Script library: by industry
For digital, creative, performance and SEO agencies calling marketing managers, ecommerce leads and owners. Every line is ready to use: replace each {{placeholder}}, read it aloud a few times, then make it sound like you.
Quick answer
Marketing managers are pitched by agencies constantly, often by email and often badly. A phone call stands out, but only if it shows you've looked at their marketing. 'We help businesses grow' gets you nothing; 'your paid search ads aren't showing on your own brand name' gets a conversation.
Spend three minutes on research: their ads, their search results for a core product, their social activity and their website speed. Choose one observation that is true, specific and fixable. Never mock their work.
Six parts, in the order buyers expect them. The note under each part explains why it is written that way.
Hi {{first_name}}, it's {{your_name}} from {{your_company}}. We're a {{agency_type}} agency.
It's a cold call, but I've actually looked at your {{channel}}, so I'll make it worth your time. Have you got a minute?
Why it works: Promising something specific earns the minute. Then you have to deliver it straight away.
I noticed {{observation}}. It's a quick fix, and on most accounts we see it {{likely_impact}}.
I wasn't sure if you were already on to it, so I thought I'd ask.
Why it works: One true, specific observation. Phrase it as something they may already know, which avoids sounding critical.
Who runs {{channel}} for you at the moment, in-house or an agency?
What's the main number you're judged on this year?
How's {{channel}} tracking against that?
If you brought in help, would it be you deciding, or the managing director as well?
Why it works: The number they're judged on tells you what the meeting should be about. Don't assume it's traffic.
That's useful. For a {{similar_company}}, we focused on {{metric}} and the result was {{result}}.
We're not right for everyone. We work best with businesses that {{fit_condition}}.
Why it works: Tie the result to the number they just told you. The fit line keeps you honest and specific.
How about this: I'll put together a short audit of your {{channel}}, three or four things we'd change, and walk you through it in 20 minutes. If none of it is useful, no harm done.
Would {{day_time_1}} or {{day_time_2}} work?
Why it works: A free audit is the classic agency offer because it works, as long as it's specific and short. Book the walkthrough on this call.
Great. I'll book {{agreed_time}}. Could you give us view access to {{platform}}, or should I work from what's public?
Anyone else who should see it, such as the managing director?
Why it works: Access makes the audit better. The decision maker on the walkthrough shortens the sale.
Swap one of these in for the opener above when the situation fits.
Hi {{first_name}}, {{your_name}} from {{your_company}}. I was looking at {{product_category}} searches and noticed {{competitor_type}} are showing up ahead of you on {{search_term}}. Is that something you're focused on, or not a priority?
When to use it: Use when you've seen a clear, factual gap in search, marketplaces or ads. Don't name a competitor brand.
Hi {{first_name}}, it's {{your_name}} at {{your_company}}. I saw you're hiring a {{marketing_role}}. While that seat's empty, {{channel}} usually slows down. Would short-term help be useful until the role is filled?
When to use it: Use when a marketing role is advertised or a marketing lead has just left.
For when reception or an assistant answers. Be honest about who you are and ask for help.
More gatekeeper scriptsHi, it's {{your_name}} from {{your_company}}. I'm calling about your {{channel}}. Who looks after marketing there? Is it {{first_name}}, or the owner?
Acknowledge, ask one question, then offer a smaller step or let them go.
All objection responsesMost businesses your size do. Are they covering {{channel}} as well as everything else? We sometimes come in on one channel alongside an existing agency.
Why: Single-channel work alongside an incumbent is a realistic first win.
That's more common than it should be. What went wrong last time? I'd rather know now, so I can tell you honestly whether we'd be any different.
Why: Bad agency experiences are the real objection for many owners. Let them talk about it.
That's great, you'll know the numbers well. Would a second set of eyes on {{channel}} be useful, even if you keep running it yourselves?
Why: In-house teams still value an outside audit and sometimes buy project work.
Fair enough. The audit is free either way, and some of what's in it you'll be able to fix yourselves. Would that still be worth 20 minutes?
Why: Giving value regardless of budget builds the relationship for when budget appears.
Happy to. Which matters more to you, {{metric_a}} or {{metric_b}}? I'll pick the two that match, rather than sending everything.
Why: Narrowing the request makes the follow-up relevant and tells you what they care about.
Under 30 seconds. Skip voicemail on the first attempt and pair it with an email the same day.
12 more voicemail scriptsHi {{first_name}}, it's {{your_name}} from {{your_company}}, a {{agency_type}} agency. I noticed {{observation}} on your {{channel}} and thought you'd want to know. I'll email you the detail. My number is {{phone}}, and I'll try again on {{day_time_1}}.
Send it the same day as the call or voicemail. It identifies you and includes a working unsubscribe.
Subject: Your {{channel}}
Nousu has not published a marketing agency benchmark row. Use the all-dials averages as a reference point.
Australian cold calling statistics| Measure | Published figure or what to track |
|---|---|
| Dials that reach a live person | 14% |
| Dials that become a conversation with a decision maker | 6% |
| Decision-maker conversations that book a meeting | 22% |
| Meetings per 100 dials | 1.3 meetings per 100 dials, against 0.3 for offshore teams |
These are Nousu's all-dials averages from 218,000+ dials into Australian businesses, November 2024 to April 2026. Nousu has not published a separate figure for this segment, so treat them as a reference point, not a target.
To see how many dials your own meeting target needs, use the meetings per dial calculator.
General information only, not legal advice.
Australian cold calling lawsThis script is a starting point. The free cold call script generator builds a version around your offer, buyer and market, with your own objection responses, voicemails and follow-up emails. It runs in your browser and nothing you type is stored or sent.
FAQ
Practical answers from the team that makes the calls.
Book a 30-minute call. We'll map your market and buyers and show you what a phone-first campaign would book.
Starting at $7,000 a month. Exact fee quoted after a 30-minute call.
