Outbound for erp software

    B2B outbound for ERP software vendors

    ERP deals are rarely won through one contact. We help ERP software companies book qualified meetings with finance, operations, transformation, and executive stakeholders through structured outbound built for longer sales cycles.

    Multi stakeholder outreach for complex dealsFinance and operations buyers targeted properlyQualified pipeline for longer enterprise sales cycles

    Quick answer

    What is outbound sales for ERP? Outbound sales for ERP involves reaching out to operations, finance and IT leaders responsible for business systems. It helps ERP vendors reach organisations with outdated systems or growing complexity who may not be actively looking yet.

    Fit check

    Who this is for

    This is for you if

    • You sell ERP software or implementation led ERP services to businesses
    • Your deals involve finance, operations, procurement, or transformation stakeholders
    • Your ACV justifies a structured outbound motion
    • You need more pipeline than inbound alone is producing
    • You want meetings with buyers actively reviewing systems or workflows

    Not the right fit if

    • You are selling a low complexity tool with no stakeholder process
    • Your offer is too broad to position clearly
    • You expect one contact to close the whole deal
    • You are targeting businesses with no operational pain or change trigger
    • You do not yet know which ERP buyer roles convert best

    The first month

    What the first month actually looks like

    What happens

    Foundation

    Week 1. ICP built by industry, company size, and ERP fit. Buyer mapping across finance, ops, and transformation roles. Messaging built around inefficiency, visibility, and process pain

    You get

    Focus: Buyer fit and pain alignment

    Cadence

    What you get every week

    List Build

    • ERP fit accounts sourced weekly
    • Contacts verified by role and function
    • Segmented by finance, operations, and transformation

    Calling

    • Daily outbound activity
    • Live qualification with operational buyers
    • Objection handling based on stakeholder concerns

    Follow Up

    • Email follow up after calls
    • LinkedIn support where useful
    • Multi stakeholder sequencing where needed

    Reporting

    • Weekly activity summary
    • Notes on objections and interest areas
    • Next step recommendations

    Optimisation

    • Better role based messaging
    • Stronger prioritisation by segment
    • Improved meeting quality over time

    Performance

    Realistic benchmarks

    218,000+

    Dials placed, Nov 2024 to Apr 2026

    1.3 vs 0.3

    Meetings per 100 dials, onshore vs offshore

    2 weeks

    To first calls

    About 8

    Qualified meetings a month typical, range 6 to 20

    Indicative ranges, not guarantees. Outcomes vary by market, offer, and target audience.

    Proof

    See our results in erp software

    Real outcomes from a real campaign in your industry.

    View financial services lender case study

    FAQ

    Questions & answers

    Common questions about outbound for erp software.

    Still have questions?

    Book a 30-minute call

    Yes, especially when deals are too valuable and too complex to rely on passive inbound alone.

    Usually CFOs, finance directors, Heads of Operations, transformation leaders, procurement, and sometimes IT depending on the implementation model.

    Usually poor targeting, generic messaging, and no understanding of the stakeholder map.

    Yes. The goal is to create the right meetings with the right stakeholders, not just generate activity.

    Get started

    Ready to build pipeline?

    Book a 30-minute call and we will map your ICP and the fastest path to meetings.

    Starting at $7,000 a month. Exact fee quoted after a 30-minute call.