Case study
Studio Mass, case study
Phone first outbound that helped Studio Mass book consistent enterprise meetings with CMOs and Marketing Directors responsible for rebrand decisions.
The client
Who we worked with
Studio Mass is a senior design team that supports enterprise organisations with rebranding, digital product design, and strategic design initiatives.
The challenge
What made this difficult
Studio Mass needed a consistent flow of enterprise conversations with decision makers responsible for brand and marketing, without relying on referrals or inbound alone. The target buyer was senior and time poor, so the outreach needed to be direct, relevant, and credibility led.
Senior buyers hard to reach
Referrals too inconsistent
Needed credibility led outreach
The approach
How we executed
Targeting
Defined ICP around Tier 1 and Tier 2 enterprises with active or upcoming rebrand drivers.
Messaging
Crafted talk tracks focused on rebrand ROI and the triggers that lead to a rebrand decision.
Execution
Consistent calling with fast follow up and qualified meetings before booking.
Optimisation
Weekly refinement of scripts, targeting, and follow up to compound results.
Results
What this campaign delivered
Contract length
6 months
Meetings booked
2 per week
Show rate
85%
ROI
900% plus
Consistent weekly meetings with CMOs and Marketing Directors at 85% show rate and 900% plus ROI.
Methodology
Why it worked
Direct phone access to senior marketing leaders
Credibility led messaging, not feature pitching
Weekly optimisation compounded meeting quality
Fit check
This approach is best suited for
Design or creative agencies targeting enterprise rebrand work
Teams selling high value services to CMOs and marketing leaders
Businesses where referrals alone cannot sustain pipeline
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