Singapore
APAC outbound and lead generation for Singapore companies
Singapore is the perfect base and a small home market. Nousu is your APAC outbound team, a 100% Australian, phone first SDR agency that runs your outbound across the region so you can expand without building a sales floor in each market.
Book a CallMarket Summary
Buyer Density
High in Singapore, expansion target is ANZ and wider APAC
Good Fit Sectors
SaaS, Fintech, Enterprise Tech, Professional Services
Channel Fit
Phone first into ANZ, supported by email and LinkedIn
Delivery Model
Sydney based team calling APAC in local hours
Singapore base, regional growth, where presence and tone still decide whether outreach converts
Market Context
Why Singapore companies need a local APAC engine
Singapore B2B often runs on email, digital and warm referral. That engine does not extend into Australia and New Zealand, where buyers expect a phone call, respond to directness, and trust a local team over offshore outreach. The time zone overlap is friendly, but presence and tone still decide whether your outreach converts.
Building a local SDR team in each market is slow and expensive. Plugging in a regional outbound partner that already knows how to open these doors is faster and lower risk.
Who We Work With
How we cover your APAC outreach
A complete, phone first outbound motion on your behalf, anchored in Australia and extending across the region.
Australia and New Zealand: a 100% Australian team calling Sydney, Melbourne, Brisbane, Perth, Adelaide and New Zealand in local business hours.
Wider APAC: English language B2B outbound across the region's English speaking enterprise buying, alongside your existing Singapore base. Multi channel by default: phone first, supported by personalised email and LinkedIn. A regional outbound engine, without the regional payroll.
Operating Model
What we actually do for you
ICP and targeting across each market, with the prospect lists built for you. B2B cold calling, the core of the motion. Outsourced SDR, your sales development function end to end. Qualified meetings booked to your calendar, not activity reports. Weekly optimisation, tuning the campaign as we learn each market.
We optimise for qualified meetings that convert. Planning your Australian expansion? Our full guide on how to expand successfully into Australia for Singapore companies covers the smart way to enter ANZ: why the closeness of the two markets tempts you to overhire, what you need to prove before you commit headcount, and how to test the market before you build a local team.
Why Nousu
Why Nousu
100% Australian, in house team. No offshore outsourcing. Phone first: we lead with the channel that builds trust in this region. Transparent: weekly reporting, call recordings, optimisation.
Trust: a local Australian team is taken seriously where offshore cold outreach is not. Tone: Australian buyers want directness and the phone, not formal email. Coverage: we call all day in local hours across the region. Speed: pipeline in weeks, not after a hiring and ramp cycle.
If you are a Singapore company ready to scale across Asia Pacific, book a call. We will map your ICP, build the regional list, and start booking qualified meetings.
Book a Call