Case study
HR software SaaS, case study
Multi channel outbound that rebuilt the ICP and delivered 20 qualified meetings per month for a B2B HR software platform.
The client
Who we worked with
A B2B HR software platform used by multi site employers to manage compliance and workforce operations.
The challenge
What made this difficult
They needed consistent meeting volume, but previous outbound produced low quality calls and too many small accounts.
Previous outbound too low quality
Wrong account sizes responding
Inconsistent meeting volume
The approach
How we executed
Targeting
Rebuilt ICP around headcount and site count to filter out low value accounts.
Messaging
Created talk tracks around compliance, workforce visibility, and operational risk.
Execution
Phone, email, and LinkedIn sequences running in parallel.
Optimisation
Weekly refinement focused on improving qualification and targeting accuracy.
Results
What this campaign delivered
Contract length
3 months
Meetings per month
20
Average contract value
$12,000
Pipeline created
$720,000
20 meetings per month at $12K ACV, creating $720K pipeline in 3 months.
Methodology
Why it worked
Rebuilt ICP eliminated low value accounts
Multi channel execution maximised coverage
Weekly optimisation steadily improved meeting quality
Fit check
This approach is best suited for
SaaS companies targeting multi site employers
Teams where previous outbound underperformed on quality
HR tech vendors needing consistent qualified meeting volume
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