Script library: by scenario
For trade show badge scans, conference contacts, webinar attendees and roundtable guests, including no-shows. Every line is ready to use: replace each {{placeholder}}, read it aloud a few times, then make it sound like you.
Quick answer
Events create a burst of warm contacts and a short window to use them. After a week, a badge scan is little warmer than a cold contact. Split the list by what happened: people you actually spoke to, people who scanned or registered, and people who registered but didn't attend.
The script below is for the middle group, the largest. Adjust the opener for the other two using the alternate openers. Always reference the event first, because it's the only thing you share.
Six parts, in the order buyers expect them. The note under each part explains why it is written that way.
Hi {{first_name}}, it's {{your_name}} from {{your_company}}. We were at {{event_name}} last week, and you {{event_interaction}}.
I'm following up with a few people from it. Have you got a couple of minutes?
Why it works: Be honest about the interaction. 'You stopped by our stand' or 'you registered for our session' is fine; inventing a conversation is not.
A lot of people at the event were talking about {{event_topic}}, and I wanted to see whether it's something you're working on.
Why it works: Use a theme from the event. It gives the call substance beyond 'checking in'.
What did you take away from {{event_name}}?
Was there anything you went specifically to learn about?
How does {{event_topic}} look at {{prospect_company}} at the moment?
Is it something you'd look at changing this year?
Why it works: Asking what they took away invites them to talk and often surfaces the real reason they attended.
That lines up with what we heard from a few people there. For {{similar_company_type}}, we've helped with {{result}}.
Why it works: Connect their answer to the theme and to one result.
Would it be worth 20 minutes to pick up where the event left off? I can do {{day_time_1}} or {{day_time_2}}.
Why it works: Framing the meeting as continuing the event conversation keeps the warmth.
Great. I'll send the invite to {{email}}, and I'll include {{event_resource}} from the event as well.
Why it works: Sending a resource from the event, such as slides or a summary, adds value and reminds them where you met.
Swap one of these in for the opener above when the situation fits.
Hi {{first_name}}, it's {{your_name}} from {{your_company}}. We spoke at {{event_name}} about {{conversation_topic}}. You mentioned {{detail}}, and I said I'd call. Is now still a good time?
When to use it: Use for people you had a real conversation with. Call within two or three days.
Hi {{first_name}}, {{your_name}} from {{your_company}}. You registered for {{event_name}} but couldn't make it, which happens. I'm calling because the main point was {{event_topic}}, and I can send you the summary. Is that still relevant for you?
When to use it: Use for webinar and event no-shows. Their registration shows interest in the topic.
For when reception or an assistant answers. Be honest about who you are and ask for help.
More gatekeeper scriptsHi, it's {{your_name}} from {{your_company}}. I'm following up with {{first_name}} after {{event_name}} last week. Are they around?
Acknowledge, ask one question, then offer a smaller step or let them go.
All objection responsesThat's fair, it was a busy few days. We were the {{stand_description}}. I'm really just following up on {{event_topic}}. Is that relevant to you?
Why: Don't be offended. Give one memory hook and move to the topic.
Makes sense. Which ones were most useful? I'm curious what's on people's minds this year.
Why: Their interests at the event tell you their priorities.
I can imagine. I'll be quick. Was there one thing at the event that was actually relevant to you? If not, I'll leave you alone.
Why: Acknowledge the volume and ask for the one thing.
Will do. While I have you, was there a particular part you wanted? I'll send that section and anything related.
Why: Fulfil the request and learn what they care about.
Ha, fair enough, at least you're honest. Is {{topic}} relevant to you at all, or should I take you off the list?
Why: Humour and directness. Remove them if it isn't relevant.
Under 30 seconds. Skip voicemail on the first attempt and pair it with an email the same day.
12 more voicemail scriptsHi {{first_name}}, it's {{your_name}} from {{your_company}}. We were at {{event_name}} last week, and I'm following up on {{event_topic}}. I'll email you {{event_resource}} from the event. My number is {{phone}}.
Send it the same day as the call or voicemail. It identifies you and includes a working unsubscribe.
Subject: {{event_name}}: {{event_resource}}
Nousu has not published event follow-up benchmarks. Track these by segment: spoke to, scanned or registered, and no-show.
Australian cold calling statistics| Measure | Published figure or what to track |
|---|---|
| Contacts reached within a week | Your own figure, by segment |
| Reached contacts that book a meeting | Your own figure, by segment |
| Show rate for booked meetings | 75% to 85% for a well run program |
The show rate range is from Nousu's appointment setting benchmarks. Compare each event's meetings per contact to decide which events to attend next year.
To see how many dials your own meeting target needs, use the meetings per dial calculator.
General information only, not legal advice.
Australian cold calling lawsThis script is a starting point. The free cold call script generator builds a version around your offer, buyer and market, with your own objection responses, voicemails and follow-up emails. It runs in your browser and nothing you type is stored or sent.
FAQ
Practical answers from the team that makes the calls.
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