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    Agency comparison

    Nousu vs Lead Express compared

    Both are Australian B2B lead gen agencies with local teams. Here is how they differ in pricing, approach, and ideal fit.

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    Side by side

    Quick comparison

    Key differences between Nousu and Lead Express at a glance.

    Factor
    Nousu
    Lead Express
    Headquarters
    Sydney, NSW
    Scoresby, Victoria
    Team location
    100% Australian, in house
    Australian based calling agents
    Pricing model
    Transparent monthly retainer
    Custom campaign based, pay per qualified lead
    Starting price
    From $6,000/month
    ~$5,000 minimum; typical $50k to $199k engagements
    Commitment
    Month to month
    Campaign based (multi month typical)
    Primary approach
    Phone first outbound
    Integrated digital + executive calling
    Channels
    Phone, email, LinkedIn
    Phone, email, LinkedIn, Google Ads, webinars, events
    Guarantee
    Weekly optimisation
    "100% results, 0% risk" pay only for qualified leads

    Team location

    Team location and operations

    Nousu operates with a 100% Australian, in house team based in Sydney. Direct access to your campaign team. Weekly strategy calls included.

    Lead Express is headquartered in Scoresby, Victoria. Australian based calling agents. Clients work with a dedicated Strategy Manager, Account Manager, Digital Specialist, and calling team.

    Pricing

    Pricing

    Nousu (retainer model)

    • $6,000/month starter (10 hours calling/week)
    • $150/hour scaling to $100/hour at volume
    • Month to month, no lock in

    Lead Express (performance model)

    • Minimum ~$5,000 per project
    • Typical engagements $50,000 to $199,000
    • Pay for qualified leads that meet agreed criteria
    • "100% results, 0% risk" positioning

    Retainer model (Nousu)

    Fixed monthly fee. Predictable cost. Scale up or down easily. Focus on quality, not arbitrary targets.

    Pay per lead model (Lead Express)

    Only pay for results. Lower risk if leads do not qualify. May require larger upfront commitment. Qualification criteria must be defined carefully.

    Services

    Services offered

    Nousu

    Cold calling, appointment setting, outsourced SDR, multi channel outreach, event marketing, executive roundtables.

    Lead Express

    Executive level appointment setting, telemarketing, digital lead gen, webinars, events, database services, sales training, marketing automation consulting.

    Choose Lead Express if

    • You have complex offerings with longer sales cycles
    • You prefer pay per qualified lead model
    • You want integrated digital and phone campaigns with webinars/events
    • You have budget for $50k+ campaigns
    • You need sales training alongside lead gen

    Choose Nousu if

    • You want transparent, predictable monthly pricing from $6,000/month
    • You prefer month to month flexibility
    • You are a scaling SaaS or tech company needing meetings quickly
    • You value phone first outreach as primary channel
    • You want full transparency with call recordings and weekly reporting

    FAQ

    Questions & answers

    Common questions about choosing between Nousu and Lead Express.

    Still have questions?

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    No pitch. Just an honest conversation about whether our approach makes sense for your business and target market.

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