| Provider | Based | Who makes the calls | Channels | Pricing | Minimum term | Best for |
|---|---|---|---|---|---|---|
| Air Marketing | Bristol, UK | Not published | Phone and email | Typically £4,000 to £10,000 per month on retainer, project based pricing available | Not published | UK based SaaS companies needing scalable appointment setting with a proven agency |
| Operatix | London, UK, with global offices | Not published | Not published | Enterprise focused pricing starting around £8,000 per month, custom quotes based on target market and complexity | Not published | Enterprise software companies with complex sales cycles and £50K plus deal sizes |
| The Lead Generation Company | Manchester, UK | Not published | Telemarketing, LinkedIn outreach and email marketing | From £2,500 per month for smaller campaigns to £10,000 plus for comprehensive programmes | Not published | Companies wanting integrated marketing and sales development from one provider |
| Curral London | London, UK | Not published | Not published | Project based and retainer models, typically £5,000 to £12,000 per month for combined strategy and execution | Not published | Scale-ups wanting strategic guidance alongside execution support |
| Achieve UK | UK-wide | Not published | Telephone based outreach with email support | Per appointment and retainer models, per appointment fees typically £200 to £350 | Not published | Companies wanting straightforward appointment setting without bundled services |
| Parqa | Manchester, UK | Not published | Not published | Integrated marketing and lead gen packages from £3,000 per month | Not published | HR tech and staffing software companies wanting marketing-integrated lead generation |
| Incisive Edge | London, UK | Not published | Not published | Marketing retainers from £5,000 per month, lead generation as a component of a broader engagement | Not published | Technology companies wanting integrated marketing and pipeline generation |
| Revitas | London, UK | Not published | Not published | Custom pricing based on scope, typical engagements £6,000 to £15,000 per month | Not published | Series A and B SaaS companies building scalable outbound motions |
| CIENCE (UK Operations) | Global (US-headquartered) with UK service | Not published | Not published | Research only packages from $2,000 per month, SDR services from $5,000 per month | Not published | Companies comfortable with global providers wanting UK market coverage |
| Nousu Collective | Sydney, Australia, serving the UK market | 100% in-house team (no offshore execution) | Phone first, combined with email and LinkedIn | Starter packages from £4,500 per month, custom engagements based on scope and calling volume | Not published | B2B SaaS, fintech and technology companies entering the UK market |
How we evaluated these providers
We compared every provider on the same seven criteria, using each provider's public website and review profiles:
- Team location: where the people making calls are based
- Channels: phone, email and LinkedIn, and which one leads
- Pricing transparency: whether prices are published
- Contract terms: minimum term, lock-in and exit terms
- Proof: published results, case studies and reviews
- Specialisation: the industries and deal sizes each provider suits
- Reporting: call recordings, dashboards and review cadence
Nousu Collective is our own agency. We've included it where we believe it fits, and listed providers that suit different needs, including ones we compete with.
The UK technology market is competitive and expensive. Building an in-house SDR team in London costs £70,000 to £100,000 per rep annually when factoring in salary, NI, pension, tools, and management overhead. Outsourced SDR provides immediate execution capacity without the hiring risk.
This guide evaluates the leading SDR agencies serving UK B2B technology companies.
How We Evaluated These Agencies
We assessed each provider on:
- Tech sector experience: Proven track record with SaaS, software, and technology clients
- UK market expertise: Understanding of British business culture and decision-maker accessibility
- Execution quality: Combination of calling, email, and LinkedIn outreach
- Pricing transparency: Clear models without hidden fees
- Client outcomes: Meeting quality, show rates, and pipeline conversion
1. Air Marketing
- Headquarters: Bristol, UK
- Team: Not published
- Services: Appointment setting via phone and email, lead generation and qualification, event delegate acquisition, market research and data services
- Pricing: Typically £4,000 to £10,000 per month on retainer, project based pricing available
- Best for: UK based SaaS companies needing scalable appointment setting with a proven agency
- Watch out for: One of the UK's largest outsourced sales development agencies, but the post gives no detail on team location or show rate performance.
