Free template library

    B2B sales email templates

    Cold emails, follow-ups, meeting reminders, LinkedIn messages and subject lines, written by SDR managers who run phone-first outbound every day. Every template has subject lines, {{placeholders}}, short, formal and Aussie-direct variants, common mistakes and Spam Act notes. Copy any of them free, with no sign-up.

    Quick answer

    What makes a good B2B sales email? A good B2B sales email is short, specific to the reader and asks for one easy next step, usually a reply or a 15-minute call. This library gives you tested templates for every stage, from the first cold email to the breakup, each ready to copy with placeholders, variants and compliance notes.

    Find a template

    19 pages of templates, from the first cold email to the breakup. Filter by type or search, then open a page for the full set.

    Showing 19 of 19 template pages.

    The top 10 templates, in full

    The ten templates our SDR managers use most. Copy any of them, or open its page for more versions and guidance.

    How to use these templates

    Every {{placeholder}} marks something you must research or write yourself. Replace all of them before you send, and if you cannot fill one with something true and specific, pick a different template.

    The names mean the same thing on every page: {{first_name}} and {{company}} are always the prospect and their business, {{your_name}}, {{your_company}} and {{your_phone}} are always you, and {{their_phone}} is the number you called them on.

    Each email ends with {{signature}} and {{opt_out}}. {{signature}} is your full name, role, company, website and phone number. {{opt_out}} is one plain line. On a cold email: If this isn't relevant, reply "no thanks" and I won't contact you again. In an ongoing conversation it can be quieter: Prefer not to hear from me? Reply "unsubscribe". Keep both in every commercial email, including short follow-ups.

    The observation and problem email

    From Cold email templates

    Subject line options

    • {{company}} and {{topic}}
    • question about {{topic}}
    • {{first_name}}, re {{trigger}}

    Email

    Hi {{first_name}}, Saw {{observation}}. When {{peer_group}} reach that stage, {{problem}} is usually what starts slowing {{outcome_area}} down. We help {{target_role_plural}} {{outcome}} without {{common_tradeoff}}. Worth a 15-minute call to compare notes, or is this not on your radar this quarter? {{signature}} {{opt_out}}

    When to use it

    First email to a named contact when you have one genuine observation: a job ad, a new product line, a new site or a post they wrote. It also works as touch two in a call-led cadence, after the first dial.

    Why it works

    The first line proves you looked. The second turns the observation into a problem they recognise before you mention yourself. The ask offers two easy answers, yes or not now, and both are replies you can work with.

    Variants

    Short

    Hi {{first_name}}, Saw {{observation}}. That usually means {{problem}} is next. We help {{target_role_plural}} fix it. Worth 15 minutes, or not a priority? {{signature}} {{opt_out}}

    Formal

    Dear {{first_name}}, I noticed {{observation}}. Organisations at a similar stage often find that {{problem}} begins to affect {{outcome_area}}. {{your_company}} works with {{target_role_plural}} to {{outcome}}. I would value 15 minutes to understand whether this is relevant to your plans for {{period}}. Would a short call in the next fortnight suit? Kind regards, {{signature}} {{opt_out}}

    Aussie-direct

    Hi {{first_name}}, Saw {{observation}}. Not sure if {{problem}} is biting yet, but it usually does around now. We sort that out for {{target_role_plural}}. Keen for a quick chat, or is the timing wrong? Cheers, {{signature}} {{opt_out}}

    Common mistakes

    • Opening with your company name or 'I hope this finds you well'. The first line is the preview text, so spend it on them.
    • Faking the observation. 'Loved your recent post' with no detail reads as automated.
    • Asking for 30 minutes and a demo in the first email. Ask for a conversation, not a commitment.

    Compliance note

    Send only to a work address the person published or gave you, and only about something relevant to their role. Keep a real {{signature}} and a working {{opt_out}} in every send.

