Script library: by scenario
A standardised telemarketing script for calling many businesses, qualifying them the same way and logging consistent outcomes. Every line is ready to use: replace each {{placeholder}}, read it aloud a few times, then make it sound like you.
Quick answer
Telemarketing and cold calling overlap, but a telemarketing script has a different job. It must work for a caller on their fortieth dial of the day as well as their first, and it must produce data the campaign manager can trust: every call ends in one of a small set of outcomes, and every qualifying question is asked the same way.
Keep the language natural, but keep the order fixed. The qualifying questions should map directly to the fields in your CRM so notes are consistent. Agree the outcome codes before calling starts.
Six parts, in the order buyers expect them. The note under each part explains why it is written that way.
Hi, is that {{first_name}}? It's {{your_name}} calling from {{your_company}} on behalf of {{client_company}}.
I'm calling {{industry}} businesses in {{location}} about {{campaign_topic}}. Have you got two minutes?
Why it works: When you call on behalf of another business, say so. The ACMA standard requires the caller to identify themselves, their employer and who the call is for, and to state the purpose.
{{client_company}} {{client_offer}}, and we're checking which businesses it's relevant to before anyone sends you anything.
Why it works: One sentence. Positioning the call as checking relevance is honest and makes the questions feel natural.
Q1. Are you the right person for {{campaign_topic}}, or is that someone else? [Decision maker: yes / no / name]
Q2. How do you handle {{campaign_topic}} at the moment? [Current solution]
Q3. Is changing it something you'd consider in the next {{timeframe}}? [Timing: now / 3 to 6 months / later / no]
Q4. Roughly how many {{volume_unit}} do you have? [Size band]
Why it works: Fixed order, fixed wording, with the CRM field in brackets. This is what makes telemarketing results comparable across callers.
Thanks, that's useful. Based on that, it sounds like {{client_company}} could help with {{result}}.
Why it works: Keep value to one line in telemarketing. The caller's job is to qualify and book, not to sell the client's product in depth.
Would you be open to a 20-minute call with {{client_contact_role}} from {{client_company}} to go through it? I can book it now.
They have {{day_time_1}} or {{day_time_2}} free.
Why it works: Have the client's calendar open. Booking live is far stronger than promising a callback from the client.
Great, I'll send the invite to {{email}} from {{your_company}}, with {{client_contact_name}} on it.
Outcome codes: Meeting booked / Callback booked / Send information / Not interested / Wrong person, referred to {{name}} / Do not call.
Why it works: Every call ends in one code. 'Do not call' is actioned immediately across the whole campaign.
Swap one of these in for the opener above when the situation fits.
Hi, it's {{your_name}} from {{your_company}}, calling on behalf of {{client_company}}. I'm just checking we have the right contact for {{campaign_topic}} at {{prospect_company}}. Is that still you?
When to use it: Use for list verification or as a softer first touch before a qualification call.
Hi {{first_name}}, {{your_name}} from {{your_company}} on behalf of {{client_company}}. I'm calling a small group of {{role}}s in {{location}} about {{event_name}} on {{event_date}}. Can I tell you what it is in 20 seconds?
When to use it: Use for event registration campaigns. Pair with the event follow-up call script afterwards.
For when reception or an assistant answers. Be honest about who you are and ask for help.
More gatekeeper scriptsHi, it's {{your_name}} from {{your_company}}, calling on behalf of {{client_company}}. I'm trying to reach whoever looks after {{campaign_topic}}. Could you tell me who that is?
Acknowledge, ask one question, then offer a smaller step or let them go.
All objection responsesSorry, I should be clearer. I'm {{your_name}} from {{your_company}}. We're calling on behalf of {{client_company}}, who {{client_offer}}. You can reach us on {{phone}} if you'd like to check.
Why: Repeat the identification clearly and offer a contact number. Confusion about who is calling erodes trust fast.
It is, in the sense that {{client_company}} sells {{client_offer}}. Right now I'm just checking whether it's relevant to you. If it isn't, I'll note that and you won't hear from us about it again.
Why: Honesty keeps the call going more often than evasion, and it is the only acceptable answer.
No problem. Just so I note it properly, is that because you've already got {{campaign_topic}} covered, or it's not relevant at all?
Why: Capturing the reason improves the data for the whole campaign and occasionally reopens the conversation.
Of course. I'll remove you now and make sure nobody from our team calls you about this again. Sorry for the interruption.
Why: Do it immediately, without argument, and log it. It is a legal and reputational requirement.
Sure. Is {{day_time_1}} better, or would {{day_time_2}} suit? I'll put it in the diary now.
Why: Book a specific time. 'Later' with no time becomes a lost record.
Under 30 seconds. Skip voicemail on the first attempt and pair it with an email the same day.
12 more voicemail scriptsHi {{first_name}}, it's {{your_name}} from {{your_company}}, calling on behalf of {{client_company}} about {{campaign_topic}}. I'll try you again on {{day_time_1}}. If you'd like to call back, it's {{phone}}. Thanks.
Send it the same day as the call or voicemail. It identifies you and includes a working unsubscribe.
Subject: {{campaign_topic}}: {{client_company}}
Nousu's published all-dials benchmarks are a sensible reference for a well-run B2B telemarketing campaign.
Australian cold calling statistics| Measure | Published figure or what to track |
|---|---|
| Dials that reach a live person | 14% |
| Dials that become a conversation with a decision maker | 6% |
| Decision-maker conversations that book a meeting | 22% |
| Meetings per 100 dials | 1.3 meetings per 100 dials, against 0.3 for offshore teams |
Nousu's all-dials averages from 218,000+ dials into Australian businesses, November 2024 to April 2026. Report connects, conversations, meetings per 100 dials and show rate weekly.
To see how many dials your own meeting target needs, use the meetings per dial calculator.
General information only, not legal advice.
Australian cold calling lawsThis script is a starting point. The free cold call script generator builds a version around your offer, buyer and market, with your own objection responses, voicemails and follow-up emails. It runs in your browser and nothing you type is stored or sent.
FAQ
Practical answers from the team that makes the calls.
Book a 30-minute call. We'll map your market and buyers and show you what a phone-first campaign would book.
Starting at $7,000 a month. Exact fee quoted after a 30-minute call.
