Results
Real outbound results from real Australian clients
Real outcomes from structured outbound campaigns across SaaS, fintech, services, cyber security, logistics, and more. See what qualified pipeline looks like when execution is handled properly.
Nousu Collective's published case studies show $10.7M in pipeline across eight B2B campaigns, between 6 and 20 qualified meetings a month per campaign, and show rates of up to 90% on selected campaigns.
Results at a glance
| Client | Industry | Service | Engagement | Meetings | Pipeline |
|---|---|---|---|---|---|
| Pebl Payments | Payments, charity and events | Appointment setting | 6+ months | 2 a week (10,000+ dials) | Not published |
| Blue Light Card | APAC partnerships | Appointment setting | 4 months | 2 to 3 a week | Not published |
| Financial services lender | Commercial lending | Appointment setting | 6 months | Not published | $1.56M ($65K average contract value) |
| AI consultancy | AI, automation and data | Outbound SDR | 120 days | Not published | $1.68M ($140K average deal) |
| Cyber security managed services | Cyber security | Appointment setting | 120 days | 6 a month | $1.08M |
| HR tech SaaS | SaaS | Outbound SDR | 3 months | 20 a month | $720K ($12K ACV) |
| Construction services contractor | Commercial maintenance | Appointment setting | 3 months | 12 a month | $324K |
| Logistics 3PL provider | Logistics and warehousing | Outbound SDR | 6 months | 8 a month | $2.3M |
| Accounting and advisory firm | Professional services | Appointment setting | 120 days | 18 a month | $432K |
| Enterprise cyber security SaaS | Enterprise software | Enterprise appointment setting | 6 months | Not published | $2.64M ($220K average deal) |
| Total | $10.7M across eight case studies | ||||
Pebl Payments
Challenge
Needed consistent access to charity and event decision makers in a relationship led market.
Outcome
Built a repeatable flow of qualified weekly meetings with high show rates.
6 months plus engagement
10,000 plus dials
2 meetings per week
Blue Light Card
Challenge
Expanding into APAC and needed partnership meetings with unions and frontline worker groups.
Outcome
2 to 3 qualified partnership meetings per week across the APAC market.
4 months engagement
2 to 3 meetings per week
APAC expansion
Financial services, commercial lending
Challenge
Inbound and referrals inconsistent. Needed predictable senior conversations with funding triggers.
Outcome
$1.56M pipeline created from structured outbound into SME finance buyers.
6 months engagement
$
65K avg contract value
$
1.56M pipeline
AI consultancy, automation, data and analytics
Challenge
Messaging read as generic AI. Needed operational buyers, not curiosity calls.
Outcome
$1.68M pipeline created from use case led outreach across operations and transformation teams.
120 days engagement
$
140K avg deal
$
1.68M pipeline
Cyber security, managed services
Challenge
Crowded market, sceptical buyers. Needed meetings tied to compliance pressure or security gaps.
Outcome
$1.08M pipeline from compliance triggered outreach into IT and risk stakeholders.
120 days engagement
6 meetings per month
$
1.08M pipeline
SaaS, HR tech
Challenge
Previous outbound delivered low quality meetings. Needed better targeting and consistent volume.
Outcome
20 meetings per month at $12K ACV, creating $720K pipeline in 3 months.
3 months engagement
20 meetings per month
$
720K pipeline
Construction services, commercial maintenance
Challenge
Relied on referrals. Pipeline thin outside existing relationships.
Outcome
12 meetings per month with facilities and property buyers across Sydney and NSW.
3 months engagement
12 meetings per month
$
324K pipeline
Logistics, 3PL, warehousing
Challenge
Expanding in Australia. Needed meetings with operators who had real fulfilment pain at scale.
Outcome
$2.3M pipeline created from structured outbound into logistics and supply chain buyers.
6 months engagement
8 meetings per month
$
2.3M pipeline
Professional services, accounting, advisory
Challenge
Needed year round discovery calls without relying on tax season or generic accounting messaging.
Outcome
18 meetings per month with business owners and practice managers, creating $432K pipeline.
120 days engagement
18 meetings per month
$
432K pipeline
SaaS, cyber security, enterprise software
Challenge
Every meeting needed to be senior, qualified, and tied to an active security initiative.
Outcome
$2.64M pipeline from account based outbound into enterprise security buyers.
6 months engagement
$
220K avg deal
$
2.64M pipeline
Next step
Want results like these for your pipeline?
Book a call and we will show you where outbound fits, what volume makes sense, and what kind of meeting quality you should expect.
Common questions
- What results do Nousu Collective's clients get?
- Across eight published case studies, Nousu campaigns have created $10.7M in pipeline. Our published campaigns booked between 6 and 20 meetings a month depending on market and deal size, with show rates of up to 90% on selected campaigns.
- How long does it take to see results?
- Most campaigns go live within 2 weeks, and first meetings usually land from week 3. Month one is setup and calibration, and our $7,000 Starter program books about 15 qualified meetings a month from month two.