Case study
Construction services contractor, case study
Phone first outbound that helped a commercial contractor build consistent pipeline with facilities and property managers beyond referrals.
The client
Who we worked with
A commercial contractor focused on recurring maintenance and small to mid sized fitout work.
The challenge
What made this difficult
Work came through referrals but the pipeline was thin outside existing relationships. They needed consistent meetings with facilities and property buyers.
Referral dependent pipeline
No structured outbound process
Needed local buyer access at scale
The approach
How we executed
Targeting
Mapped local buying groups across property, facilities, strata, and education.
Messaging
Built talk tracks around common triggers like planned maintenance and fitout needs.
Execution
Phone first outbound with simple follow up to confirm capability and response times.
Qualification
Ensured every meeting involved a genuine maintenance or fitout need.
Results
What this campaign delivered
Contract length
3 months
Meetings per month
12
Average contract value
$9,000
Pipeline created
$324,000
12 meetings per month with facilities and property buyers across Sydney and NSW.
Methodology
Why it worked
Local buyer mapping created a targetable universe
Phone first outreach reached busy facilities managers
Simple follow up process kept the pipeline active
Fit check
This approach is best suited for
Commercial contractors needing pipeline beyond referrals
Service businesses selling to facilities and property managers
Teams targeting local or regional buyer groups
Related services
Explore relevant services
More results
Related case studies
SaaS, HR tech
Sydney, Australia
20 meetings per month at $12K ACV, creating $720K pipeline in 3 months.
View case studyProfessional services, accounting, advisory
Sydney, Australia
18 meetings per month with business owners and practice managers, creating $432K pipeline.
View case studyLogistics, 3PL, warehousing
Sydney, Australia
$2.3M pipeline created from structured outbound into logistics and supply chain buyers.
View case studyGet started
Want us to build this kind of pipeline for you?
Book a call and we will map your market, likely buyer roles, and the fastest path to qualified meetings.