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    Service

    B2B Lead Generation Services Australia

    Qualified leads delivered to your sales team through phone first outbound. Run by our 100% Australian team out of Sydney.

    ACV of $5,000 plus is ideal.

    Book a callPricing

    What is B2B lead generation? B2B lead generation is the process of identifying potential buyers at companies that match your ideal customer profile, engaging them through targeted outreach, and qualifying their interest before handing them to your sales team. It sits at the top of your revenue funnel and decides everything that follows.

    200+
    Meetings booked
    50+
    Companies served
    Under 3 weeks
    Average ramp time

    The problem

    Pipeline does not build itself.

    Most B2B sales teams know who they want to sell to. The problem is getting in front of them. Lists go stale. Reps run out of time. Inbound dries up. Pipeline coverage falls behind quota.

    Buying a list is not lead generation. Sending 10,000 emails is not lead generation. Real lead generation means finding the right accounts, reaching the right decision makers, and starting real conversations that turn into pipeline.

    That is what we do. Nousu builds your target list, runs the outreach, and delivers qualified leads ready for your sales team to close.

    Qualified B2B leads delivered to your sales team
    Phone first outbound by a 100% Australian team
    Verified target lists built from your ICP
    Briefing notes and call recordings on every lead
    Weekly reporting and pipeline review

    Results

    What this delivers

    Qualified leads ready for your closers to work
    Decision maker conversations confirmed on the phone, not just over email
    Briefing notes and call recordings on every lead handed over
    Real market intelligence flowing back into your strategy
    A repeatable lead generation engine you can scale

    What is included

    Everything you need to generate qualified leads

    • Ideal customer profile development
    • Target account list building
    • Decision maker research and verification
    • Multi channel outreach across phone, email, and LinkedIn
    • Lead qualification against your criteria
    • CRM integration and lead handoff
    • Weekly reporting and pipeline review

    Process

    How it works

    1
    ICP and list buildWe map your ideal customer profile in detail. Industry, company size, tech stack, geography, decision maker title. Then we build a verified prospect list. No bought lists. No outdated data.
    2
    Multi channel outreachPhone first, supported by email and LinkedIn. Real conversations with real prospects, run by Australian SDRs who understand your market.
    3
    Qualification and handoffEvery lead is qualified live against your criteria before it reaches your team. You get briefing notes, call recordings, and full context so your closers know exactly what they are walking into.
    4
    Weekly iterationWe review what is working every week. Lists, messaging, and channel mix get refined based on real call data, not guesswork.

    Lead generation vs appointment setting

    Lead generation or appointment setting?

    These terms get used interchangeably. They are not the same thing. Here is the difference.

    Lead generation

    • Identifies and qualifies potential buyers
    • Delivers prospect details, context, and intent signals
    • Your sales team books the meeting
    • Best when you have closers who want to drive the conversation

    Appointment setting

    • Books qualified meetings directly on your calendar
    • Confirms budget, authority, need, and timing
    • Meetings land on your sales team's calendar pre qualified
    • Best when you want meetings handed over ready to close

    Most Nousu clients use a mix of both. Want to talk through which fits your team? Book a strategy call.

    Why phone first

    Why phone first generates better leads

    Email only lead generation

    • Inboxes are crowded and reply rates keep falling
    • No real conversation means weak qualification
    • High volume, low quality leads
    • Decision makers tune out generic templates

    Nousu phone first approach

    • Direct conversations with decision makers
    • Real qualification before a lead is delivered
    • Leads come with context, not just a name and email
    • Market intelligence flows back into your strategy

    The phone is still the fastest way to a qualified lead. We picked it on purpose.

    Who we generate leads for

    Built for B2B teams selling into decision makers

    We work with B2B companies across these industries.

    SaaS CompaniesFinTechCybersecurityB2B Service CompaniesMarTechAI TechnologyEnterpriseERP SoftwareCloud Services

    What makes us different

    Why choose Nousu for lead generation

    100% Australian team

    Every SDR is based in Australia. Local accents, local market knowledge, local time zones. No offshore call centres. No script readers.

    Phone first methodology

    While other agencies hide behind email automation, we still pick up the phone. It is the highest converting outbound channel and we have built our entire model around it.

    Weekly iteration

    Lead generation is not set and forget. We review messaging, lists, and channel mix every week so campaigns get sharper over time, not staler.

    Full transparency

    You get call recordings, weekly reports, and direct access to your SDR team. No black box. No filtered metrics.

    Location coverage

    Lead generation across Australia and beyond

    Based in Sydney. Running outbound campaigns across Australia, New Zealand, Singapore, and the United Kingdom.

    SydneyMelbourneBrisbanePerthAdelaideSingaporeNew ZealandUnited Kingdom

    Process timeline

    From signed to first qualified leads in under 3 weeks

    Week 1

    Onboarding, ICP workshop, list build kickoff

    Week 2

    Messaging finalised, scripts approved, outreach begins

    Week 3

    First qualified leads delivered

    Ongoing

    Weekly reporting, iteration, scale

    Fit check

    Is this for you?

    Best for

    • You have closers who want to drive the conversation
    • You sell to decision makers and want phone first qualification
    • You want a verified pipeline of leads, not a bought list

    Not for

    • You want to skip qualification and buy raw data
    • Your team cannot follow up on qualified leads quickly
    • Your ACV is too low for outbound economics to work

    Deliverables

    What you get

    Weekly reporting

    • Leads delivered and qualified
    • Channel and segment breakdown
    • Next changes for the week

    Lead quality control

    Live qualification on every callBriefing notes for your closersCall recordings on request

    Living playbook

    Scripts and call frameworksObjection handlingWhat is working and why

    Compare

    Nousu vs the alternatives

    Most teams comparing lead generation options are weighing the same handful of choices. Here is how we stack up.

    Nousu vs In House SDRNousu vs CallboxNousu vs Lead ExpressNousu vs Telemarketing Professionals

    FAQ

    Frequently asked questions

    Common questions about our lead generation services.

    Still have questions?

    Ready to build a real pipeline?

    Book a 30 minute strategy call to see if Nousu is the right fit. No pitch. Just a conversation about your pipeline goals and how we would approach them.

    Book a Strategy CallView Pricing