    The after-voicemail email

    From Cold email templates

    Subject line options

    • just left you a voicemail
    • my call earlier, {{first_name}}
    • {{your_name}} from {{your_company}}

    Email

    Hi {{first_name}}, I tried you on {{phone_type}} a few minutes ago and left a short voicemail, so here it is in writing. I'm calling {{target_role_plural}} in {{region}} about {{problem}}. We help teams like yours {{outcome}}. If it's relevant, reply with a time that suits and I'll call then. If it isn't, tell me and I'll stop calling. {{signature}} {{opt_out}}

    When to use it

    Straight after a call that goes to voicemail. In a phone-first cadence this is the most common first email, because it ties the missed call to the inbox.

    Why it works

    It explains the missed call, so the number on their screen now has a name and a reason. It hands control to the prospect: pick a time, or tell me to stop. People who would never book from a cold email will often reply with a time for a call.

    Variants

    Short

    Hi {{first_name}}, Just left you a voicemail about {{problem}}. Reply with a good time and I'll call back, or tell me to leave it. {{signature}} {{opt_out}}

    Formal

    Dear {{first_name}}, I called earlier today and left a brief voicemail. I am contacting {{target_role_plural}} in {{region}} regarding {{problem}}, which {{your_company}} helps teams address. If a conversation would be useful, please let me know a convenient time. If not, I will not call again. Kind regards, {{signature}} {{opt_out}}

    Aussie-direct

    Hi {{first_name}}, Rang you a few minutes ago and got your voicemail. Short version: we help {{target_role_plural}} with {{problem}}. Flick me a time that works and I'll call, or tell me it's not for you and I'll leave you alone. Cheers, {{signature}} {{opt_out}}

    Common mistakes

    • Sending it a day later. Send it within the hour so it sits next to the missed call.
    • Pasting the whole voicemail script into the email. Keep it to the reason and one outcome.
    • Promising to stop calling and then calling again. Log the request on the contact record straight away.

    Compliance note

    The Spam Act covers the email, not the call. Calls to Australian numbers need a Do Not Call Register wash and permitted calling hours; the email needs consent, identification and a working opt-out.

    Step 2 (day 6): ask one diagnostic question

    From Follow-up after no response

    Subject line options

    • {{topic}}: quick question
    • re: {{original_subject}}
    • how are you handling {{topic}}?

    Email

    Hi {{first_name}}, Rather than another pitch, one question: how is {{company}} handling {{topic}} at the moment? Even a one-line answer helps me work out whether we're worth a conversation. {{signature}} {{opt_out}}

    When to use it

    Six days in, still in the same thread, after the first call attempts.

    Why it works

    A question about their world is easier to answer than a request for time. Any answer, even 'we use {{competitor}}', starts a conversation you can qualify.

    Variants

    Short

    Hi {{first_name}}, How are you handling {{topic}} today? One line is plenty. {{signature}} {{opt_out}}

    Formal

    Dear {{first_name}}, May I ask how {{company}} currently manages {{topic}}? A brief reply would help me judge whether a conversation would be worthwhile for you. Kind regards, {{signature}} {{opt_out}}

    Aussie-direct

    Hi {{first_name}}, Not going to pitch again. How are you handling {{topic}} right now? One line is fine. Cheers, {{signature}} {{opt_out}}

    Common mistakes

    • Asking a question that only has a yes or no answer.
    • Asking about budget before they have agreed there is a problem.

    Compliance note

    Keep the opt-out line even in short emails. A follow-up without one is still a commercial message.

    The 'as promised' email

    From Follow-up after a call

    Subject line options

    • as promised, {{first_name}}
    • the {{promised_item}} we discussed
    • following our call about {{topic}}

    Email

    Hi {{first_name}}, Thanks for the quick chat just now. As promised, here's {{promised_item}}: {{link_or_summary}} You mentioned {{their_words}}. Page {{page_number}} covers that part specifically. Rather than leave it with you, can I call on {{day}} at {{time}} to hear what you think? If another time is better, just reply with it. {{signature}} {{opt_out}}

    When to use it

    After a call where the prospect asked you to 'send something through'. Send it within the hour.

