Question 1

What do you actually do?

Accepted Answer

We build targeted prospect lists, write personalised outreach sequences, run multi channel campaigns, and book qualified meetings directly into your calendar. We handle everything from infrastructure setup to ongoing optimisation so your team can focus on closing deals.

Question 2

What results should I expect and how fast?

Accepted Answer

Most clients see their first meetings booked within 2 to 4 weeks of launch. Over time, we typically deliver 15 to 30 qualified meetings per month, though results vary based on your ICP, offer, and market conditions. We set clear expectations during onboarding and track progress weekly.

Question 3

Do you act as an extension of our team?

Accepted Answer

Yes. Nousu operates as a true extension of your team. We use your branding, align with your sales process, attend weekly syncs, and adapt based on your feedback. Prospects experience seamless communication as if they are speaking directly with your company.

Question 4

How does exclusivity work?

Accepted Answer

Exclusivity is category based within a defined market segment for the engagement period. This means we will not run outbound for a direct competitor targeting the same buyers at the same time. However, we may work with companies in the same industry if they serve different segments or geographies.

Question 5

Do you work with competitors?

Accepted Answer

We will not run outbound for direct competitors targeting the same buyers simultaneously. If there is potential overlap, we discuss this openly during onboarding and agree on boundaries before starting.

Question 6

What industries do you work with?

Accepted Answer

We work primarily with B2B SaaS, professional services, fintech, and technology companies. Our team has deep experience selling to enterprise and mid market buyers in these sectors.

Question 7

What channels do you use?

Accepted Answer

We run cold email, LinkedIn outreach, and cold calling depending on your ICP and goals. Most campaigns combine email and LinkedIn for maximum reach, with calls added for high value targets.

Question 8

Who does the outreach?

Accepted Answer

Our trained SDRs handle all outreach under your brand. They follow your messaging guidelines, use your tone of voice, and are briefed on your product so they can handle initial objections and qualify leads before booking.

Question 9

How do you source data?

Accepted Answer

We use a combination of premium data providers, manual research, and enrichment tools to build accurate, verified contact lists. Every list goes through quality checks before outreach begins.

Question 10

How do you handle deliverability?

Accepted Answer

We set up proper sending infrastructure including dedicated domains, SPF, DKIM, and DMARC records. We monitor inbox placement, warm up new domains gradually, and rotate sending patterns to maintain high deliverability.

Question 11

How do you qualify leads?

Accepted Answer

We use your ICP criteria to qualify every lead before booking. This includes verifying company size, industry fit, budget authority, and current need. Only qualified prospects make it onto your calendar.

Question 12

How do you reduce no shows?

Accepted Answer

We send confirmation emails and reminders before each meeting. We also qualify intent during booking conversations and reschedule quickly if someone cannot make it. Our no show rate is typically under 15%.

Question 13

What do you need from us to start?

Accepted Answer

We need access to your calendar, a brief on your offer and ICP, any existing sales materials, and 30 minutes for a kickoff call. From there, we handle list building, messaging, and infrastructure setup.

Question 14

How long does onboarding take?

Accepted Answer

Onboarding typically takes 2 to 3 weeks. This includes ICP development, list building, messaging creation, infrastructure setup, and a final review before launch.

Question 15

How do reporting and weekly optimisation work?

Accepted Answer

You receive a weekly report covering emails sent, replies, meetings booked, and conversion rates. We meet weekly to review performance, discuss feedback, and make adjustments to messaging or targeting.

Question 16

Is there a minimum term?

Accepted Answer

We recommend a minimum of 3 months to see meaningful results and allow for optimisation. After that, engagements continue month to month with 30 days notice to cancel.

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