How is this different to a lead list provider

We execute outreach and book meetings, not just provide data.

What channels do you use

Calling is the core channel with email and LinkedIn follow up where useful.

B2B companies, with a focus on SaaS and B2B service businesses.

How do you qualify meetings

We qualify around fit, need, timing, and stakeholders, then pass clear notes.

How soon do meetings start

Typically within the first few weeks after setup.

How do you report results

Weekly reporting with outcomes by segment, learnings, and optimisation actions.

What do you need from us to start

Your ICP, offer, and calendar availability, plus any existing lists or accounts.

Service

An outsourced SDR function, live in two weeks instead of six months

A dedicated Australian SDR who owns prospecting, calling, follow up and meeting booking, supported by list build, messaging, QA and reporting. Delivered from our Sydney office into markets across Australia, New Zealand, Singapore and the United Kingdom.

ACV of $5,000 plus is ideal.

Book a call Pricing

What is an outsourced SDR? An outsourced SDR is a sales development representative provided by an external agency rather than hired in-house. They handle cold calling, email outreach and LinkedIn prospecting to book qualified meetings on your behalf, without the cost and time of recruiting and training internally.

This week

Reply rate +12%

After script update on Series A fintech segment

End to end SDR function

Pipeline output

qualified meetings booked this month

Calls

1,240

Emails

3,100

680

This week's optimisation

Reply rate up 12% after script update

New segment added: Series A fintech

Show rate improved to 82%

Full function ownership, weekly reporting

Compare

Versus hiring in house

This is the comparison most founders make in their head and rarely on paper. Here it is on paper, using our own cost modelling.

	In-house SDR	Nousu
Year one fully loaded cost	$173,000	From $84,000
Time to first meeting	4 to 6 months	Under 2 weeks
Year one meeting yield	Approx. 95	Approx. 165
Cost per meeting, year one	Approx. $1,820	Approx. $515
Recruitment risk	Yours, including a bad hire	None
Management and coaching	Yours to build and run	Included
Dialler, data and tooling	Separate line item, approx. $12,000	Included
If it is not working	Performance management, then redundancy	Change the approach, or leave with 30 days notice

The $173,000 is not a scare number. It is base salary at $75,000, plus superannuation, tooling, 0.2 FTE of management time, office and equipment, three months of ramp paid before any output, recruitment, and annualised churn cost against a 14 month average tenure. Full itemisation is in our benchmark report.

Where hiring in house is still the right call

Your product is genuinely technical and objection handling needs deep product knowledge
You are building a sales bench and want AEs promoted from within
You want the function in house for cultural reasons, which is a legitimate reason on its own

We will tell you when that is your situation. It is a shorter conversation than pitching you a retainer you should not buy.

Full cost breakdown Nousu vs in-house SDR

Pricing

What this costs

Engagements start at $7,000 per month AUD, covering a dedicated in-house Sydney SDR, ICP definition and list build, cold calling, email and LinkedIn, appointment setting into your calendar, messaging and A/B testing, weekly reporting and optimisation calls, and CRM-ready handover of every booked meeting.

All pricing excludes GST. Engagements are month to month with no lock-in, and clients committing to six months or longer receive a discount off the monthly retainer. KPIs are agreed before launch, so you know what good looks like before you spend anything.

We do not sell guaranteed meeting volume packages. Anyone who guarantees volume is either padding the definition of a meeting or pricing in the failure.

See full pricing and request a quote Model your return

Results

What this delivers

A managed SDR function that produces consistent qualified meetings

Clear reporting and a weekly optimisation loop

Improved qualification so your closers spend time on the right deals

Better conversion through disciplined follow up

A system your team can scale without hiring internally

Our approach

What we run end to end

Every engagement follows a structured operating model across targeting, execution, qualification, and reporting.

Inclusions

1Targeting and setup

ICP, targeting, and qualification setup
List building or list cleanup

2Execution

Outreach execution including calls plus follow up
Multi touch follow up until a clear outcome

3Qualification and handoff

Weekly optimisation and feedback loop with your sales team
Meeting booking, confirmation, reschedules

Channels and assets

Cold calling
Email follow up
LinkedIn touches where useful
Qualification notes for every meeting
Weekly reporting by segment and channel

Process

How it works

We inherit the problem, not just the taskWeek one is ICP definition, qualification criteria, objection mapping and list build. You are handing over a function, so we need the same context you would give a new hire.

Output starts in week two, not month fourAn in-house SDR takes three months to ramp and produces roughly 95 meetings in year one. Ours are dialling inside a fortnight.

The playbook becomes yoursEverything we build, scripts, sequences, objection handling and qualification criteria, is documented and handed over. Most clients eventually bring outbound in house. We would rather help you do that than pretend it will never happen.

Deliverables

What you get

A documented outbound playbook

Scripts, cadence, objection library and qualification criteria, written down and yours to keep.

Full CRM ownership

Every dial, conversation and outcome logged in your HubSpot, Salesforce or Pipedrive. Your data stays in your system.

A named SDR, not a pool

You meet the person working your accounts at kickoff. Same person every week. No shared call floor.

Fit check

Is this for you?

Best for

You want end to end SDR ownership without hiring internally
Your team wants meetings with the right buyers, not volume for vanity
You want a repeatable outbound motion that compounds over time

Not for

You want to change ICP or offer every week
You do not have capacity to handle meetings and follow up quickly
Your ACV is too low for outbound economics to work

Why it works

Why outsourced SDR works

Outsourced SDR works because it gives companies structured outbound execution without the cost, ramp time, and management overhead of building an internal SDR team from scratch. Instead of hiring, onboarding, training, and monitoring junior sales development staff, businesses can plug into an operating model that is already built for targeting, outreach, qualification, follow up, and reporting. This is especially useful for teams that need more pipeline but do not want senior closers pulled into prospecting or outbound admin. A good outsourced SDR setup also creates more consistency across messaging, activity, handoff quality, and weekly optimisation. Rather than relying on inconsistent bursts of outreach, it gives the business a repeatable prospecting engine with clear accountability. It works particularly well for B2B teams with a defined offer, a clear ICP, and a need for qualified meetings rather than raw lead volume. For companies that want outbound to become a dependable revenue channel without building a full SDR function internally, outsourced SDR can be one of the most efficient ways to scale pipeline creation.

Today's SDR activity

426

Accounts worked

Conversations started

Qualified meetings

Active follow ups

SDR execution

Multi touch outbound

Weekly optimisation

Updated today

FAQ

Questions & answers

Common questions about our outsourced SDR services.

Still have questions?

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