Case study
AI consultancy, case study
Multi channel outbound that helped an AI consultancy shift from generic positioning to use case led pipeline worth $1.68M.
The client
Who we worked with
An AI consultancy delivering automation and analytics projects for mid market and enterprise teams.
The challenge
What made this difficult
They needed more senior discovery calls. Messaging was being interpreted as generic AI and not tied to operational outcomes.
Generic AI messaging ignored
Buyers sceptical of automation claims
Wrong buyer profiles responding
The approach
How we executed
Targeting
Built vertical specific ICP across construction, facilities, retail, and government suppliers.
Messaging
Created use case led talk tracks tied to operational outcomes, not AI features.
Execution
Multi channel sequence starting with phone, then email and LinkedIn reinforcement.
Optimisation
Weekly focus on objections, stakeholder mapping, and ICP refinement.
Results
What this campaign delivered
Contract length
120 days
Meetings per month
3
Average contract value
$140,000
Pipeline created
$1,680,000
$1.68M pipeline created from use case led outreach across operations and transformation teams.
Methodology
Why it worked
Vertical specific messaging replaced generic AI language
Phone first approach reached senior operations buyers
Weekly refinement improved meeting quality each cycle
Fit check
This approach is best suited for
AI or automation companies selling to mid market and enterprise
Teams where messaging is too broad to convert
Consultancies needing structured outbound beyond founder selling
Related services
Explore relevant services
More results
Related case studies
SaaS, cyber security, enterprise software
Sydney, Australia
$2.64M pipeline from account based outbound into enterprise security buyers.
View case studySaaS, HR tech
Sydney, Australia
20 meetings per month at $12K ACV, creating $720K pipeline in 3 months.
View case studyCyber security, managed services
Sydney, Australia
$1.08M pipeline from compliance triggered outreach into IT and risk stakeholders.
View case studyGet started
Want us to build this kind of pipeline for you?
Book a call and we will map your market, likely buyer roles, and the fastest path to qualified meetings.