    Why it works

    It delivers exactly what was asked, points to the one part that matters to them and proposes a specific time to talk again. A suggested time gets more replies than 'let me know your thoughts'.

    Variants

    Short

    Hi {{first_name}}, As promised: {{link_or_summary}}. The part on {{their_words}} is the bit to read. Can I call {{day}} at {{time}}? {{signature}} {{opt_out}}

    Formal

    Dear {{first_name}}, Thank you for your time today. As discussed, please find {{promised_item}} here: {{link_or_summary}} Given your comments regarding {{their_words}}, the section on page {{page_number}} may be most relevant. Would {{day}} at {{time}} suit for a brief follow-up call? Kind regards, {{signature}} {{opt_out}}

    Aussie-direct

    Hi {{first_name}}, Good to chat. Here's the {{promised_item}}: {{link_or_summary}} Skip to page {{page_number}}, that's the bit on {{their_words}}. I'll give you a buzz {{day}} at {{time}} unless you tell me another time works better. Cheers, {{signature}} {{opt_out}}

    Common mistakes

    • Sending a 20-page deck with no pointer to the relevant part.
    • Ending with 'let me know your thoughts', which hands all the effort to them.
    • Waiting until the next day.

    Compliance note

    If they agreed on the call to receive this email, note that as express consent on the record with the date. A conversation alone does not consent them to a full email sequence.

    The recap and next steps email

    From Follow-up after a meeting or demo

    Subject line options

    • recap: {{company}} and {{your_company}}
    • notes and next steps from today
    • {{meeting_topic}}: what we agreed

    Email

    Hi {{first_name}}, Thanks for the time today. A quick recap so we're on the same page. What we heard: - {{problem_in_their_words}} - {{impact_or_cost}} - {{why_now}} What we agreed: - {{next_step_1}} by {{date_1}} ({{owner_1}}) - {{next_step_2}} by {{date_2}} ({{owner_2}}) I've sent an invite for {{next_meeting_date}}. If I've got anything wrong, reply and I'll fix it. {{signature}} {{opt_out}}

    When to use it

    The same day as a discovery call or demo, to everyone who attended.

    Why it works

    It proves you listened, gives the buyer a document they can forward and turns a good conversation into dated commitments on both sides. Errors get corrected early, before they cost you a stage.

    Variants

    Short

    Hi {{first_name}}, Thanks for today. You're dealing with {{problem_in_their_words}}. Next: {{next_step_1}} by {{date_1}}, then we meet {{next_meeting_date}}. {{signature}} {{opt_out}}

    Formal

    Dear {{first_name}}, Thank you for your time today. To summarise our discussion: {{problem_in_their_words}}, with {{impact_or_cost}}, and a need to address it because {{why_now}}. We agreed that {{owner_1}} will {{next_step_1}} by {{date_1}}, and that we will reconvene on {{next_meeting_date}}. Please let me know if I have misrepresented anything. Kind regards, {{signature}} {{opt_out}}

    Aussie-direct

    Hi {{first_name}}, Cheers for the time today. Here's what I took away: - {{problem_in_their_words}} - {{why_now}} Next up: {{next_step_1}} by {{date_1}}, and we're back together on {{next_meeting_date}}. Shout if I've got any of that wrong. Cheers, {{signature}} {{opt_out}}

    Common mistakes

    • Writing a feature list instead of their problem.
    • Leaving the next step undated.
    • Sending it two days later, after they have forgotten the detail.

    Compliance note

    Post-meeting emails are part of an existing conversation, but keep accurate sender details and honour any request to stop.

