Case study
Cyber security managed services, case study
Phone first outbound that helped a cyber security managed services provider create $1.08M in pipeline from compliance triggered conversations.
The client
Who we worked with
A cyber security provider offering managed detection, response, and security uplift for businesses without a full internal security team.
The challenge
What made this difficult
The market was crowded and sceptical. They needed meetings with buyers who had clear compliance pressure or recent security concerns.
Crowded security market
Buyers sceptical of cold outreach
Needed compliance driven urgency
The approach
How we executed
Targeting
Targeted businesses with compliance triggers and recent security concerns.
Messaging
Built credibility led talk tracks around risk posture and compliance gaps.
Execution
Phone first outreach with clear qualification and direct email follow up.
Optimisation
Weekly improvements to scripts, segmentation, and objection handling.
Results
What this campaign delivered
Contract length
120 days
Meetings per month
6
Average contract value
$45,000
Pipeline created
$1,080,000
$1.08M pipeline from compliance triggered outreach into IT and risk stakeholders.
Methodology
Why it worked
Compliance triggered targeting found buyers with urgency
Phone first cut through the noise in a crowded category
Tight qualification kept every meeting relevant
Fit check
This approach is best suited for
Cyber security providers selling managed services
Teams targeting IT directors and risk stakeholders
Businesses where compliance pressure creates buying urgency
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