Outbound for erp software
B2B outbound for ERP software vendors
ERP deals are rarely won through one contact. We help ERP software companies book qualified meetings with finance, operations, transformation, and executive stakeholders through structured outbound built for longer sales cycles.
What is outbound sales for ERP? Outbound sales for ERP involves reaching out to operations, finance and IT leaders responsible for business systems. It helps ERP vendors reach organisations with outdated systems or growing complexity who may not be actively looking yet.
Fit check
Who this is for
This is for you if
- You sell ERP software or implementation led ERP services to businesses
- Your deals involve finance, operations, procurement, or transformation stakeholders
- Your ACV justifies a structured outbound motion
- You need more pipeline than inbound alone is producing
- You want meetings with buyers actively reviewing systems or workflows
Not the right fit if
- You are selling a low complexity tool with no stakeholder process
- Your offer is too broad to position clearly
- You expect one contact to close the whole deal
- You are targeting businesses with no operational pain or change trigger
- You do not yet know which ERP buyer roles convert best
The first month
What the first month actually looks like
Foundation
- ICP built by industry, company size, and ERP fit
- Buyer mapping across finance, ops, and transformation roles
- Messaging built around inefficiency, visibility, and process pain
Launch and learn
- Calling and follow up live
- Early objections from finance and operations documented
- Best fit verticals identified
Improve routing
- Best converting buyer paths prioritised
- Messaging tailored by stakeholder
- Follow up strengthened for longer consideration cycles
Stabilise and compound
- Reporting loop established
- Top verticals doubled down on
- Next month target account strategy refined
Foundation
- ICP built by industry, company size, and ERP fit
- Buyer mapping across finance, ops, and transformation roles
- Messaging built around inefficiency, visibility, and process pain
Launch and learn
- Calling and follow up live
- Early objections from finance and operations documented
- Best fit verticals identified
Improve routing
- Best converting buyer paths prioritised
- Messaging tailored by stakeholder
- Follow up strengthened for longer consideration cycles
Stabilise and compound
- Reporting loop established
- Top verticals doubled down on
- Next month target account strategy refined
Cadence
What you get every week
List Build
- ERP fit accounts sourced weekly
- Contacts verified by role and function
- Segmented by finance, operations, and transformation
Calling
- Daily outbound activity
- Live qualification with operational buyers
- Objection handling based on stakeholder concerns
Follow Up
- Email follow up after calls
- LinkedIn support where useful
- Multi stakeholder sequencing where needed
Reporting
- Weekly activity summary
- Notes on objections and interest areas
- Next step recommendations
Optimisation
- Better role based messaging
- Stronger prioritisation by segment
- Improved meeting quality over time
Performance
Realistic benchmarks
Dials per day
60+
Connect rate
8 to 12%
Meetings per month
5+
Indicative ranges, not guarantees. Outcomes vary by market, offer, and target audience.
Proof
See our results in erp software
Real outcomes from a real campaign in your industry.
View financial services lender case studyGet started
Ready to build pipeline?
Book a fit call and we will map your ICP and the fastest path to meetings.