    The new role email

    From Trigger event emails

    Subject line options

    • congrats on the new role, {{first_name}}
    • first 90 days at {{company}}
    • {{new_title}} at {{company}}

    Email

    Hi {{first_name}}, Congratulations on the move to {{new_title}} at {{company}}. In the first few months, most new {{target_role_plural}} we speak with are deciding what to keep and what to change in {{area}}. {{problem}} usually comes up early. If it's on your list, I'm happy to share what we've seen work in 15 minutes. If not, good luck with the new role. {{signature}} {{opt_out}}

    When to use it

    Within the first four to eight weeks of someone starting a role that owns the problem you solve.

    Why it works

    New leaders are expected to review how things work, and they often have more freedom to change suppliers than their predecessor did. The email acknowledges that without assuming what they plan to do.

    Variants

    Short

    Hi {{first_name}}, Congrats on {{new_title}}. If {{problem}} is on the first-90-days list, happy to help. {{signature}} {{opt_out}}

    Formal

    Dear {{first_name}}, Congratulations on your appointment as {{new_title}} at {{company}}. New {{target_role_plural}} often review {{area}} early in their tenure, and {{problem}} is a common priority. Should it be relevant, I would be pleased to share what we have seen work elsewhere. Kind regards, {{signature}} {{opt_out}}

    Aussie-direct

    Hi {{first_name}}, Congrats on the new gig at {{company}}. First few months are usually when {{area}} gets a once-over, and {{problem}} tends to come up. If it does, keen to share what we've seen work. If not, all the best with it. Cheers, {{signature}} {{opt_out}}

    Common mistakes

    • Emailing in their first week, before they have settled.
    • Asking to meet before they know what they inherited.

    Compliance note

    Their new work address may not be published yet. Use the address once it is published in a business context, or ask for it on a call.

    The demo request reply

    From Inbound lead response

    Subject line options

    • your {{product}} demo request
    • re: your request, {{first_name}}
    • {{company}} and {{product}}: next step

    Email

    Hi {{first_name}}, Thanks for your request about {{product}}. I've just tried you on {{their_phone}} and will try again shortly. So the demo is useful rather than generic, two quick questions: 1. What prompted you to look at {{category}} now? 2. Who else would want to see it? Or pick a time here and we'll cover it on the call: {{booking_link}} {{signature}} {{opt_out}}

    When to use it

    Within minutes of a demo or contact-sales request, straight after your first call attempt.

    Why it works

    It tells them a real person is already on it, explains the missed call and asks the two qualification questions that shape the demo. The booking link is the fallback, not the first move.

    Variants

    Short

    Hi {{first_name}}, Thanks for the demo request. Just tried calling. What prompted the search? Or book here: {{booking_link}} {{signature}} {{opt_out}}

    Formal

    Dear {{first_name}}, Thank you for your interest in {{product}}. I attempted to call you on {{their_phone}} and will try again shortly. To tailor the demonstration, could you share what prompted your enquiry and who else should attend? Alternatively, please select a time at {{booking_link}}. Kind regards, {{signature}} {{opt_out}}

    Aussie-direct

    Hi {{first_name}}, Got your demo request, thanks. Just gave you a ring and missed you, I'll try again in a bit. Two quick ones so I don't waste your time: what's got you looking now, and who else should be on the call? Or just grab a slot: {{booking_link}} Cheers, {{signature}} {{opt_out}}

    Common mistakes

    • Sending it from a no-reply address.
    • Waiting until the next morning to reply.
    • Asking six qualification questions by email.

    Compliance note

    They asked to be contacted, which is express consent for this reply. Adding them to a marketing list is a separate question; check what your form says.

    The day-before reminder

    From Meeting confirmation and reminders

    Subject line options

    • tomorrow at {{meeting_time}}, {{first_name}}
    • still good for tomorrow?
    • {{meeting_day}}: {{their_reason}}

    Email

    Hi {{first_name}}, Just checking tomorrow at {{meeting_time}} with {{ae_name}} still works. {{ae_name}} has the notes from our call, so you won't need to repeat yourself. The plan is to cover {{their_reason}} and {{one_specific_thing}}. If you need to move it, reply with a better time and I'll sort it. {{signature}} {{opt_out}}

    When to use it

    The working day before the meeting, sent by the person who booked it, ideally after a quick call.

