China
APAC outbound and lead generation for Chinese companies
You have built a strong business in China. Nousu is your APAC outbound team, a 100% Australian, phone first SDR agency that runs your entire outbound motion across the Asia Pacific region so you do not have to hire and manage a sales floor in a market and time zone you do not yet know.
Book a CallMarket Summary
Buyer Density
High across ANZ, Singapore and wider APAC English speaking enterprise buying
Good Fit Sectors
SaaS, Fintech, AI, EV, Enterprise Tech
Channel Fit
Phone first, supported by personalised email and LinkedIn
Delivery Model
Sydney based team calling APAC in local business hours
Markets where Western and regional buyers expect a different kind of selling than the one that won at home
Market Context
Why Chinese companies struggle to crack APAC alone
The playbook that wins in China rarely transfers. Across Australia, New Zealand and Singapore, B2B buyers are slower to trust, expect to speak to a real person, and react badly to high volume, price led, digital only outreach. Running that outreach remotely from China, in the wrong language and tone, in a hard time zone, almost never produces pipeline.
The companies that succeed put a credible, local sounding team in front of regional buyers, calling in local hours, speaking the local business idiom. That is expensive and slow to build yourself. It is exactly what we provide as a service.
Who We Work With
How we cover your APAC outreach
We run a complete, phone first outbound motion on your behalf, anchored in Australia and extending across the region.
Australia and New Zealand: our home turf. A 100% Australian team calling Sydney, Melbourne, Brisbane, Perth, Adelaide and New Zealand in local business hours. Singapore and the wider region: English language B2B outbound into Singapore and across APAC's English speaking business functions, where most regional enterprise buying happens in English regardless of market.
Multi channel by default: phone first, supported by personalised email and LinkedIn, so every account gets multiple coordinated touches. What you get is a regional outbound engine without the regional payroll.
Operating Model
What we actually do for you
ICP and targeting: we define your ideal customer across each APAC market and build the prospect lists. B2B cold calling: the core of the motion, because the phone is how trust is built in this region. Outsourced SDR: we are your sales development function, end to end. Qualified meetings booked to your calendar, not activity reports. Weekly optimisation: we review performance every week and tune the campaign as we learn the market.
Planning your Australian expansion? Our full guide on how to expand successfully into Australia for Chinese tech companies covers the smart way to enter ANZ: why hiring a local team first is the riskiest move, what you need to prove before you commit headcount, and how to test the market and build top of funnel before you overhire.
Why Nousu
Why Nousu
100% Australian, in house team. No offshore outsourcing. The people calling your prospects are the people we employ. Phone first: most agencies lead with email because it is easy. We lead with the phone because it works. Transparent: weekly reporting, call recordings and optimisation. You see everything. Proven with global tech: ByteDance is one of the companies we run outbound for.
Trust: regional buyers take a local team seriously and treat offshore cold outreach with suspicion. Time zone: we call in APAC business hours, every day, while your team sleeps. Language and tone: we speak the local business idiom, not translated copy. Speed: you get pipeline in weeks, not after a six month hiring and ramp cycle.
If you are a Chinese company ready to win in Asia Pacific, book a call. We will map your ICP, build the regional list, and start booking qualified meetings with APAC decision makers.
Book a Call