Script library: by industry
For medtech, health software and healthcare services companies calling practice managers, department managers and procurement. Every line is ready to use: replace each {{placeholder}}, read it aloud a few times, then make it sound like you.
Quick answer
Healthcare is one of the hardest B2B markets to cold call. Nousu excludes healthcare from its published industry benchmarks because cold outbound underperforms there, so set expectations accordingly. What works is narrow targeting, the operational buyer and a lot of patience with reception.
Never make clinical claims on a cold call, and keep anything about therapeutic goods, outcomes or patient data out of the conversation until the right people and the right material are involved. The script below sticks to operational value: staff time, patient flow, supply and admin.
Six parts, in the order buyers expect them. The note under each part explains why it is written that way.
Hi {{first_name}}, it's {{your_name}} from {{your_company}}. We work with {{facility_type}}s on {{operational_area}}.
I know reception and clinic times are busy, so I'll be quick. Is now okay for a minute, or is there a quieter time?
Why it works: Showing you understand the clinic day earns more patience than any value statement. Offer to call back without being asked.
I'm calling because a lot of practice and department managers tell us {{common_problem}} takes up more staff time than it should.
I wanted to see whether that's the case for you too.
Why it works: Staff time is a universal pain in healthcare and safe to discuss. Stay away from clinical outcomes.
How do you handle {{operational_area}} at the moment?
Roughly how much of the team's week does it take?
Is there anything coming up, such as accreditation or a new service, that would make it harder?
If you looked at a change, who would need to be involved: clinicians, procurement, the board?
Why it works: Healthcare buying groups are wide. The last question is essential before you book.
That's consistent with what we hear. For a {{similar_company}}, the change was {{result}} for the admin team.
It works with {{existing_system}}, so it doesn't mean changing systems your clinicians rely on.
Why it works: Integration with existing systems is often the first question. Answer it unprompted.
Would a 20-minute call be worth it to show you how it works for {{facility_type}}s like yours? We can arrange a time outside clinic hours.
Would {{day_time_1}} or {{day_time_2}} be easier?
Why it works: Offering times outside clinic hours removes the most common reason for a no-show.
I'll send the invite for {{agreed_time}}. Should anyone from the clinical team join, or would you rather see it first?
Are there any procurement or vendor requirements I should send ahead of time?
Why it works: Let the operational buyer decide when clinicians get involved. Ask about vendor requirements now to avoid delays later.
Swap one of these in for the opener above when the situation fits.
Hi {{first_name}}, {{your_name}} from {{your_company}}. I'm calling practice managers ahead of {{accreditation_or_change}}, because {{operational_area}} is usually the part that takes the most prep. Is that on your list yet?
When to use it: Use before a known accreditation cycle or regulatory change that affects operations.
Hi {{first_name}}, it's {{your_name}} at {{your_company}}. I saw {{prospect_company}} is {{trigger}}. When clinics add a service or site, {{operational_area}} is often stretched for a while. How's it going?
When to use it: Use after a new site, service line or merger is announced.
For when reception or an assistant answers. Be honest about who you are and ask for help.
More gatekeeper scriptsHi, it's {{your_name}} from {{your_company}}. I'm not calling about a patient. I'm hoping to speak with the practice manager about {{operational_area}}. When is usually a quiet time to catch them?
Acknowledge, ask one question, then offer a smaller step or let them go.
All objection responsesUnderstood, and I'll respect that. Is there an email address for supplier enquiries? I'll send one short note, and won't call again unless you'd like me to.
Why: Many practices have a firm policy. Respect it and ask for the approved channel.
That makes sense. Do they need a request from your team first, or do suppliers contact them directly? I'd rather go through the right process.
Why: Healthcare procurement often needs an internal requester. Find out how it works.
That's common. When does it come up for review? I'll make a note and get in touch a few months before, if that's okay.
Why: Capture the date and permission to call back.
That's a fair point and usually true. This sits on the admin side, so clinicians shouldn't notice much. Would it help to show you that first, before involving them?
Why: Reassures the operational buyer that they won't have to fight the clinical team.
Of course. Would a one-page overview for {{facility_type}}s work? And if it's relevant, could we pencil in 20 minutes outside clinic hours next week?
Why: Agree, narrow it and attach a tentative next step.
Under 30 seconds. Skip voicemail on the first attempt and pair it with an email the same day.
12 more voicemail scriptsHi {{first_name}}, it's {{your_name}} from {{your_company}}. This isn't about a patient. We work with {{facility_type}}s on {{operational_area}}. I'll send a short email and try again on {{day_time_1}}. My number is {{phone}}.
Send it the same day as the call or voicemail. It identifies you and includes a working unsubscribe.
Subject: {{operational_area}} at {{prospect_company}}
Nousu excludes healthcare from its published industry benchmarks because cold outbound underperforms there. There is no healthcare figure to quote, so build your own baseline from the first four weeks of calling.
Australian cold calling statisticsTrack connects, conversations with the operational buyer, meetings booked and meetings held from week one. Expect fewer meetings per 100 dials than the 1.3 all-dials average.
To see how many dials your own meeting target needs, use the meetings per dial calculator.
General information only, not legal advice.
Australian cold calling lawsThis script is a starting point. The free cold call script generator builds a version around your offer, buyer and market, with your own objection responses, voicemails and follow-up emails. It runs in your browser and nothing you type is stored or sent.
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