Outbound for martech
B2B outbound for martech vendors
Every CMO gets dozens of pitches a week. We book you conversations that matter with relevant, problem focused outbound.
What is outbound sales for MarTech? Outbound sales for MarTech involves reaching out directly to marketing leaders and operations teams who may benefit from your platform. Cold calling and targeted outreach help cut through the noise in a crowded market and start real conversations with buyers.
Fit check
Who this is for
This is for you if
- You sell marketing software or platforms to businesses
- Your deal sizes are $10,000+ ACV
- Your buyers are CMOs, marketing ops, or demand gen leaders
- You need to stand out in a crowded category
- You want to accelerate beyond inbound and partnerships
Not the right fit if
- Self serve tools with no sales conversation
- Consumer marketing products
- Companies without defined positioning
The first month
What the first month actually looks like
Foundation
- ICP rules and exclusions
- Offer angle and talk track
- Target list build and segmentation
Launch and learn
- Calling led multi touch sequence live
- Objection library started
- First optimisation pass on list and opener
Scale volume
- Increase daily activity
- Tighten qualifiers and routing
- Refine follow up cadence
Stabilise and compound
- Repeatable weekly rhythm
- Second optimisation loop and messaging variants
- Reporting and next month plan
Foundation
- ICP rules and exclusions
- Offer angle and talk track
- Target list build and segmentation
Launch and learn
- Calling led multi touch sequence live
- Objection library started
- First optimisation pass on list and opener
Scale volume
- Increase daily activity
- Tighten qualifiers and routing
- Refine follow up cadence
Stabilise and compound
- Repeatable weekly rhythm
- Second optimisation loop and messaging variants
- Reporting and next month plan
Cadence
What you get every week
List Build
- Fresh prospects sourced weekly
- Data verified before calling
- Segmented by priority tier
Calling
- 80+ dials per day
- Live conversations with decision makers
- Objection handling on the spot
Follow Up
- Multi touch email sequences
- LinkedIn connection and messaging
- Voicemail drops where relevant
Reporting
- Weekly activity dashboard
- Pipeline and meeting summaries
- Call recordings and feedback
Optimisation
- Messaging iteration each week
- List quality review
- Conversion rate analysis
Performance
Realistic benchmarks
Dials per day
80+
Connect rate
10 to 15%
Meetings per month
8+
Indicative ranges, not guarantees. Outcomes vary by market, offer, and target audience.
Proof
See our results in martech
Real outcomes from a real campaign in your industry.
View Blue Light Card case studyRelated reading
Get started
Ready to build pipeline?
Book a fit call and we will map your ICP and the fastest path to meetings.