Service
Inbound leads answered in five minutes, not five hours
Someone fills your form, and the clock starts. Respond inside five minutes and the lead converts at nine times the rate of a next-day callback. Most Australian B2B teams take 42 hours. We sit between your form and your sales team and close that gap.
ACV of $5,000 plus is ideal.
What is inbound lead qualification? Inbound lead qualification is the process of responding to and assessing leads that come to you through your website, ads or referrals. The goal is to quickly identify which enquiries are worth your sales team's time and book meetings with the ones that fit.
The problem
The five minute problem
The research on this has been settled since 2011 and almost nobody acts on it. Here is what response time does to conversion.
| Response time | Lead to opportunity conversion |
|---|---|
| Under 5 minutes | 21% |
| 5 to 30 minutes | 13% |
| 30 to 60 minutes | 8% |
| 1 to 24 hours | 5% |
| Over 24 hours | 2.3% |
A five minute response converts at nine times the rate of a 24 hour response. The average B2B response time sits between 42 and 47 hours, and only 7 to 23% of companies consistently hit the five minute window. The gap is not knowledge, it is infrastructure.
Why internal teams cannot sustain it
- Leads land in a marketing inbox and wait for someone to notice
- Routing rules were last updated 12 months ago and point at people who have left
- The qualification call gets treated as a 30 minute discovery, so it gets postponed until someone has time to prepare
- AEs are assigned the first call, and AEs do not enjoy qualification work, so it slips
- Coverage stops at 5pm while form submissions do not
This is one of the few sales functions that genuinely works better outsourced than hired. Not because the work is hard, but because it needs someone available every day without exception, and internal SLAs degrade the moment one person goes on leave.The full speed to lead guide
Results
What this delivers
Routing
How we tier your inbound
| Tier | What it covers | Our commitment |
|---|---|---|
| Tier 1 | Demo requests, pricing enquiries, contact sales | Phone call within 5 minutes |
| Tier 2 | Content downloads from qualified company domains | Personal email within 5 minutes, phone within 1 hour |
| Tier 3 | Newsletter signups, low intent content | Email within 24 hours, no phone |
Automated acknowledgement fires within 60 seconds on every tier, with a booking link. That is layer one and it matters, but it is not a response. The conversion lift comes from a human making contact, and no chatbot has closed that gap yet.
Coverage
How we cover it
Our approach
What we run end to end
Every engagement follows a structured operating model across targeting, execution, qualification, and reporting.
Inclusions
1Targeting and setup
- Inbound response within agreed time windows
- Qualification calls and discovery notes
2Execution
- Meeting booking and confirmation
- Reschedules and no show recovery
3Qualification and handoff
- Follow up sequences for non responsive leads
- Weekly reporting and optimisation
Channels and assets
- Phone follow up
- Email follow up
- LinkedIn touches where useful
- Calendar booking and confirmations
- Weekly report
Deliverables
What you get
A contractual response SLA
- Five minutes on Tier 1, measured and reported. Not an aspiration, a term of the engagement.
Mean and P90 response reporting
Tiered routing rules, maintained
Fit check
Is this for you?
Best for
- You have inbound leads but follow up is inconsistent
- Your sales team needs protected selling time
- You want better qualification and cleaner handoffs
Not for
- You have very low inbound volume
- You do not have a clear qualification process
- You do not have capacity to handle meetings and follow up quickly
Why it works
Why speed to lead works
Inbound leads lose value quickly when response times are slow or follow up is inconsistent. Fast inbound handling works because it captures intent while interest is still high and turns enquiries into real conversations before momentum disappears. In many businesses, the issue is not lead volume but what happens after the form fill, callback request, or demo enquiry comes in. Delays, poor qualification, and weak handoff processes lead to lost opportunities and wasted marketing spend. A structured inbound lead process improves conversion by making sure every enquiry is contacted quickly, assessed properly, and moved to the right next step. This is especially important for companies with multiple lead sources, busy closers, or high value offers where timing and fit matter. Good inbound handling is not just about speed. It is also about asking the right questions, qualifying effectively, and making sure sales teams only spend time on conversations that have real potential. For businesses investing in demand generation, strong inbound follow up is one of the fastest ways to improve booked meetings and recover missed revenue.
15
Inbound leads contacted today
9
Qualified conversations
4
Meetings booked
22 min
Average first response time
FAQ
Questions & answers
Common questions about our inbound lead fielding services.
Still have questions?Relevant case study
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