The UK technology market is competitive and expensive. Building an in-house SDR team in London costs £70,000 to £100,000 per rep annually when factoring in salary, NI, pension, tools, and management overhead. Outsourced SDR provides immediate execution capacity without the hiring risk.
This guide evaluates the leading SDR agencies serving UK B2B technology companies.
TLDR: Top UK SDR Agencies for B2B Tech
The UK's best outsourced SDR companies for technology companies include specialists in SaaS, enterprise software, and B2B services. Monthly retainers typically range from £3,000 to £12,000, with per-meeting fees of £150 to £400.
How We Evaluated These Agencies
We assessed each provider on:
- Tech sector experience: Proven track record with SaaS, software, and technology clients
- UK market expertise: Understanding of British business culture and decision-maker accessibility
- Execution quality: Combination of calling, email, and LinkedIn outreach
- Pricing transparency: Clear models without hidden fees
- Client outcomes: Meeting quality, show rates, and pipeline conversion
1. Air Marketing
Headquarters: Bristol, UK
Specialisation: B2B technology and professional services
Air Marketing is one of the UK's largest outsourced sales development agencies. They focus on technology, software, and professional services companies seeking appointments with senior decision-makers.
Services: Appointment setting via phone and email, lead generation and qualification, event delegate acquisition, market research and data services.
Pricing: Typically £4,000 to £10,000 per month on retainer. Project-based pricing available.
Best for: UK-based SaaS companies needing scalable appointment setting with a proven agency.
2. Operatix
Headquarters: London, UK (with global offices)
Specialisation: Enterprise technology sales development
Operatix specialises in B2B technology sales acceleration. They focus on software vendors, cloud services, and enterprise technology companies selling complex solutions.
Services: SDR-as-a-Service for outbound prospecting, channel partner recruitment, pipeline generation for enterprise deals, global market entry support.
Pricing: Enterprise-focused pricing starting around £8,000 per month. Custom quotes based on target market and complexity.
Best for: Enterprise software companies with complex sales cycles and £50K+ deal sizes.
3. The Lead Generation Company
Headquarters: Manchester, UK
Specialisation: Multi-sector B2B lead generation
A generalist lead generation agency with significant B2B technology experience. They combine telemarketing with digital marketing for integrated campaigns.
Services: Telemarketing and appointment setting, LinkedIn outreach, email marketing campaigns, data provision and list building.
Pricing: Flexible models from £2,500 per month for smaller campaigns to £10,000+ for comprehensive programmes.
Best for: Companies wanting integrated marketing and sales development from one provider.
4. Curral London
Headquarters: London, UK
Specialisation: B2B sales and marketing consultancy
Curral provides outsourced sales development alongside strategic advisory. They work with technology scale-ups looking to build pipeline while refining go-to-market approach.
Services: Outsourced SDR execution, sales strategy development, market entry planning, go-to-market consulting.
Pricing: Project-based and retainer models. Typically £5,000 to £12,000 per month for combined strategy and execution.
Best for: Scale-ups wanting strategic guidance alongside execution support.
5. Achieve UK
Headquarters: UK-wide
Specialisation: B2B appointment setting
Achieve UK focuses specifically on appointment setting rather than broader marketing services. They target mid-market and enterprise decision-makers across technology and professional services.
Services: Telephone-based appointment setting, email campaign support, qualification and lead warming, CRM integration.
Pricing: Per-appointment and retainer models. Per-appointment fees typically £200 to £350.
Best for: Companies wanting straightforward appointment setting without bundled services.
6. Parqa
Headquarters: Manchester, UK
Specialisation: Staffing and technology sectors
Parqa combines marketing agency services with lead generation. They have particular strength in recruitment technology and HR software.
Services: Lead generation campaigns, content marketing, SEO and paid media, appointment setting.
Pricing: Integrated marketing and lead gen packages from £3,000 per month.
Best for: HR tech and staffing software companies wanting marketing-integrated lead generation.
7. Incisive Edge
Headquarters: London, UK
Specialisation: Technology marketing and demand generation
Incisive Edge is primarily a B2B marketing agency with lead generation capabilities. They focus on technology companies needing content-driven demand generation alongside outbound.
Services: Demand generation strategy, content marketing, SEO and digital marketing, lead generation and nurture.
Pricing: Marketing retainers from £5,000 per month. Lead generation as component of broader engagement.
Best for: Technology companies wanting integrated marketing and pipeline generation.
8. Revitas
Headquarters: London, UK
Specialisation: SaaS and technology
Revitas focuses on B2B SaaS companies seeking repeatable pipeline generation. They combine SDR execution with sales process advisory.
Services: Outsourced SDR teams, sales playbook development, pipeline acceleration, outbound campaign execution.
Pricing: Custom pricing based on scope. Typical engagements £6,000 to £15,000 per month.
Best for: Series A and B SaaS companies building scalable outbound motions.
9. CIENCE (UK Operations)
Headquarters: Global (US-headquartered) with UK service
Specialisation: Enterprise B2B across sectors
CIENCE is a global SDR-as-a-Service provider with UK market coverage. They offer both SDR execution and research services.
Services: SDR outsourcing, lead research and data, outbound campaign management, multi-channel orchestration.
Pricing: Research-only packages from $2,000/month; SDR services from $5,000/month.
Best for: Companies comfortable with global providers wanting UK market coverage.
10. Nousu Collective
Headquarters: Sydney, Australia (serving UK market)
Specialisation: B2B SaaS, fintech, and technology
Nousu Collective is an Australian SDR agency that serves B2B technology companies in the UK market. Our phone-first methodology combines cold calling with email and LinkedIn for multi-channel outreach.
Services: Cold calling and appointment setting, multi-channel outbound (phone, email, LinkedIn), ICP definition and list building, weekly iteration and campaign optimisation.
Pricing: Starter packages from £4,500 per month. Custom engagements based on scope and calling volume.
What makes Nousu different:
- Phone-first methodology that prioritises conversations over email volume
- 100% in-house team (no offshore execution)
- Weekly optimisation based on conversation feedback
- Deep experience with SaaS, fintech, and B2B technology clients
Book a Call to discuss UK market entry.
How to Choose the Right UK SDR Agency
Define your target market precisely. Are you selling to UK enterprise (1,000+ employees), mid-market (200 to 1,000), or SMB? Different agencies excel at different segments.
Clarify your deal size. Agencies serving enterprise technology expect £50K+ deal values. If you are selling £10K deals, enterprise-focused agencies may be overbuilt.
Assess channel requirements. Phone-heavy outbound works best for senior decision-makers. Email and LinkedIn may suit technical buyers.
Review technology sector experience. Generic B2B agencies may lack context for software, SaaS, or technical sales. Ask for case studies in your specific market.
UK SDR Market Pricing Summary
| Engagement Type | Typical UK Pricing |
|---|---|
| Entry-level retainer | £2,500 to £4,000/month |
| Mid-market retainer | £5,000 to £8,000/month |
| Enterprise retainer | £10,000 to £20,000/month |
| Per-meeting fee | £150 to £400/meeting |
| Hybrid (retainer + bonus) | £3,000 to £6,000 + £100 to £200/meeting |
What to Expect in Your First 90 Days
- Weeks 1 to 2: Onboarding, ICP definition, messaging development, list building
- Weeks 3 to 4: Campaign launch, initial outreach, first conversations
- Weeks 5 to 8: Volume ramp, meeting flow begins, initial data on what resonates
- Weeks 9 to 12: Optimisation based on results, messaging refinement, consistent meeting delivery
Related Resources
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