United States
APAC outbound and lead generation for US companies
Asia Pacific is the obvious next region for a US B2B company, and Australia is the obvious first market. Nousu is your APAC outbound team, a 100% Australian, phone first SDR agency that runs your outbound across the region in local hours so you do not have to build a sales floor on the other side of the world.
Book a CallMarket Summary
Buyer Density
High across ANZ, Singapore and wider APAC English speaking enterprise buying
Good Fit Sectors
SaaS, Fintech, AI, Enterprise Tech
Channel Fit
Phone first, supported by personalised email and LinkedIn
Delivery Model
Sydney based team calling APAC in local hours, while your US team sleeps
English speaking, high SaaS adoption, sophisticated buyers who reject US style hype and hard closing
Market Context
Why US companies cannot run APAC from home
Two hard blockers stop US teams cold. The time zone: US to eastern Australia is roughly 14 to 18 hours apart. Live calling from US hours means reaching Australian buyers in the middle of their night, or not at all.
The sales culture: Australian and regional buyers reject the hype, the hard close and the manufactured urgency that work in parts of the US market. They want plain talk, a local voice, and a consultative approach. An offshore US team gets screened out.
The fix is a local team calling in local hours, in the local idiom. Building that yourself across APAC is slow and expensive. We provide it as a service.
Who We Work With
How we cover your APAC outreach
A complete, phone first outbound motion on your behalf, anchored in Australia and extending across the region.
Australia and New Zealand: a 100% Australian team calling Sydney, Melbourne, Brisbane, Perth, Adelaide and New Zealand in local business hours, every day, while your US team sleeps. Singapore and the wider region: English language B2B outbound into Singapore and across APAC's English speaking enterprise buying.
Multi channel by default: phone first, supported by personalised email and LinkedIn. A regional outbound engine in the right time zone, without the regional payroll.
Operating Model
What we actually do for you
ICP and targeting across each APAC market, with the lists built for you. B2B cold calling, the core of the motion and the fastest path to trust here. Outsourced SDR, your sales development function end to end. Qualified meetings booked to your calendar, timed so your AEs can take them, not activity reports. Weekly optimisation, tuning the campaign as we learn the market.
Planning your Australian expansion? Our full guide on how to expand successfully into Australia for US companies covers the smart way to enter ANZ: why hiring local headcount across the time zone gap before you have proof is the riskiest move, what you need to prove first, and how to test the market and build top of funnel before you overhire.
Why Nousu
Why a local APAC team beats your US reps here
Time zone solved: we call in APAC hours so coverage is full, not a two hour overlap window. Trust: a local team is taken seriously where an offshore US team is not. Tone: no hard close, no hype. The consultative approach the market rewards. Speed: pipeline in weeks, not after a transcontinental hiring and ramp effort.
100% Australian, in house team. No offshore outsourcing. The callers are our employees. Phone first: we lead with the phone because it works, not with email because it is easy. Transparent: weekly reporting, call recordings, optimisation. You see everything.
If you are a US company ready to win in Asia Pacific without the time zone and culture tax, book a call. We will map your ICP, build the regional list, and start booking qualified meetings in local hours.
Book a Call