers and the numbers to aim for.
Quick answer
How do you book more B2B meetings? Call verified direct numbers in the prospect's local time, concentrate your dials in 10am to 11am and 2pm to 3pm, and keep going to at least the fourth attempt, because 58% of meetings in Nousu's data from 218,000+ Australian dials come on the fourth attempt or later. Then adapt the opener, the follow-up and the calendar to each market, which is what these guides cover.
Choose your market
Three country playbooks and nine city guides. Start with the country, then go to the city.
Showing all 12 guides.
Australia
City guide, Australia
Sydney
Australia's most contested buyers, from the CBD to Macquarie Park, Parramatta and Western Sydney.
Read the Sydney guideCity guide, Australia
Melbourne
Banking and super, manufacturing and logistics, biotech precincts, and the spring racing calendar.
Read the Melbourne guideCity guide, Australia
Brisbane
No daylight saving, resources and infrastructure buyers, the Olympic build and Ekka.
Read the Brisbane guideCity guide, Australia
Perth
AWST and the 2 to 3 hour gap, resources buyers on rosters, WA Day and Diggers and Dealers.
Read the Perth guideCity guide, Australia
Adelaide
The half hour offset, defence and shipbuilding, space at Lot Fourteen, and wine and food.
Read the Adelaide guideCity guide, Australia
Canberra
Federal agencies and the suppliers around them, procurement rules, sitting weeks and Budget timing.
Read the Canberra guideNew Zealand
Market playbook
New Zealand
Calling culture, NZ daylight saving, anniversary days, the UEMA and Privacy Act, data and a 30 day plan.
Read the New Zealand playbookCity guide, New Zealand
Auckland
New Zealand's largest market: corporate headquarters, distribution hubs and an early start from Australia.
Read the Auckland guideCity guide, New Zealand
Wellington
The capital: central government, the consultancies around it, GETS and the public sector calendar.
Read the Wellington guideCity guide, New Zealand
Christchurch
The South Island hub: agritech, engineering, manufacturing, rural seasons and Show Week.
Read the Christchurch guideSingapore
Market playbook
Singapore
Formal etiquette, regional headquarters, PDPA DNC and Spam Control Act rules, holidays and a 30 day plan.
Read the Singapore playbookCall window helper
Pick your city and the city you are calling. The helper converts the 10am to 11am and 2pm to 3pm local windows to your time and shows where they overlap with your own peaks.
Call window helper
Choose where you are calling from and where you are calling into. The helper shows the target city's 10am to 11am and 2pm to 3pm windows in your local time, with daylight saving applied for the date you pick. It runs in your browser and nothing is stored or sent.
Tuesday 3 November 2026
Perth is 3 hours behind Sydney on this date.
Sydney: UTC+11, daylight saving. Perth: UTC+8.
| Window | Perth time | Your time in Sydney | Overlap with your own peaks |
|---|---|---|---|
| Morning peak (22% connect in Nousu's Australian data) | 10am to 11am | 1pm to 2pm | None, so it will not compete with your local calls |
| Afternoon peak (19% connect in Nousu's Australian data) | 2pm to 3pm | 5pm to 6pm | None, so it will not compete with your local calls |
- The helper does not check public holidays. Each market guide lists the holidays and slow weeks to plan around.
Every market's peak windows in Sydney time
Worked out from the same time zone data as the helper, for 15 July (Australian winter) and 17 November (Australian and New Zealand daylight saving).
