Script library: by industry
For 3PLs, carriers, couriers and freight forwarders calling supply chain, warehouse and operations managers. Every line is ready to use: replace each {{placeholder}}, read it aloud a few times, then make it sound like you.
Quick answer
Logistics managers are busy at specific times of day: early morning when the trucks go, and late afternoon when cut-off times hit. Call outside those windows, and Nousu's data says late morning is the best time to reach anyone.
Shippers move freight gradually. A manager with an incumbent carrier will rarely hand over everything, but they will often test one lane, one site or one overflow requirement. The script is built to find that first piece.
Six parts, in the order buyers expect them. The note under each part explains why it is written that way.
Hi {{first_name}}, it's {{your_name}} from {{your_company}}. We do {{service_type}} for {{industry}} shippers out of {{location}}.
This is a cold call. I'll be quick, and I won't call during your dispatch window again. Have you got two minutes?
Why it works: Showing you know when dispatch runs signals you understand the job. Name the service and the location so they can place you instantly.
I'm calling because a lot of {{industry}} shippers are telling us {{common_problem}}, especially on {{lane_or_region}}.
I wanted to see whether that's the same for you or whether you've got it sorted.
Why it works: A specific lane or region turns a general freight pitch into a question about their network.
Who's moving most of your freight at the moment?
Where does it go wrong most often: capacity, cost, damages or delivery times?
Are there any lanes or sites where you're not happy with the current service?
When do your carrier rates or contracts next get reviewed?
Why it works: The lane where they're unhappy is your first deal. The review date is your next call if today is a no.
That's exactly the kind of thing we handle. For a {{similar_company}}, we took over {{lane_or_region}} and the change was {{result}}.
We'd be happy to start with one lane so you can see it before moving anything else.
Why it works: Offering a single lane reduces risk and is the most common way new logistics relationships begin.
Would it be worth 20 minutes to go through your volumes on {{lane_or_region}}? We'll come back with a straight quote, and you can compare it with what you pay now.
{{day_time_1}} or {{day_time_2}}, outside your dispatch times?
Why it works: A quote on their own volumes is concrete. Offering times outside dispatch shows you listened.
Great. I'll book {{agreed_time}}. Could you have rough weekly volumes and pallet or carton counts handy?
And is it just you, or should someone from the warehouse or finance join?
Why it works: Rough volumes make the quote real. Finance often signs off carrier changes, so ask now.
Swap one of these in for the opener above when the situation fits.
Hi {{first_name}}, {{your_name}} from {{your_company}}. I'm calling shippers ahead of {{peak_period}}, because that's when capacity gets tight and rates move. Have you locked in capacity for it yet?
When to use it: Use eight to twelve weeks before a known peak for their industry.
Hi {{first_name}}, it's {{your_name}} at {{your_company}}. I saw {{prospect_company}} has {{trigger}}. When shippers open a new site or region, the freight setup is often the last thing to catch up. How are you moving stock into it?
When to use it: Use after a new warehouse, store, region or distribution contract is announced.
For when reception or an assistant answers. Be honest about who you are and ask for help.
More gatekeeper scriptsHi, it's {{your_name}} from {{your_company}}. I'm calling about how your freight into {{lane_or_region}} is handled. Is that the logistics manager, or does it sit with operations?
Acknowledge, ask one question, then offer a smaller step or let them go.
All objection responsesThat's normal. Most shippers have a main carrier. Is there any overflow or a lane they don't cover well? We're often the second carrier before we're anything more.
Why: Becoming the overflow or secondary carrier is a real first sale in logistics.
Understood, they always matter. When you compare, do you include damages, failed deliveries and rebooking time? If not, we can show you the whole cost on one lane.
Why: Widening price to total cost is how service-led carriers compete without discounting.
I can, but our rates depend on your volumes and lanes, so a generic card won't be accurate. If you tell me your top lane and rough weekly volume, I'll send a real quote.
Why: Rate card requests are interest. Qualifying on lane and volume makes the quote meaningful.
That happens when everything moves at once. That's why we'd start with one lane and run it alongside your current setup. If it doesn't work, nothing else changes.
Why: Past switching pain is common. A parallel, single-lane trial addresses it directly.
Will do. When does it settle for you? I'll book that week, and in the meantime I'll leave you alone.
Why: Respecting peak earns the callback. Lock in the date rather than 'after peak'.
Under 30 seconds. Skip voicemail on the first attempt and pair it with an email the same day.
12 more voicemail scriptsHi {{first_name}}, it's {{your_name}} from {{your_company}}. We do {{service_type}} for {{industry}} shippers out of {{location}}. I'm calling about your freight on {{lane_or_region}}. I'll try you again on {{day_time_1}}, outside dispatch hours. My number is {{phone}}.
Send it the same day as the call or voicemail. It identifies you and includes a working unsubscribe.
Subject: Freight on {{lane_or_region}}
Nousu publishes a logistics row in its Australian cold calling statistics.
Australian cold calling statistics| Measure | Published figure or what to track |
|---|---|
| Connect rate (logistics) | 17% |
| Decision-maker conversation rate (logistics) | 8% |
| Meetings per 100 dials (logistics) | 1.1 |
| Meeting to opportunity (logistics) | 46% |
Nousu's industry figures count only dials where we held a verified direct number for a named contact, which is why they sit above the 14% connect and 6% decision-maker averages across all dials.
To see how many dials your own meeting target needs, use the meetings per dial calculator.
General information only, not legal advice.
Australian cold calling lawsThis script is a starting point. The free cold call script generator builds a version around your offer, buyer and market, with your own objection responses, voicemails and follow-up emails. It runs in your browser and nothing you type is stored or sent.
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