Case study
Logistics 3PL provider, case study
Multi channel outbound that helped a 3PL provider build $2.3M in qualified pipeline from Australian logistics and supply chain buyers.
The client
Who we worked with
A 3PL provider expanding in Australia, offering warehousing and fulfilment for ecommerce brands and importers.
The challenge
What made this difficult
They needed meetings with operators who had real fulfilment pain and sufficient volume, not early stage brands.
Early stage brands wasting meeting time
Needed qualified volume, not just any meeting
New market entry from New Zealand
The approach
How we executed
Targeting
Built ICP around order volume and shipping footprint to qualify before outreach.
Messaging
Talk tracks focused on fulfilment pain, capacity constraints, and cost efficiency.
Execution
Phone first outreach supported by email and LinkedIn follow up.
Optimisation
Weekly segmentation and objection refinement to improve meeting quality.
Results
What this campaign delivered
Contract length
6 months
Meetings per month
8
Average contract value
$48,000
Pipeline created
$2,304,000
$2.3M pipeline created from structured outbound into logistics and supply chain buyers.
Methodology
Why it worked
Volume based ICP eliminated low value prospects
Phone first approach reached senior logistics buyers
Weekly segmentation refinement focused effort on best fit accounts
Fit check
This approach is best suited for
Logistics and 3PL companies expanding into new markets
Operators targeting ecommerce and consumer goods brands
Teams where deal value justifies structured outbound
Related services
Explore relevant services
More results
Related case studies
Construction services, commercial maintenance
Sydney, Australia
12 meetings per month with facilities and property buyers across Sydney and NSW.
View case studySaaS, HR tech
Sydney, Australia
20 meetings per month at $12K ACV, creating $720K pipeline in 3 months.
View case studyFinancial services, commercial lending
Sydney, Australia
$1.56M pipeline created from structured outbound into SME finance buyers.
View case studyGet started
Want us to build this kind of pipeline for you?
Book a call and we will map your market, likely buyer roles, and the fastest path to qualified meetings.