    Why it works

    It comes from the person they spoke to, reminds them why they agreed and makes rescheduling easier than not turning up. 'Still good for tomorrow?' invites a reply, which is itself a confirmation.

    Variants

    Short

    Hi {{first_name}}, Still good for tomorrow at {{meeting_time}} with {{ae_name}}? Reply if you need to move it. {{signature}} {{opt_out}}

    Formal

    Dear {{first_name}}, A brief reminder of your meeting with {{ae_name}} tomorrow at {{meeting_time}} {{timezone}}. {{ae_name}} has been briefed on {{their_reason}}. Should you need to reschedule, please let me know. Kind regards, {{signature}} {{opt_out}}

    Aussie-direct

    Hi {{first_name}}, Quick one: still right for tomorrow at {{meeting_time}} with {{ae_name}}? {{ae_name}}'s across what we talked about, so no need to start from scratch. If it's not going to work, flick me another time. Cheers, {{signature}} {{opt_out}}

    Common mistakes

    • Sending it from the account executive's tool instead of the booker.
    • Sending three reminders in one day.

    Compliance note

    A reminder about a meeting they agreed to is part of that transaction. Still include your details and respect any request to stop contact.

    The same-day no-show note

    From No-show reschedule

    Subject line options

    • missed you today, {{first_name}}
    • rebook {{meeting_topic}}?
    • all good, another time?

    Email

    Hi {{first_name}}, Looks like today got away from you. No problem at all, it happens. Would {{option_1}} or {{option_2}} work instead? Same {{duration}} minutes with {{ae_name}}, same focus on {{their_reason}}. {{signature}} {{opt_out}}

    When to use it

    Within 15 minutes of a missed meeting, after one call attempt.

    Why it works

    It assumes good intent, which takes the embarrassment out of replying. Two specific times make rebooking a one-word answer, and repeating their reason reminds them why they agreed.

    Variants

    Short

    Hi {{first_name}}, Missed you today, no stress. {{option_1}} or {{option_2}} instead? {{signature}} {{opt_out}}

    Formal

    Dear {{first_name}}, I understand today may not have been possible. Would {{option_1}} or {{option_2}} suit for the meeting with {{ae_name}} regarding {{their_reason}}? Kind regards, {{signature}} {{opt_out}}

    Aussie-direct

    Hi {{first_name}}, Reckon today got away from you, no dramas. Want to try {{option_1}} or {{option_2}}? Same chat with {{ae_name}} about {{their_reason}}. Cheers, {{signature}} {{opt_out}}

    Common mistakes

    • Writing 'we waited 30 minutes for you'.
    • Sending only a booking link.
    • Waiting until the next day.

    Compliance note

    This follows a meeting they agreed to, so it is part of an existing conversation. Keep your details in the signature and stop if they ask.

    The close-the-file email

    From Breakup email

    Subject line options

    • closing the loop
    • should I close your file?
    • last note on {{topic}}

    Email

    Hi {{first_name}}, I've reached out a few times about {{topic}} and haven't heard back, which usually means the timing isn't right. I'll close the file on my side and stop following up. If it becomes a priority later, reply to this email and I'll pick it straight back up. Thanks, {{first_name}}. {{signature}} {{opt_out}}

    When to use it

    The final email in any outbound sequence where there has been no reply on any channel.

    Why it works

    It is honest about what is happening and asks for nothing. The phrase 'close the file' signals finality without pressure, and replying stays easy.

    Variants

    Short

    Hi {{first_name}}, I'll stop following up on {{topic}}. If that changes, just reply here. {{signature}} {{opt_out}}

    Formal

    Dear {{first_name}}, As I have not heard from you regarding {{topic}}, I will assume it is not currently a priority and will close my file. Should your situation change, please reply to this email at any time. Kind regards, {{signature}} {{opt_out}}

    Aussie-direct

    Hi {{first_name}}, Haven't heard back, so I'll take the hint and stop chasing. If {{topic}} pops up later, hit reply and I'm on it. Cheers, {{signature}} {{opt_out}}

    Common mistakes

    • Sending it after only one or two touches.
    • Writing 'I'm surprised I haven't heard back'.

