Script library: by industry
For training providers, RTOs and learning platforms calling HR, learning and development, and operations leaders. Every line is ready to use: replace each {{placeholder}}, read it aloud a few times, then make it sound like you.
Quick answer
Learning and development budgets are often small and contested, and HR leaders receive a constant stream of course offers. The ones that get a meeting are tied to a business outcome a manager is accountable for: a compliance deadline, a safety incident, slow onboarding or a wave of first-time managers.
Sometimes the operations or sales leader owns the problem and the budget, and HR is the administrator. Ask who has the problem, not who buys training.
Six parts, in the order buyers expect them. The note under each part explains why it is written that way.
Hi {{first_name}}, it's {{your_name}} from {{your_company}}. We run {{training_type}} for {{industry}} businesses.
It's a cold call. Can I have 30 seconds to say why, and then you decide if it's worth continuing?
Why it works: Name the training type and industry. 'Training solutions' sounds like everyone else.
I'm calling because {{industry}} businesses keep telling us {{workforce_problem}}, and it's usually the managers who feel it first.
I saw {{trigger}}, so it seemed worth a call.
Why it works: A workforce problem stated in manager terms. The trigger might be growth, a new site or new regulation.
How are you handling {{training_area}} at the moment?
Is it delivered in-house, through a provider, or a bit of both?
What would good look like in six months? What would be different on the floor?
Who owns the budget for it: HR, or the business unit?
Why it works: The 'six months' question gets them describing the outcome, which becomes your value statement and the meeting agenda.
That's what we focus on. For a {{similar_company}}, the change was {{result}}.
We build it around your actual roles and situations, not an off-the-shelf module.
Why it works: Tailoring is the main differentiator against libraries and generic providers. Only claim it if it's true.
Would it be worth 20 minutes to map out what a program for {{team_or_role}} might look like? You'd get a rough outline either way.
{{day_time_1}} or {{day_time_2}}?
Why it works: An outline is a tangible output that HR can take to the business, which makes the meeting easy to justify.
Great, I'll book {{agreed_time}}. Should the manager of {{team_or_role}} join, so we hear the problem first hand?
Is there a training calendar or budget cycle I should know about?
Why it works: The business manager in the room speeds the decision. Budget cycles tell you when it can actually happen.
Swap one of these in for the opener above when the situation fits.
Hi {{first_name}}, {{your_name}} from {{your_company}}. I'm calling {{industry}} businesses ahead of {{compliance_deadline}}, because most of them need to show {{training_area}} is done by then. Is that in hand for you?
When to use it: Use when a regulatory or accreditation deadline applies to the prospect's industry.
Hi {{first_name}}, it's {{your_name}} at {{your_company}}. I noticed {{prospect_company}} has grown quite a bit, which usually means a lot of first-time managers. How are you supporting them?
When to use it: Use after rapid headcount growth or a restructure.
For when reception or an assistant answers. Be honest about who you are and ask for help.
More gatekeeper scriptsHi, it's {{your_name}} from {{your_company}}. I'm calling about {{training_area}} for your team. Is that something HR looks after, or a learning and development manager?
Acknowledge, ask one question, then offer a smaller step or let them go.
All objection responsesMost businesses do now. How's completion going? We often work alongside a platform for the parts that need live practice, such as {{training_area}}.
Why: Platforms are common and completion is often weak. Position as complementary.
That's normal by this point. When does planning for next year start? An outline now would give you something ready for that conversation.
Why: Budget timing is a date to capture. The outline gives them a reason to meet now.
That's great. Does the in-house team cover {{training_area}}, or is that one harder to run internally?
Why: Internal teams often have gaps in specialist areas.
I can, but it's long. What's the one problem you'd want training to fix? I'll send what's relevant to that.
Why: Narrowing to the problem makes the follow-up useful and tells you what to propose.
That's the most common challenge. We run {{format_option}}, so people aren't off the floor for long. Would that make it workable?
Why: Time away from work is a real barrier. Answer it with format.
Under 30 seconds. Skip voicemail on the first attempt and pair it with an email the same day.
12 more voicemail scriptsHi {{first_name}}, it's {{your_name}} from {{your_company}}. We run {{training_type}} for {{industry}} businesses, and I'm calling about {{training_area}}. I'll send a short email and try you again on {{day_time_1}}. My number is {{phone}}.
Send it the same day as the call or voicemail. It identifies you and includes a working unsubscribe.
Subject: {{training_area}} at {{prospect_company}}
Nousu has not published an education and training benchmark row. Use the all-dials averages as a reference point.
Australian cold calling statistics| Measure | Published figure or what to track |
|---|---|
| Dials that reach a live person | 14% |
| Dials that become a conversation with a decision maker | 6% |
| Decision-maker conversations that book a meeting | 22% |
| Meetings per 100 dials | 1.3 meetings per 100 dials, against 0.3 for offshore teams |
These are Nousu's all-dials averages from 218,000+ dials into Australian businesses, November 2024 to April 2026. Nousu has not published a separate figure for this segment, so treat them as a reference point, not a target.
To see how many dials your own meeting target needs, use the meetings per dial calculator.
General information only, not legal advice.
Australian cold calling lawsThis script is a starting point. The free cold call script generator builds a version around your offer, buyer and market, with your own objection responses, voicemails and follow-up emails. It runs in your browser and nothing you type is stored or sent.
FAQ
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