Before diving into numbers, understand what outsourced SDR includes versus what you are building. You are paying for pipeline generation: qualified conversations that your closers convert.
TLDR: Australian Outsourced SDR Pricing Overview
Outsourced SDR services in Australia typically cost $6,000 to $15,000 per month on retainer, with per-meeting fees ranging from $300 to $600. Setup fees run $1,000 to $3,000. Expect 8 to 15 qualified meetings monthly from a full-time equivalent SDR engagement. This guide breaks down every pricing model and helps you calculate expected ROI.
What You Are Actually Paying For
Included in most outsourced SDR engagements:
- Dedicated calling hours from trained SDRs
- Script development and iteration
- List building and data provision (sometimes at extra cost)
- Call recording and reporting
- Meeting scheduling with your calendar
- Weekly or fortnightly optimisation reviews
Not typically included:
- Marketing qualified leads (MQLs)
- Closed deals (that is your job)
- CRM setup or management
- Marketing automation
- Content creation
The Three Main Pricing Models
1. Monthly Retainer Model
The most common structure for serious SDR engagements. Fixed monthly fee for a defined scope of work.
| Scope | Monthly Cost | What You Get |
|---|---|---|
| Entry (5-10 hrs/week) | $4,000 to $6,000 | 20-40 hours calling, 3-6 meetings |
| Standard (15-20 hrs/week) | $8,000 to $12,000 | 60-80 hours calling, 8-12 meetings |
| Full-time equivalent | $12,000 to $18,000 | 120+ hours calling, 12-20 meetings |
Best for: Companies wanting consistent pipeline generation with room to optimise over time.
2. Per-Meeting or Per-Appointment Model
Pay only for results delivered. Fee charged for each qualified meeting booked.
| Meeting Type | Per-Meeting Fee |
|---|---|
| Basic appointment | $200 to $350 |
| Qualified meeting | $400 to $600 |
| Executive-level meeting | $500 to $800 |
| Enterprise meeting | $600 to $1,000 |
Best for: Testing an agency before larger commitment, or campaigns with very clear ICP definitions.
3. Hybrid Model (Retainer + Performance Bonus)
Combines baseline commitment with upside for results.
| Component | Range |
|---|---|
| Base retainer | $4,000 to $8,000/month |
| Performance bonus per meeting | $100 to $250 |
| Minimum commitment | 3 to 6 months |
Best for: Companies wanting accountability without pure pay-per-lead risk.
Hidden Costs to Watch For
Setup Fees
| Provider Type | Setup Fee Range |
|---|---|
| Budget agencies | $500 to $1,000 |
| Mid-market agencies | $1,000 to $3,000 |
| Enterprise-focused | $3,000 to $5,000 |
Data and List Costs
| Data Approach | Cost Impact |
|---|---|
| Client provides data | $0 additional |
| Agency builds lists (included) | +10 to 15% on retainer |
| Third-party data pass-through | $500 to $2,000/month |
What Determines Price Variation?
Channel Mix
| Approach | Relative Cost |
|---|---|
| Phone only | Base |
| Phone + email | +10 to 20% |
| Phone + email + LinkedIn | +25 to 40% |
| Full multi-channel | +50%+ |
Team Location
- 100% Australian team: Premium pricing
- Hybrid (AU management, offshore execution): 20 to 40% lower
- Fully offshore: 50 to 70% lower
Quality correlates with team location for most B2B Australian markets.
Calculating Your Expected ROI
Step 1: Know Your Numbers
Before engaging, you need: average deal size, close rate from qualified meeting to deal, customer lifetime value (LTV), and current cost to acquire a customer (CAC).
Step 2: Model Meeting Output
| Investment Level | Expected Meetings/Month |
|---|---|
| $6,000/month | 5 to 8 |
| $10,000/month | 10 to 15 |
| $15,000/month | 15 to 25 |
Step 3: Calculate Pipeline Value
Example calculation:
- Investment: $10,000/month
- Meetings booked: 12 per month
- Close rate: 20% (1 in 5 meetings becomes a customer)
- Average deal value: $30,000 annual contract
- Monthly output: 2.4 new customers
- Revenue generated: $72,000
- ROI: 620%
Nousu Collective Pricing
At Nousu, we offer transparent pricing designed for B2B technology companies:
Starter Package: $6,000/month - 10 hours dedicated calling per week - Phone-first methodology - Weekly optimisation and reporting
Custom Engagements: - 5 hours/week: $150/hour - 10+ hours/week: $100/hour - Multi-channel add-ons available
Setup Fee: $1,000 (includes ICP definition, script development, initial list building)
What Makes Us Different: - 100% Australian team (no offshore execution) - Phone-first methodology with weekly iteration - Transparent reporting on every call and outcome - Deep experience in SaaS, fintech, and B2B technology
Book a Call to discuss your specific requirements.
Red Flags in SDR Pricing
Watch for:
- Unusually low pricing: If it is 50% cheaper than competitors, ask why.
- Guaranteed meeting numbers: No agency can guarantee specific outcomes.
- No setup fee: Either they are cutting corners on onboarding or hiding costs elsewhere.
- Per-meeting only with no minimum: Signals they are not investing in your success.
- Long contracts with no performance clauses: You should be able to exit if they do not deliver.
Related Resources
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