Headquarters: Bristol, UK
Specialisation: B2B technology and professional services
Air Marketing is one of the UK's largest outsourced sales development agencies. They focus on technology, software, and professional services companies seeking appointments with senior decision-makers.
Services: Appointment setting via phone and email, lead generation and qualification, event delegate acquisition, market research and data services.
Pricing: Typically £4,000 to £10,000 per month on retainer. Project-based pricing available.
Best for: UK-based SaaS companies needing scalable appointment setting with a proven agency.
2. Operatix
- Headquarters: London, UK, with global offices
- Team: Not published
- Services: SDR as a service for outbound prospecting, channel partner recruitment, pipeline generation for enterprise deals, global market entry support
- Pricing: Enterprise focused pricing starting around £8,000 per month, custom quotes based on target market and complexity
- Best for: Enterprise software companies with complex sales cycles and £50K plus deal sizes
- Watch out for: Enterprise focused pricing and positioning mean it may be overbuilt for companies with smaller deal sizes.
Headquarters: London, UK (with global offices)
Specialisation: Enterprise technology sales development
Operatix specialises in B2B technology sales acceleration. They focus on software vendors, cloud services, and enterprise technology companies selling complex solutions.
Services: SDR-as-a-Service for outbound prospecting, channel partner recruitment, pipeline generation for enterprise deals, global market entry support.
Pricing: Enterprise-focused pricing starting around £8,000 per month. Custom quotes based on target market and complexity.
Best for: Enterprise software companies with complex sales cycles and £50K+ deal sizes.
3. The Lead Generation Company
- Headquarters: Manchester, UK
- Team: Not published
- Services: Telemarketing and appointment setting, LinkedIn outreach, email marketing campaigns, data provision and list building
- Pricing: From £2,500 per month for smaller campaigns to £10,000 plus for comprehensive programmes
- Best for: Companies wanting integrated marketing and sales development from one provider
- Watch out for: A generalist lead generation agency rather than a dedicated technology specialist.
Headquarters: Manchester, UK
Specialisation: Multi-sector B2B lead generation
A generalist lead generation agency with significant B2B technology experience. They combine telemarketing with digital marketing for integrated campaigns.
Services: Telemarketing and appointment setting, LinkedIn outreach, email marketing campaigns, data provision and list building.
Pricing: Flexible models from £2,500 per month for smaller campaigns to £10,000+ for comprehensive programmes.
Best for: Companies wanting integrated marketing and sales development from one provider.
4. Curral London
- Headquarters: London, UK
- Team: Not published
- Services: Outsourced SDR execution, sales strategy development, market entry planning, go-to-market consulting
- Pricing: Project based and retainer models, typically £5,000 to £12,000 per month for combined strategy and execution
- Best for: Scale-ups wanting strategic guidance alongside execution support
- Watch out for: Blends strategic advisory with SDR execution, so pricing covers consulting scope as well as outbound calling.
Headquarters: London, UK
Specialisation: B2B sales and marketing consultancy
Curral provides outsourced sales development alongside strategic advisory. They work with technology scale-ups looking to build pipeline while refining go-to-market approach.
Services: Outsourced SDR execution, sales strategy development, market entry planning, go-to-market consulting.
Pricing: Project-based and retainer models. Typically £5,000 to £12,000 per month for combined strategy and execution.
Best for: Scale-ups wanting strategic guidance alongside execution support.
5. Achieve UK
- Headquarters: UK-wide
- Team: Not published
- Services: Telephone based appointment setting, email campaign support, qualification and lead warming, CRM integration
- Pricing: Per appointment and retainer models, per appointment fees typically £200 to £350
- Best for: Companies wanting straightforward appointment setting without bundled services
- Watch out for: Focused specifically on appointment setting rather than broader marketing services, so it will not suit teams wanting bundled demand generation.
