Script library: by scenario
For calls driven by a new role, funding, hiring, expansion or another public change, with an opener for each. Every line is ready to use: replace each {{placeholder}}, read it aloud a few times, then make it sound like you.
Quick answer
Triggers turn a cold call into a timely one. A new leader is reviewing what they've inherited; a funded company has money and a growth target; a company hiring ten salespeople needs them productive quickly. Each creates a predictable set of problems, and if your product solves one, the trigger is your reason to call.
The script has one rule: the trigger must be real and recent, and the link between the trigger and the problem must be plausible. 'I saw you raised money, want to buy software?' is not a trigger call. 'Teams that raise a round usually double the sales team, and onboarding becomes the bottleneck' is.
Six parts, in the order buyers expect them. The note under each part explains why it is written that way.
Hi {{first_name}}, it's {{your_name}} from {{your_company}}. I saw {{trigger}}, congratulations.
I'm calling because of that, actually. Have you got 30 seconds?
Why it works: Congratulate genuinely, then admit the trigger is the reason for the call. It's honest and it's interesting.
When {{company_type}} go through {{trigger_type}}, {{predictable_problem}} usually becomes a problem within a few months.
I wanted to see whether that's on your radar, or whether you're ahead of it.
Why it works: Trigger, then predictable consequence. The 'or you're ahead of it' gives them a dignified way out.
What's the main focus for the next six months after {{trigger_type}}?
How are you planning to handle {{predictable_problem}}?
What's already in place, and what will need to change?
Who's leading that?
Why it works: After a trigger, plans are often being made right now. The last question finds the owner if it isn't your contact.
That's the stage where we usually come in. {{similar_company}} went through {{trigger_type}} last year, and the result was {{result}}.
Why it works: A peer who went through the same trigger is the most relevant proof you can give.
Would it be worth 20 minutes before your plans are locked in? I can do {{day_time_1}} or {{day_time_2}}.
Why it works: Urgency comes from the trigger, not from pressure. 'Before your plans are locked in' is true and useful.
Great. I'll send an invite with a short note on what we saw at {{similar_company}}.
Anyone else leading this I should include?
Why it works: Trigger-driven projects often have a new owner. Include them.
Swap one of these in for the opener above when the situation fits.
Hi {{first_name}}, {{your_name}} from {{your_company}}. Congratulations on the new role at {{prospect_company}}. Most people in the first 90 days are working out what to keep and what to change. I'm calling to see if {{topic}} is on that list.
When to use it: Use within the first three months of a new leader starting. Wait at least two weeks so they've settled in.
Hi {{first_name}}, it's {{your_name}} at {{your_company}}. I noticed you've got {{role_count}} {{hiring_role}} roles advertised. When teams grow that fast, {{predictable_problem}} is usually what gives first. How are you planning for it?
When to use it: Use when job ads show a team growing quickly.
For when reception or an assistant answers. Be honest about who you are and ask for help.
More gatekeeper scriptsHi, it's {{your_name}} from {{your_company}}. I'm calling about {{trigger}}, and I'm trying to reach whoever's leading {{topic}} as part of it. Is that {{first_name}}?
Acknowledge, ask one question, then offer a smaller step or let them go.
All objection responsesIt was {{trigger_source}}. I research the companies I call so I'm not wasting anyone's time. Is it something you're focused on?
Why: Name the public source plainly. It shows preparation, not surveillance.
Great, that's ahead of most. Out of interest, what's the plan? I'm always curious how teams handle it.
Why: Curiosity sometimes reveals the plan isn't as complete as claimed.
That's fair. When do you expect it to come up? I'll check in then, rather than bother you now.
Why: Capture timing. Triggers create a window, and you've just learned when it opens.
I can imagine. I'll be quick and specific: {{predictable_problem}}. If it's not relevant, tell me and I'll go.
Why: Acknowledge the noise and earn attention with specificity.
Of course. Would it help if I called back in a month, once you've had a chance to look around?
Why: New leaders need time. A scheduled callback after 30 days often lands well.
One opener for each common trigger. The reason and discovery sections above apply to all of them.
Within four to eight weeks of an announced raise
Hi {{first_name}}, {{your_name}} from {{your_company}}. Congratulations on the raise. Most teams use a round to grow {{function}} quickly, and {{predictable_problem}} is usually the first thing to slow it down. Is that part of the plan?
After a new site, region or market
Hi {{first_name}}, it's {{your_name}} at {{your_company}}. I saw you've opened in {{new_location}}. When businesses add a site, {{predictable_problem}} tends to follow. How's it going so far?
After a deal is announced
Hi {{first_name}}, {{your_name}} from {{your_company}}. I saw the news about {{acquired_company}}. Bringing two teams together usually means deciding which {{system_or_process}} to keep. Has that come up yet?
Under 30 seconds. Skip voicemail on the first attempt and pair it with an email the same day.
12 more voicemail scriptsHi {{first_name}}, it's {{your_name}} from {{your_company}}. I saw {{trigger}}, congratulations. When {{company_type}} go through that, {{predictable_problem}} usually comes up, and I wanted to ask how you're planning for it. I'll email you. My number is {{phone}}.
Send it the same day as the call or voicemail. It identifies you and includes a working unsubscribe.
Subject: After {{trigger_type}}
Nousu has not published trigger-specific conversion figures. Compare trigger-led calls with your untriggered calls on the same list using the all-dials averages as a reference.
Australian cold calling statistics| Measure | Published figure or what to track |
|---|---|
| Dials that reach a live person | 14% |
| Dials that become a conversation with a decision maker | 6% |
| Decision-maker conversations that book a meeting | 22% |
| Meetings per 100 dials | 1.3 meetings per 100 dials, against 0.3 for offshore teams |
These are Nousu's all-dials averages from 218,000+ dials into Australian businesses, November 2024 to April 2026. Nousu has not published a separate figure for this segment, so treat them as a reference point, not a target.
To see how many dials your own meeting target needs, use the meetings per dial calculator.
General information only, not legal advice.
Australian cold calling lawsThis script is a starting point. The free cold call script generator builds a version around your offer, buyer and market, with your own objection responses, voicemails and follow-up emails. It runs in your browser and nothing you type is stored or sent.
FAQ
Practical answers from the team that makes the calls.
Book a 30-minute call. We'll map your market and buyers and show you what a phone-first campaign would book.
Starting at $7,000 a month. Exact fee quoted after a 30-minute call.
