Script library: by scenario
The booking half of the call: qualify against your meeting definition, book live, set the agenda and protect show rate. Every line is ready to use: replace each {{placeholder}}, read it aloud a few times, then make it sound like you.
Quick answer
Most scripts stop at the yes. Appointment setting starts there. A meeting that doesn't happen, or happens with the wrong person, costs the account executive an hour and costs the setter credibility. Nousu's published show rate range for a well run program is 75% to 85% of booked meetings held.
The script below assumes the conversation has already established interest. It focuses on qualifying against a written definition, booking live, framing the meeting and confirming it. Use it after any of the openers in this library.
Six parts, in the order buyers expect them. The note under each part explains why it is written that way.
That sounds like something {{ae_name}}, who runs {{ae_role}} at {{your_company}}, should go through with you properly.
Before I suggest a time, can I check two quick things so I don't waste your time?
Why it works: Introducing the person they'll meet makes the meeting concrete. Asking permission to qualify signals you're protecting their time.
Are you the person who'd make the call on {{topic}}, or would someone else need to be involved?
And is it something you'd look at in the next {{timeframe}}, or further out?
Why it works: Map these questions to your written qualified meeting definition: right person, right company, confirmed need, realistic timing. If any fail, book a callback instead of a meeting.
So I brief {{ae_name}} properly, what's the main thing you'd want to get out of 20 minutes?
Is there anything you'd definitely want them to avoid?
Why it works: The prospect's own words become the meeting agenda and the invite description. This is one of the strongest levers on show rate.
Great. It'll be 20 minutes, {{ae_name}} will cover {{agenda_point}}, and you'll come away with {{meeting_output}} whether or not it goes further.
Why it works: Short, specific and with an output. Meetings framed as demos are the ones that get cancelled.
{{ae_name}} has {{day_time_1}} or {{day_time_2}} this week or early next. Which is better?
I'm sending the invite now. Can you see it come through?
Why it works: Book within five to seven days where possible. Waiting on the line until the invite arrives turns a verbal yes into an accepted meeting.
Perfect. I'll give you a quick call the day before to make sure it still works. If anything changes, just reply to the invite and we'll move it.
Day-before call: Hi {{first_name}}, {{your_name}} from {{your_company}}. Just confirming tomorrow at {{agreed_time}} with {{ae_name}} about {{agenda_point}}. Still good for you?
Why it works: The person who booked the meeting makes the confirmation call. Prospects show up for people, not reminders.
Swap one of these in for the opener above when the situation fits.
It sounds like it might be worth a proper conversation. Would you be open to 20 minutes with {{ae_name}}, or would you rather I sent something first and we talk after?
When to use it: Use when interest is real but tentative. Offering the alternative makes the yes more genuine.
Based on what you've said, I think {{ae_name}} can help with {{topic}}. Shall we get 20 minutes in the diary? I've got {{day_time_1}} or {{day_time_2}}.
When to use it: Use when the prospect has clearly described a need and timing.
For when reception or an assistant answers. Be honest about who you are and ask for help.
More gatekeeper scriptsHi, it's {{your_name}} from {{your_company}}. I'm calling to confirm {{first_name}}'s meeting tomorrow with {{ae_name}}. Could you put me through, or let them know I called?
Acknowledge, ask one question, then offer a smaller step or let them go.
All objection responsesWe can. Meetings that far out often get bumped, though. Is there anything in the next week or so? If not, let's lock in a specific date now.
Why: Distance kills show rate. Try for sooner, then fix a date rather than a vague 'later'.
Of course. I'll send it for {{day_time_1}} as a placeholder. If you can accept it now or move it while we're on the phone, I'll know it's locked in.
Why: A placeholder with live acceptance beats an invite sent into the void.
That makes sense. Would it be easier to invite them to the same meeting? {{ae_name}} can cover it for both of you.
Why: Bringing the stakeholder in avoids a second round of scheduling and a weaker meeting.
It's a conversation about {{agenda_point}}. {{ae_name}} will ask questions first and only show anything if it's relevant. If it isn't a fit, they'll tell you.
Why: Reassurance about the format is what keeps hesitant prospects from cancelling.
No problem at all. Shall we move it rather than cancel? {{ae_name}} has {{day_time_1}} or {{day_time_2}}.
Why: Rescheduling on the confirmation call saves most meetings that would otherwise be lost.
Under 30 seconds. Skip voicemail on the first attempt and pair it with an email the same day.
12 more voicemail scriptsHi {{first_name}}, it's {{your_name}} from {{your_company}}. Just confirming your meeting with {{ae_name}} tomorrow at {{agreed_time}} about {{agenda_point}}. If that still works, no need to call back. If not, reply to the invite or call me on {{phone}} and we'll move it.
Send it the same day as the call or voicemail. It identifies you and includes a working unsubscribe.
Subject: Confirmed: {{agreed_time}} with {{ae_name}}
Nousu publishes a show rate range and meeting outcomes for well-run programs.
Australian cold calling statistics| Measure | Published figure or what to track |
|---|---|
| Show rate for a well run program | 75% to 85% of booked meetings held |
| Decision-maker conversations that book a meeting | 22% |
| Phone-sourced meetings that become opportunities | 50% |
| Qualified meetings a month, typical Nousu campaign | About 8, within a range of 6 to 20 |
Show rate range from Nousu's appointment setting benchmarks; the other figures from Nousu's Australian cold calling statistics. Below 65% held usually points to meetings framed as demos, booked too far out or not confirmed.
To see how many dials your own meeting target needs, use the meetings per dial calculator.
General information only, not legal advice.
Australian cold calling lawsThis script is a starting point. The free cold call script generator builds a version around your offer, buyer and market, with your own objection responses, voicemails and follow-up emails. It runs in your browser and nothing you type is stored or sent.
FAQ
Practical answers from the team that makes the calls.
Book a 30-minute call. We'll map your market and buyers and show you what a phone-first campaign would book.
Starting at $7,000 a month. Exact fee quoted after a 30-minute call.
