List Build
- Fresh accounts sourced for medical device and medtech sellers
- Contacts verified before calling
- Segmented by buyer role and tender stages, theatre schedules and equipment reviews
Outbound for medical devices
Book meetings with hospitals, day surgeries and clinics for your medtech team
Reach the clinical champion and the procurement contact separately, with calls timed around theatre and clinic schedules. Nousu books meetings and runs calling. We are not field reps, our callers make no clinical claims and do not promote prescription medicines, and your team runs the product conversation.
Senior callers, all in-house in SydneyFirst calls 2 weeks from sign-offWritten call notes and meeting handover briefs
Quick answer
How do medical device companies get meetings with Australian hospitals and clinics? By reaching the clinical champion and the procurement contact separately, and calling around theatre and clinic schedules. Nousu builds that buyer map, works past switchboards and books meetings for your reps.
Fit check
Who this is for
This is for you if
- You are medical device and medtech sellers with a defined business offer
- You need meetings with procurement managers, theatre managers and clinical leads
- Your sales team can run the demos or discovery meetings we book
- Your deal value supports an ongoing outbound sales process
- You can agree target accounts, exclusions and meeting criteria before launch
Not the right fit if
- You need field representation or clinical product promotion
- Your offer is too broad to explain to a specific buyer
- Your team is not available to run the meetings we book
- You expect guaranteed sector-specific meeting volumes
Buyers
Who we call
We map decision ownership before calling, so the meeting reaches the person responsible for supplier approval, evaluation ownership and equipment review timing.
| Role | What they care about | Best time to reach them |
|---|---|---|
| Procurement and supply managers | Supplier approval, purchasing routes and tender requirements | Outside purchasing deadlines, at an agreed callback time |
| Nurse unit and theatre managers | Workflow fit, staff availability and evaluation coordination | Outside theatre lists and shift handovers |
| Department heads and clinical leads | A relevant evaluation purpose and clinical ownership | Between sessions, at a department-approved time |
| Private hospital and day surgery GMs | Site priorities, budgets and operational fit | Outside operating and management meeting peaks |
| Specialist clinic owners | Practice needs, equipment reviews and meeting relevance | Between clinic sessions |
These are planning cues, not fixed calling hours. We confirm suitable callbacks with each organisation and call within applicable rules.
Use cases
What we book
Meeting criteria and routing are agreed before launch. Your team runs the sales or product conversation, with written notes on the buyer, need and timing.
- Supplier introductions with hospital procurement
- Meetings with clinical champions and department leads
- Evaluation planning meetings run by your reps
- In-service session bookings where the provider agrees
The first month
What the first month actually looks like
What happens
Foundation
Week 1. Target accounts and exclusions agreed for medical device and medtech sellers. Buyer mapping across procurement managers, theatre managers and clinical leads. Talk track, meeting criteria and routing built around supplier approval, evaluation ownership and equipment review timing
You get
Focus: Buyer fit and an approved meeting definition
What happens
Launch and learn
Week 2. First calls at the 2-week mark, then follow up. Initial responses and callbacks logged around tender stages, theatre schedules and equipment reviews. First review of list quality, opener and buyer routing
You get
Focus: Qualified conversations with relevant buyers
What happens
Tighten the offer
Week 3. Role-specific messaging refined for procurement managers, theatre managers and clinical leads. Follow-up aligned to tender stages, theatre schedules and equipment reviews. Best-fit accounts prioritised from actual call feedback
You get
Focus: Meetings booked against the agreed criteria
What happens
Stabilise and compound
Week 4. Weekly reporting and handover rhythm established. Segment feedback reviewed for medical device and medtech sellers. Next month targeting and messaging plan agreed with your sales team
You get
Focus: Meeting quality and next actions
Cadence
What you get every week
Calling
- Phone first calls to procurement managers, theatre managers and clinical leads
- Live qualification around supplier approval, evaluation ownership and equipment review timing
- Callback preferences and objections logged
Follow Up
- Email follow-up after calls where appropriate
- LinkedIn support where relevant to the buyer
- Sequencing aligned to tender stages, theatre schedules and equipment reviews
Reporting
- Written weekly activity and meeting summary
- Call notes on buyer needs, timing and decision ownership
- Clear handover and next actions for your sales team
Optimisation
- Targeting reviewed by buyer role and account fit
- Sharper messaging around supplier approval, evaluation ownership and equipment review timing
- Follow-up refined from actual objections and callbacks
Performance
Realistic benchmarks
Dials placed, Nov 2024 to Apr 2026
Meetings per 100 dials, onshore vs offshore
To first calls
Qualified meetings a month typical, range 6 to 20
Indicative ranges, not guarantees. Outcomes vary by market, offer, and target audience.
FAQ
Questions & answers
Common questions about outbound for medical devices.
Still have questions?
Book a 30-minute callWe establish the procurement route and tender stage before seeking a meeting. Calling supports buyer mapping and appropriate introductions, not bypassing tender requirements or promising access during a restricted process.
We can build separate public and private hospital segments around the buyer roles you specify. Procurement rules, switchboards and meeting purposes are handled separately for each segment.
We can ask the relevant contact whether an evaluation planning meeting or in-service session is appropriate. Your team supplies the qualified reps and runs the session; our callers make no clinical claims.
We ask the hospital or department for the right contact and a suitable callback outside theatre lists. Notes on availability and routing help the next call reach the manager without repeatedly interrupting staff.
Regional hospitals can be included in the agreed target list. We check your reps can service the location before offering a meeting and work around the hospital's callback preferences.
Related and useful reading
Get started
Ready to build pipeline?
Book a 30-minute call and we will map your ICP and the fastest path to meetings.
Starting at $7,000 a month. Exact fee quoted after a 30-minute call.