Do you start with email or calling

Calling is the starting point, with follow up used to increase conversion.

How do you decide which channels to use

We choose based on buyer behaviour, segment, and what is converting.

Do you personalise emails

We personalise where it matters, especially for higher value segments.

Will you use LinkedIn on every campaign

Only where it improves response rates for the buyer group.

How do you prevent spammy outreach

We keep messaging specific, keep volume controlled, and focus on fit and relevance.

How do you qualify meetings

Fit, need, timing, stakeholders, then clear notes for handoff.

How do you measure performance

Meetings booked, conversion by segment, and channel outcomes, tracked weekly.

How soon do we see results

Typically within the first month as learnings compound and targeting improves.

Service

Multi channel outreach, with the phone doing the heavy lifting

Email and LinkedIn are not alternatives to calling. They are what make the call land. Run properly, a combined sequence books a meeting in 48 touches. Email on its own needs 1,100.

ACV of $5,000 plus is ideal.

Book a call Pricing

Reply trend · 8 wks

Steady lift from coordinated cadence

Multi channel campaign

Lift vs single channel

3.2×

higher response rate

Channel mix

Phone50%

Email30%

LinkedIn20%

Live campaign signals

14 new replies across 3 segments

6 meetings booked this week

Reply to meeting conversion at 22%

Phone first, supported by email and LinkedIn

The maths

What each channel actually costs you

Drawn from 218,000 dials and the email and LinkedIn activity that ran alongside them, November 2024 to April 2026.

Channel	Touches per meeting	Meetings that become opportunities
Cold phone	77	50%
Multi channel sequence	48	47%
LinkedIn message	240	41%
Cold email	1,100	32%

Two things stand out. Multi channel produces a meeting in fewer touches than any single channel, because each channel makes the next one land better. And email, which most teams lean on hardest, needs roughly 23 times the touch volume of the phone to produce the same meeting, and the meeting is worse when it arrives.

The supporting numbers

Cold email reply rate, 1.8%, below most published US benchmarks and falling
LinkedIn connection acceptance, 34% on personalised outreach to verified ICP
A LinkedIn-connected contact is roughly 2x more likely to take a call within 30 days

We will run email and LinkedIn without the phone if you ask us to. We will also tell you first that it costs more per meeting and the meetings convert worse.

Cold email deliverability, the 2026 guide

Cadence

Eight touches over 24 days

This is our default working cadence across most verticals. It is adjusted per client, but this is the shape and this is what produces 1.3 meetings per 100 dials.

1Day 1: Call attempt one, no voicemail, plus LinkedIn connection request
2Day 2: Email touch, short, plain text, no graphics
3Day 4: Call attempt two, voicemail on this attempt
4Day 7: Call attempt three, plus LinkedIn message if connected
5Day 11: Email touch two, different angle, no follow-up language
6Day 15: Call attempt four, where the highest yield begins
7Day 19: Call attempt five
8Day 24: Final call plus LinkedIn close out

58% of our meetings are booked on attempt four or later. A sequence that stops at day seven forfeits most of its own pipeline, which is why the back half of this cadence matters more than the front.

Results

What this delivers

More responses from the right buyers

More booked meetings through structured follow up

Better conversion across accounts with longer sales cycles

Cleaner pipeline motion with fewer stalled conversations

Visibility into what is working by channel and segment

Our approach

What we run end to end

Every engagement follows a structured operating model across targeting, execution, qualification, and reporting.

Inclusions

1Targeting and setup

ICP and targeting setup
List building or list cleanup

2Execution

Call scripts plus follow up sequences
Email templates written to support phone conversations

3Qualification and handoff

LinkedIn touch points where useful
Qualification, booking, confirmations, reschedules

4Optimisation and reporting

Weekly optimisation and reporting

Channels and assets

Cold calling
Email follow up sequences
LinkedIn outreach and touches
Meeting confirmation and reminders
Weekly report and learnings

Design

Sequence design

Pick the channel that fits the askA LinkedIn request costs the prospect nothing. A meeting costs them 30 minutes. Sequences fail when the channel carrying the big ask is the one with the least credibility behind it.

Warm before you dial, not instead of diallingA contact who has accepted a personalised connection request is roughly twice as likely to take a call from the same person within 30 days. LinkedIn earns the pickup. It does not replace it.

Hold the voicemail until attempt threeA voicemail on the first attempt makes a contact 15% less likely to be reached later, because it flags an unknown number as a sales call. Left on attempt three or four, after the number has been seen a few times, it works as recognition instead.

Deliverables

What you get

A written cadence, not a black box

Every touch, channel and interval documented, so you can see exactly what a prospect experienced before they replied.

Channel attribution on every meeting

Which touch produced the conversation. Most agencies cannot tell you this and it changes where you spend next quarter.

Deliverability monitoring

Domain reputation, authentication and inbox placement checked continuously. A sequence landing in junk is not a messaging problem.

Fit check

Is this for you?

Best for

You sell into competitive markets where follow up matters
You need more responses without lowering meeting quality
You want a system that compounds across channels

Not for

You want to change ICP or offer every week
You do not have capacity to handle meetings and follow up quickly
Your ACV is too low for outbound economics to work

Why it works

Why multi channel works

Multi channel outreach works because most decision makers do not respond the same way or at the same time. Some will reply to email, some will engage on LinkedIn, and others only respond once there has been a direct call or follow up across multiple touchpoints. A structured multi channel approach improves conversion by creating more coverage without making outreach feel random or disconnected. Instead of relying on one channel to do all the work, it uses calls, email, and LinkedIn in a coordinated sequence that builds familiarity and increases the chance of response. This is especially useful in B2B environments where deal cycles are longer, buying groups are wider, and decision makers are difficult to reach through a single channel alone. Multi channel outreach also helps reinforce context. A prospect who has seen a name in their inbox, noticed it on LinkedIn, and then answered a call is more likely to recognise the outreach and engage meaningfully. For teams that want higher contact rates, stronger sequencing, and more consistent meeting creation, multi channel outreach gives a more resilient outbound system than single channel prospecting.

Today's outreach mix

612

Contacts reached

148

Email replies

Live conversations

Meetings booked

Calls plus email

LinkedIn touches

Higher coverage

Updated today

FAQ