Outbound for saas companies
B2B outbound built for SaaS companies
We build predictable pipeline with calling led outbound. Qualified demos booked with decision makers every week.
What is outbound sales for SaaS? Outbound sales for SaaS involves proactively reaching out to potential customers through cold calling, email and LinkedIn rather than waiting for inbound interest. It helps SaaS companies build predictable pipeline and accelerate growth beyond what marketing alone can deliver.
Fit check
Who this is for
This is for you if
- You sell B2B software with $5,000+ ACV
- Your sales cycle involves demos or trials
- You want predictable pipeline, not random wins
- Your team needs more qualified conversations
- You are scaling beyond founder led sales
Not the right fit if
- Consumer SaaS or B2C products
- Deal sizes below $3,000 ACV
- Companies without a defined ICP
The first month
What the first month actually looks like
Foundation
- ICP rules and exclusions
- Offer angle and talk track
- Target list build and segmentation
Launch and learn
- Calling led multi touch sequence live
- Objection library started
- First optimisation pass on list and opener
Scale volume
- Increase daily activity
- Tighten qualifiers and routing
- Refine follow up cadence
Stabilise and compound
- Repeatable weekly rhythm
- Second optimisation loop and messaging variants
- Reporting and next month plan
Foundation
- ICP rules and exclusions
- Offer angle and talk track
- Target list build and segmentation
Launch and learn
- Calling led multi touch sequence live
- Objection library started
- First optimisation pass on list and opener
Scale volume
- Increase daily activity
- Tighten qualifiers and routing
- Refine follow up cadence
Stabilise and compound
- Repeatable weekly rhythm
- Second optimisation loop and messaging variants
- Reporting and next month plan
Cadence
What you get every week
List Build
- Fresh prospects sourced weekly
- Data verified before calling
- Segmented by priority tier
Calling
- 80+ dials per day
- Live conversations with decision makers
- Objection handling on the spot
Follow Up
- Multi touch email sequences
- LinkedIn connection and messaging
- Voicemail drops where relevant
Reporting
- Weekly activity dashboard
- Pipeline and meeting summaries
- Call recordings and feedback
Optimisation
- Messaging iteration each week
- List quality review
- Conversion rate analysis
Delivery speed
How fast we deliver pipeline
Launch in 2 weeks. First qualified meetings typically within 30 to 60 days. Steady state performance from month three.
Week 1
Kickoff, ICP sign off, messaging and objection library built, target list enriched and validated, calendar and CRM connected.
Week 2
Calling live from day one, first optimisation loop on opener and list, weekly reporting cadence in place.
Month 1
First qualified demos land inside the first 30 days for most engagements. Focus is on ramping connect rate, tightening qualifiers, and locking in the show rate.
Month 2
Volume compounds as the objection library expands. Meetings ramp toward the 8+ per month benchmark. First measurable optimisation on messaging variants.
Month 3
Steady state performance. Repeatable weekly rhythm, 8+ qualified demos per month once ramped, opportunities compounding into pipeline your AEs can close.
Monthly output
- 8+ qualified demos per month once ramped
- 50 to 80 dials per SDR per day
- 10 to 15% connect to conversation rate
- 40 to 60% meeting to opportunity conversion
Built for
- B2B SaaS with $5,000+ ACV
- Demo led or trial led sales motion
- Scaling beyond founder led sales
Not a fit
- Consumer SaaS or B2C products
- Deal sizes below $3,000 ACV
- Self serve, low touch sales
KPIs and reporting
- Weekly: dials, connects, conversations, meetings booked, meetings held
- Monthly: qualified opportunities, pipeline created, cost per qualified meeting
- Reporting cadence: weekly performance call, live CRM logging, monthly business review
Performance
Realistic benchmarks
Dials per day
80+
Connect rate
10 to 15%
Meetings per month
8+
Indicative ranges, not guarantees. Outcomes vary by market, offer, and target audience.
Proof
See our results in saas companies
Real outcomes from a real campaign in your industry.
View B2B HR software SaaS case studyRelated reading
Specialist service
Get started
Ready to build pipeline?
Book a fit call and we will map your ICP and the fastest path to meetings.