Script library: by scenario
For demo requests, contact forms, content downloads and trial sign-ups: fast, warm and qualified. Every line is ready to use: replace each {{placeholder}}, read it aloud a few times, then make it sound like you.
Quick answer
Inbound leads cool quickly. The prospect was thinking about the problem when they filled in the form; an hour later they're in a meeting about something else. Call while it's still fresh, and treat the call as a conversation about what prompted them, not a pitch.
Not every inbound lead is qualified. A student downloading a guide and a head of operations requesting a demo need different next steps. The script qualifies quickly and routes accordingly.
Six parts, in the order buyers expect them. The note under each part explains why it is written that way.
Hi {{first_name}}, it's {{your_name}} from {{your_company}}. You {{inbound_action}} on our website {{time_ago}}, so I thought I'd call rather than send another email.
Is now still okay for a couple of minutes?
Why it works: Be specific about what they did and when. It proves you're responding to them, not cold calling.
I wanted to understand what prompted it, so I can point you to the right thing rather than a generic demo.
Why it works: Positions the call as helpful routing, which inbound prospects appreciate.
What made you look into {{topic}} now?
How are you handling it at the moment?
Are you looking at other options as well?
Who else is involved in deciding on something like this?
Why it works: The first question is the most important. 'Now' tells you urgency; the answer shapes the whole meeting.
That makes sense. That's exactly what we help {{similar_company_type}} with, and the usual result is {{result}}.
Based on what you've said, the most useful next step would be {{next_step}}.
Why it works: Recommend a next step that fits: a demo, a discovery call, a resource or a referral to a partner.
{{ae_name}} can take you through it properly. Would {{day_time_1}} or {{day_time_2}} work?
Why it works: Book while they're on the phone. Inbound leads who are sent a booking link instead often never use it.
I'll send the invite now with what you've told me, so {{ae_name}} doesn't ask you the same questions again.
Anyone else you'd like on it?
Why it works: Promising not to repeat questions is a small thing prospects notice and value.
Swap one of these in for the opener above when the situation fits.
Hi {{first_name}}, {{your_name}} from {{your_company}}. You downloaded our {{content_title}} recently. I'm not calling to sell you anything off the back of it. I'm curious what you were hoping it would help with.
When to use it: Use for lower-intent downloads, where a softer tone fits.
Hi {{first_name}}, it's {{your_name}} at {{your_company}}. I saw you started a trial {{time_ago}}. I'm calling to see if you're getting what you need from it, or if a quick walkthrough would save you time.
When to use it: Use for free trial or freemium sign-ups.
For when reception or an assistant answers. Be honest about who you are and ask for help.
More gatekeeper scriptsHi, it's {{your_name}} from {{your_company}}. {{first_name}} got in touch with us through our website {{time_ago}}, and I'm returning their enquiry. Are they available?
Acknowledge, ask one question, then offer a smaller step or let them go.
All objection responsesThat's fine, most people are at that stage. What's prompting the research? I can point you to the right information, even if it's not us.
Why: Respect the stage and stay helpful. Research leads become opportunities when treated well.
Happy to. Pricing depends on {{pricing_factor}}, so can I ask two quick questions to make sure I send the right one?
Why: A pricing request is buying intent. Qualify briefly so the pricing is accurate.
We try to call while it's fresh. If now's not good, when would be better today?
Why: Speed surprises some prospects. Offer a later time without losing the momentum.
No problem at all. Thanks for letting me know. I'll take you off the list so you don't get follow-ups.
Why: Remove them and move on. It protects your data and their experience.
That's sensible. What matters most to you in the comparison? I'd rather make sure the meeting covers that than give you a generic tour.
Why: Knowing their criteria lets you shape the meeting around them.
Under 30 seconds. Skip voicemail on the first attempt and pair it with an email the same day.
12 more voicemail scriptsHi {{first_name}}, it's {{your_name}} from {{your_company}}. Thanks for {{inbound_action}} on our site {{time_ago}}. I'm calling to help with {{topic}}. I'll email you a couple of times to choose from. My number is {{phone}}.
Send it the same day as the call or voicemail. It identifies you and includes a working unsubscribe.
Subject: Your enquiry about {{topic}}
Nousu has not published inbound response benchmarks in its cold calling statistics. Track these from day one.
Australian cold calling statistics| Measure | Published figure or what to track |
|---|---|
| Time from enquiry to first call | Your own figure. Measure it weekly. |
| Inbound leads reached by phone | Your own figure |
| Reached leads that book a meeting | Your own figure |
| Show rate for booked meetings | 75% to 85% for a well run program |
The show rate range is from Nousu's appointment setting benchmarks. Our speed to lead guide covers inbound response time in more detail.
To see how many dials your own meeting target needs, use the meetings per dial calculator.
General information only, not legal advice.
Australian cold calling lawsThis script is a starting point. The free cold call script generator builds a version around your offer, buyer and market, with your own objection responses, voicemails and follow-up emails. It runs in your browser and nothing you type is stored or sent.
FAQ
Practical answers from the team that makes the calls.
Book a 30-minute call. We'll map your market and buyers and show you what a phone-first campaign would book.
Starting at $7,000 a month. Exact fee quoted after a 30-minute call.
