Script library: by scenario
For the call that follows a cold email or sequence step, so the email gives the call context without becoming the topic. Every line is ready to use: replace each {{placeholder}}, read it aloud a few times, then make it sound like you.
Quick answer
In Nousu's data, cold email takes about 1,100 sends per booked meeting with a 1.8% average reply rate, while cold calls take about 77 dials per meeting. The phone does most of the work; the email gives your call a reason and your name a familiarity.
Never open with 'did you get my email?'. It puts the prospect on the spot and invites a 'no'. Mention it, summarise it and move on as though they hadn't read it, because most haven't.
Six parts, in the order buyers expect them. The note under each part explains why it is written that way.
Hi {{first_name}}, it's {{your_name}} from {{your_company}}. I sent you a short email on {{email_day}} about {{topic}}.
You won't have seen it in the pile, so I thought I'd call. Have you got a minute?
Why it works: Assuming they haven't read it removes the awkwardness and lets you restate the point cleanly.
The short version is {{email_point}}, because {{trigger}}.
Why it works: One sentence. If you can't summarise your email in one sentence, the email was too long.
Is {{topic}} something you're looking at this year?
How are you handling it at the moment?
What would need to be true for it to be worth changing?
Why it works: The third question gives you their criteria in their words, which is the best possible meeting agenda.
That's helpful. For {{similar_company}}, the change was {{result}}. It sounds like your situation is similar in {{similarity}}.
Why it works: Tie the proof to something they just said.
Would it be worth 20 minutes to go through it properly? I've got {{day_time_1}} or {{day_time_2}}.
Why it works: Same ask as your email, now with a voice behind it.
Great. I'll reply on the same email thread with the invite, so everything's in one place.
Anything you'd like me to include before then?
Why it works: Replying on the original thread keeps context together for both of you.
Swap one of these in for the opener above when the situation fits.
Hi {{first_name}}, {{your_name}} from {{your_company}}. I emailed you last week about {{topic}}, and I thought a quick call might be easier than another email. Is it something on your radar?
When to use it: Use when your tool shows engagement, without mentioning that you can see opens.
Hi {{first_name}}, it's {{your_name}} at {{your_company}}. I've sent you a couple of notes about {{topic}}, so I'll be quick and ask directly: is it relevant to you this year, or should I stop?
When to use it: Use later in a cadence, when directness is more respectful than another soft touch.
For when reception or an assistant answers. Be honest about who you are and ask for help.
More gatekeeper scriptsHi, it's {{your_name}} from {{your_company}}. I emailed {{first_name}} last week about {{topic}} and said I'd follow up by phone. Is now a good time to catch them?
Acknowledge, ask one question, then offer a smaller step or let them go.
All objection responsesThat's fine, it would've been buried. The short version is {{email_point}}. Is that relevant at all?
Why: Don't offer to resend before restating it. Keep the conversation on the phone.
Thanks for being straight with me. Is that because the timing's wrong, or it's just not relevant to you?
Why: Separates timing from fit so you know whether to try again in six months or stop.
Will do. What would be most useful to include: how it works, what it costs, or examples from {{industry}}?
Why: Make the email reply specific, and you learn what they care about.
It's published as your business address on {{source}}. If you'd prefer I didn't email it, I'll remove it now.
Why: Be honest about the source and offer removal. B2B inferred consent depends on relevance to their role.
Fair point, and sorry about that. I'll take you out of the sequence now. Is it okay if I check in once in {{month}}, or would you rather I didn't?
Why: Respect it immediately and ask permission for a single future touch.
Under 30 seconds. Skip voicemail on the first attempt and pair it with an email the same day.
12 more voicemail scriptsHi {{first_name}}, it's {{your_name}} from {{your_company}}. I sent you an email on {{email_day}} about {{topic}}. No need to find it. I'll reply to it now so it's at the top of your inbox. My number is {{phone}}.
Send it the same day as the call or voicemail. It identifies you and includes a working unsubscribe.
Subject: Re: {{original_subject}}
Nousu's published channel figures explain why the call matters more than the email.
Australian cold calling statistics| Measure | Published figure or what to track |
|---|---|
| Cold calls per booked meeting | 77 |
| Cold emails per booked meeting | 1,100 |
| Average cold email reply rate | 1.8% |
| All-channel sequence | 48 touches per meeting, 47% becoming opportunities |
From Nousu's Australian cold calling statistics. Phone-sourced meetings became opportunities 50% of the time, against 32% for cold email.
To see how many dials your own meeting target needs, use the meetings per dial calculator.
General information only, not legal advice.
Australian cold calling lawsThis script is a starting point. The free cold call script generator builds a version around your offer, buyer and market, with your own objection responses, voicemails and follow-up emails. It runs in your browser and nothing you type is stored or sent.
FAQ
Practical answers from the team that makes the calls.
Book a 30-minute call. We'll map your market and buyers and show you what a phone-first campaign would book.
Starting at $7,000 a month. Exact fee quoted after a 30-minute call.