| Calling into | UTC offset, July / November | 10am and 2pm local, in Sydney time, 15 July | 10am and 2pm local, in Sydney time, 17 November |
|---|---|---|---|
| Melbourne | UTC+10 / UTC+11 | 10am to 11am and 2pm to 3pm | 10am to 11am and 2pm to 3pm |
| Brisbane | UTC+10 / UTC+10 | 10am to 11am and 2pm to 3pm | 11am to 12pm and 3pm to 4pm |
| Perth | UTC+8 / UTC+8 | 12pm to 1pm and 4pm to 5pm | 1pm to 2pm and 5pm to 6pm |
| Adelaide | UTC+9:30 / UTC+10:30 | 10:30am to 11:30am and 2:30pm to 3:30pm | 10:30am to 11:30am and 2:30pm to 3:30pm |
| Canberra | UTC+10 / UTC+11 | 10am to 11am and 2pm to 3pm | 10am to 11am and 2pm to 3pm |
| Hobart | UTC+10 / UTC+11 | 10am to 11am and 2pm to 3pm | 10am to 11am and 2pm to 3pm |
| Darwin | UTC+9:30 / UTC+9:30 | 10:30am to 11:30am and 2:30pm to 3:30pm | 11:30am to 12:30pm and 3:30pm to 4:30pm |
| Auckland | UTC+12 / UTC+13 | 8am to 9am and 12pm to 1pm | 8am to 9am and 12pm to 1pm |
| Wellington | UTC+12 / UTC+13 | 8am to 9am and 12pm to 1pm | 8am to 9am and 12pm to 1pm |
| Christchurch | UTC+12 / UTC+13 | 8am to 9am and 12pm to 1pm | 8am to 9am and 12pm to 1pm |
| Singapore | UTC+8 / UTC+8 | 12pm to 1pm and 4pm to 5pm | 1pm to 2pm and 5pm to 6pm |
Queensland, Western Australia, the Northern Territory and Singapore do not use daylight saving. New Zealand starts daylight saving on the last Sunday in September, a week before New South Wales, Victoria, South Australia, Tasmania and the ACT, so for that week Auckland is 3 hours ahead of Sydney.
What works in every market
Nousu's published figures from 218,000+ dials into Australian businesses. The New Zealand and Singapore guides use them as a starting baseline.
See the full statisticsConnect rate from 10am to 11am, local time
Connect rate from 2pm to 3pm, local time
Of qualified meetings come from those two windows
Of meetings are booked on the fourth attempt or later
Across those dials, 14% reached a live person, 6% became a conversation with a decision maker and 22% of those conversations booked a meeting: 1.3 meetings per 100 dials, against 0.3 for offshore teams. Wednesday is the most productive day, Monday morning is slow and Friday afternoon is effectively dead.
Four habits travel to every market: call in the prospect's local time, put most dials into the two peak windows, keep going past the second attempt, and open with who you are, where you are from and why you are calling. What changes is the tone, the calendar, the rules for email and texts, and the data. That is what each guide covers. To see where your own funnel is leaking, use the meetings per dial calculator.
Playbook or done for you?
These guides are for teams making their own calls. If you would rather have the calls made for you, our service pages cover how we do it in each city.
Run it in-house
Use the playbook for your market, the call window helper and the free cold call script generator. Review your numbers against the benchmarks after four weeks.
Have it done for you
Nousu's Australian callers work in-house in Sydney and call Australia, New Zealand and Singapore in local business hours, starting at $7,000 a month. See cold calling, outsourced SDR and appointment setting, or the city pages linked from each guide.
FAQ
Booking meetings across markets
Call windows, daylight saving and how these guides work.
Still have questions?
Book a 30-minute call10am to 11am in the prospect's local time, when 22% of dials reach a live person in Nousu's data from 218,000+ dials, then 2pm to 3pm at 19%. Those two windows produce 68% of qualified meetings.
It uses your browser's time zone data, so it applies the correct offset for the date you choose, including the weeks when New Zealand, New South Wales, Victoria, South Australia, Tasmania and the ACT change their clocks and Queensland, Western Australia, the Northern Territory and Singapore do not.
Start from 10am to 11am and 2pm to 3pm New Zealand time. From Sydney, that is 8am to 9am and 12pm to 1pm for most of the year, and an hour earlier in the last week of September.
Singapore's 10am to 11am window is 12pm to 1pm in Sydney from April to October and 1pm to 2pm during Australian daylight saving. Singapore shares Perth's clock all year.
Yes. These guides are for in-house teams who make their own calls. The city service pages describe what Nousu does when we make the calls for you. Each guide links to the matching service pages.
Nousu has published benchmarks for Australia only, from 218,000+ dials into Australian businesses. The New Zealand and Singapore guides use them as a starting baseline and say so.
No. The helper runs entirely in your browser. Nothing you choose is stored or sent anywhere.
Want Australian callers to book the meetings?
Book a 30-minute call. We will map your markets and buyers and show you what a phone-first campaign would book.
Starting at $7,000 a month. Exact fee quoted after a 30-minute call.