The Process
Six steps to qualified meetings
Strategy and ICP
We define exactly who you are targeting. Ideal company profile, buyer roles, triggers, and exclusion criteria.
Data and targeting
We source, verify, and segment contact data for your target accounts. No stale lists. No bad data.
Messaging and scripts
We develop call scripts, email sequences, and objection handling tailored to your offer and buyer.
Execution
Daily calling blocks, email sequences, and LinkedIn follow up. Structured activity, not random dials.
Reporting and iteration
Weekly performance reviews with data driven adjustments to messaging, targeting, and approach.
Handover to your closer
Qualified meetings booked directly on your calendar with context, notes, and clear next steps.
Onboarding
Your first 30 days
Week 1
Kickoff call. We agree your ideal customer profile, buyer titles, qualification criteria, meeting targets and messaging.
Week 2
We build and validate your list, wash numbers against the Do Not Call Register, finalise call scripts and email sequences, and set up email sending, tracking and reporting. Most campaigns go live by the end of week 2.
Weeks 3 and 4
Calling, email and LinkedIn run every business day. We review calls, tune the opener and targeting, and the first qualified meetings start landing in your calendar.
Month 2 onwards
Weekly reports and optimisation calls. Output typically becomes consistent within 4 to 6 weeks.
Cadence
Weekly operating rhythm
Outbound is not set and forget. We iterate every week based on what is working.
- 1Weekly performance report covering activity, conversations, and meetings
- 2What changed and why: messaging updates, targeting adjustments, objection patterns
- 3Feedback loop from outcomes: what closers are saying, show rates, deal progress
FAQ
How it works: common questions
Straight answers on onboarding, qualified meetings and handover.
- How long does onboarding take?
- About 2 weeks. Week one is kickoff, ideal customer profile, qualification criteria and messaging. Week two is list building, scripts, sequences and technical setup. Most campaigns go live by the end of week two.
- How long should an outbound pilot run before we judge it?
- Give it 90 days. Month one covers setup and calibration, month two is when targeting and messaging settle, and month three shows repeatable numbers. Judge leading indicators such as conversations and meetings held at 30 and 60 days, and pipeline at 90 days.
- What counts as a qualified meeting?
- We agree the definition with you before launch. By default, it's a scheduled meeting with someone at an account that fits your ideal customer profile, who has the authority or strong influence to buy, has confirmed a relevant problem or interest, and has accepted a calendar invite.
- What is a good show rate for booked meetings?
- For properly qualified meetings, 75% to 85% is a healthy benchmark. If show rates fall below that, qualification is usually too loose or meetings are being booked too far out, and we tighten both.
- Who handles replies and follow-up?
- We do. Our team triages every reply, answers questions, handles objections and follows up until a meeting is booked or the prospect opts out. Interested prospects are booked straight into your calendar. Anything that needs you, like detailed pricing or technical questions, is passed to you with full context.
- How are booked meetings handed over to our closers?
- Every meeting lands in your calendar with a handover note covering who the prospect is, their company and role, the problem they raised, where they are in buying and the agreed next step. Each meeting is also handed over CRM-ready, so nothing is retyped.
- Can your team use our brand and email domain?
- We agree the approach with you during onboarding. Our callers can introduce themselves as part of your team or as Nousu, and email can be sent from separate sending domains in your name so your main domain's reputation is protected.
- How many touches does it take to book a B2B meeting?
- More than most teams expect. Across 218,000+ dials, it takes an average of 4 attempts to reach a decision maker, and 58% of our meetings are booked on the fourth attempt or later. Our standard cadence is 8 steps over about 24 days, mixing calls, short emails and LinkedIn.
- What do you need from us to start?
- A kickoff call, your ideal customer and best current customers, access to a calendar for bookings, any existing target lists, and quick feedback on the first meetings we book.
Get Started
Ready to see this in action?
Book a call to discuss how we can apply this process to your business.
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