Case study
Pebl Payments, case study
Structured outbound that helped Pebl Payments secure consistent meetings with charities, event operators, and fundraising stakeholders.
The client
Who we worked with
Pebl Payments is a payments partner supporting large events and charity fundraising programmes, with a focus on donation flows and event based payment infrastructure.
The challenge
What made this difficult
Pebl needed a reliable outbound motion to secure meetings with large charities and gala operators. The buying group is busy and relationship driven, and often hard to reach through email alone. They needed consistent weekly meetings with the right stakeholders, not general enquiries.
Hard to reach buyers
Relationship led market
Email alone not enough
The approach
How we executed
Targeting
Defined segments across charities and events, prioritised high value accounts and mapped buying groups.
Messaging
Built talk tracks tied to event timing, partnership value, and donation flow outcomes.
Execution
High volume calling with immediate follow up to increase response rates and show rates.
Qualification
Qualified conversations before booking to keep meetings relevant and reduce waste.
Results
What this campaign delivered
Contract length
6 months plus
Total dials
10,000 plus
Meetings booked
2 per week
Show rate
90%
Built a repeatable flow of qualified weekly meetings with high show rates.
Methodology
Why it worked
Phone first outreach into relationship driven buyers
Tight qualification before every booking
Immediate follow up to improve show rate
Fit check
This approach is best suited for
Organisations selling into charities or event operators
Teams needing meetings with relationship based buyers
Businesses where phone outreach matters more than pure email
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