    Compliance note

    If they reply asking to be removed, remove them from every list and channel, and do it well inside 5 working days.

    Anatomy of a good B2B email

    Every template in the library follows the same structure. Here it is on a real first-touch email, part by part.

    1. 1. Subject line

      the Brisbane site

      Two to five words, lower case, specific to them. It should look like something a colleague would send.

    2. 2. First line

      Hi Sam, saw the new site in Eagle Farm opened last month.

      About them, not you. Most inboxes show it next to the subject, so it decides whether the email gets read.

    3. 3. Reason now

      When distributors add a second site, stock transfers between sites usually become the job nobody owns.

      Connect the observation to one problem they will recognise, in their words.

    4. 4. Value

      We help operations managers keep both sites' stock in one view, without another spreadsheet.

      One outcome, plainly stated. No feature list and no category jargon.

    5. 5. Ask

      Worth a 15-minute call, or not on the radar this quarter?

      One question with an easy answer. 'Not now' is a useful reply too.

    6. 6. Signature and opt-out

      {{signature}} then: If this isn't relevant, reply "no thanks" and I won't email again.

      Your name, role, business and contact details, plus a working opt-out. The Spam Act requires both.

    • 50 to 90 words for a first email, the range our deliverability guide recommends.
    • Plain text, one link at most, no images and no attachments.
    • Written for a phone screen: short paragraphs, no bullet-heavy layouts.
    • One email, one idea, one ask.

    What email can and can't do

    Email books meetings best when it supports the phone.

    See the full statistics
    77

    Cold calls per booked meeting in Nousu's data

    1,100

    Cold emails per booked meeting

    1.8%

    Average cold email reply rate

    34%

    LinkedIn acceptance for personalised requests to verified ICP contacts

    From Nousu Collective's operating data on 218,000+ dials into Australian businesses, which also shows 1.3 meetings per 100 dials, against 0.3 for offshore teams. Email is most useful as support for the phone: phone-sourced meetings became opportunities 50% of the time, against 32% for cold email. We do not publish open rates.

    Deliverability basics

    A template only works if it reaches the inbox. These six basics come first.

    Read the full cold email deliverability guide

    Authenticate the domain: SPF, DKIM and DMARC

    SPF lists the servers allowed to send for your domain, DKIM signs each message so it can be verified, and DMARC tells receiving servers what to do when either check fails. Since February 2024, Gmail and Yahoo have required bulk senders to authenticate, keep spam complaints low and offer one-click unsubscribe.

    Send from a separate domain

    Keep cold outreach off your main domain, so a reputation problem never touches your customer and finance email. Use a sending domain that clearly belongs to your brand, with real named mailboxes.

    Warm up new mailboxes

    A new mailbox should not start with cold volume. Our deliverability guide recommends four to six weeks of gradual warm-up before full sending.

    Keep volume per mailbox low

    About 30 cold emails per mailbox per day is the ceiling our deliverability guide sets. If you need more volume, add mailboxes and domains rather than pushing one mailbox harder.

    Verify the list

    Verify every address before it enters a sequence and keep bounces under 2%. Role addresses such as info@ and sales@ rarely reach the decision maker.

    Judge by replies, not opens

    Open tracking relies on a hidden image, and some mail apps load images automatically, so open figures are unreliable. We do not publish open rates and suggest you measure replies and meetings booked instead.

    Compliance in Australia, New Zealand and Singapore

    B2B cold email is legal in all three markets when you follow the rules on consent, identification and unsubscribe.

