The observation and problem email
From Cold email templates
Subject line options
- {{company}} and {{topic}}
- question about {{topic}}
- {{first_name}}, re {{trigger}}
When to use it
First email to a named contact when you have one genuine observation: a job ad, a new product line, a new site or a post they wrote. It also works as touch two in a call-led cadence, after the first dial.
Why it works
The first line proves you looked. The second turns the observation into a problem they recognise before you mention yourself. The ask offers two easy answers, yes or not now, and both are replies you can work with.
Variants
Short
Formal
Aussie-direct
Common mistakes
- Opening with your company name or 'I hope this finds you well'. The first line is the preview text, so spend it on them.
- Faking the observation. 'Loved your recent post' with no detail reads as automated.
- Asking for 30 minutes and a demo in the first email. Ask for a conversation, not a commitment.
Compliance note
Send only to a work address the person published or gave you, and only about something relevant to their role. Keep a real {{signature}} and a working {{opt_out}} in every send.