    Australian cold calling and Spam Act rules

    Australia

    Spam Act 2003, Do Not Call Register Act 2006

    • Email and messages need consent: express, or inferred. For B2B, consent can be inferred where a work address is conspicuously published, the message is relevant to the person's role, and there is no statement refusing unsolicited messages.
    • Every message must identify the sender accurately, with contact details that stay valid for at least 30 days.
    • Every commercial message needs a working unsubscribe, actioned within 5 working days. Address-harvesting software and harvested lists are banned.
    • Calls are covered separately: wash Australian numbers against the Do Not Call Register and call within permitted hours, 9am to 8pm on weekdays and 9am to 5pm on Saturdays, with no calls on Sundays or national public holidays.

    New Zealand

    Unsolicited Electronic Messages Act 2007

    • Commercial electronic messages need express, inferred or deemed consent. Consent can be deemed where someone conspicuously publishes a work address, the message is relevant to their role, and the publication does not say they do not want unsolicited messages.
    • Messages must clearly identify the business responsible and how to contact it.
    • Every message needs a free, functional unsubscribe, honoured within 5 working days.

    Singapore

    Spam Control Act 2007, Personal Data Protection Act 2012

    • The Spam Control Act covers unsolicited commercial electronic messages sent in bulk, including email and instant messages with a Singapore link. Bulk means more than 100 similar messages in 24 hours, 1,000 in 30 days or 10,000 in a year.
    • Unsolicited bulk commercial email must include an unsubscribe facility and start its subject line with the label <ADV>. Unsubscribe requests take effect within 10 business days.
    • The PDPA Do Not Call provisions apply to marketing calls, texts and faxes to Singapore telephone numbers, not to email. Check the Do Not Call Registry before calling, and check the PDPC guidance on business-to-business messages.

    This is general information, not legal advice. Rules change, so check the regulator's current guidance (ACMA in Australia, the Department of Internal Affairs in New Zealand, and IMDA and the PDPC in Singapore) before you launch a campaign.

    FAQ

    Sales email questions

    Length, follow-ups, subject lines, reply rates and the rules.

    Still have questions?

    Book a 30-minute call

    The one that matches the situation and the information you have. For a first touch with a real trigger, use the observation and problem email. After a missed call, use the after-voicemail email. Every template in the library says when to use it.

    50 to 90 words for a first cold email, which is the range our deliverability guide recommends. Follow-ups can be shorter. Post-meeting recaps can be longer because the buyer asked for them.

    Four or five after the first email, over two to three weeks, alongside calls. Each one should add something new, and the last should close the loop. See the five-step follow-up sequence.

    Two to five words, mostly lower case, specific to the reader and honest about what is inside. The subject lines library has 64 by type.

    Yes, when you follow the Spam Act 2003: consent (express, or inferred from a conspicuously published work address and a role-relevant message), accurate sender identification and a working unsubscribe actioned within 5 working days. This is general information, not legal advice.

    Every commercial electronic message needs a functional unsubscribe option under the Spam Act, including B2B emails and follow-ups. A clear reply-to-unsubscribe line can work if requests are actioned within 5 working days; most sending tools also add a link.

    In Nousu's data the average cold email reply rate was 1.8%, and it took about 1,100 cold emails to book a meeting, against 77 cold calls. That is why we use email to support the phone.

    We do not recommend relying on them. Open tracking uses a hidden image that some mail apps load automatically, so open figures are unreliable. Measure replies and meetings booked instead.

    The phone, for most Australian B2B audiences. Email explains missed calls, confirms what was said and gives prospects an easy way to reply. The multichannel cadence shows how calls, email and LinkedIn fit together.

    Yes. Our Australian callers work in-house in Sydney and run phone-first outbound, with email and LinkedIn in support, into Australia, New Zealand and Singapore. Pricing is starting at $7,000 a month.

    Want the outreach done for you?

    Book a 30-minute call. We will map your market and buyers and show you what a phone-first campaign, with email and LinkedIn in support, would book.

    Starting at $7,000 a month. Exact fee quoted after a 30-minute call.