Headquarters: UK-wide
Specialisation: B2B appointment setting
Achieve UK focuses specifically on appointment setting rather than broader marketing services. They target mid-market and enterprise decision-makers across technology and professional services.
Services: Telephone-based appointment setting, email campaign support, qualification and lead warming, CRM integration.
Pricing: Per-appointment and retainer models. Per-appointment fees typically £200 to £350.
Best for: Companies wanting straightforward appointment setting without bundled services.
6. Parqa
- Headquarters: Manchester, UK
- Team: Not published
- Services: Lead generation campaigns, content marketing, SEO and paid media, appointment setting
- Pricing: Integrated marketing and lead gen packages from £3,000 per month
- Best for: HR tech and staffing software companies wanting marketing-integrated lead generation
- Watch out for: Particular strength is in recruitment technology and HR software, so may be less suited to other tech verticals.
Headquarters: Manchester, UK
Specialisation: Staffing and technology sectors
Parqa combines marketing agency services with lead generation. They have particular strength in recruitment technology and HR software.
Services: Lead generation campaigns, content marketing, SEO and paid media, appointment setting.
Pricing: Integrated marketing and lead gen packages from £3,000 per month.
Best for: HR tech and staffing software companies wanting marketing-integrated lead generation.
7. Incisive Edge
- Headquarters: London, UK
- Team: Not published
- Services: Demand generation strategy, content marketing, SEO and digital marketing, lead generation and nurture
- Pricing: Marketing retainers from £5,000 per month, lead generation as a component of a broader engagement
- Best for: Technology companies wanting integrated marketing and pipeline generation
- Watch out for: Primarily a B2B marketing agency with lead generation capabilities, rather than a dedicated SDR outsourcing specialist.
Headquarters: London, UK
Specialisation: Technology marketing and demand generation
Incisive Edge is primarily a B2B marketing agency with lead generation capabilities. They focus on technology companies needing content-driven demand generation alongside outbound.
Services: Demand generation strategy, content marketing, SEO and digital marketing, lead generation and nurture.
Pricing: Marketing retainers from £5,000 per month. Lead generation as component of broader engagement.
Best for: Technology companies wanting integrated marketing and pipeline generation.
8. Revitas
- Headquarters: London, UK
- Team: Not published
- Services: Outsourced SDR teams, sales playbook development, pipeline acceleration, outbound campaign execution
- Pricing: Custom pricing based on scope, typical engagements £6,000 to £15,000 per month
- Best for: Series A and B SaaS companies building scalable outbound motions
- Watch out for: Positioned for Series A and B SaaS companies specifically, and pricing runs up to £15,000 per month at the top end.
Headquarters: London, UK
Specialisation: SaaS and technology
Revitas focuses on B2B SaaS companies seeking repeatable pipeline generation. They combine SDR execution with sales process advisory.
Services: Outsourced SDR teams, sales playbook development, pipeline acceleration, outbound campaign execution.
Pricing: Custom pricing based on scope. Typical engagements £6,000 to £15,000 per month.
Best for: Series A and B SaaS companies building scalable outbound motions.
9. CIENCE (UK Operations)
- Headquarters: Global (US-headquartered) with UK service
- Team: Not published
- Services: SDR outsourcing, lead research and data, outbound campaign management, multi-channel orchestration
- Pricing: Research only packages from $2,000 per month, SDR services from $5,000 per month
- Best for: Companies comfortable with global providers wanting UK market coverage
- Watch out for: A US-headquartered global provider offering UK service rather than a dedicated UK-based team.
Headquarters: Global (US-headquartered) with UK service
Specialisation: Enterprise B2B across sectors
CIENCE is a global SDR-as-a-Service provider with UK market coverage. They offer both SDR execution and research services.
Services: SDR outsourcing, lead research and data, outbound campaign management, multi-channel orchestration.
Pricing: Research-only packages from $2,000/month; SDR services from $5,000/month.
Best for: Companies comfortable with global providers wanting UK market coverage.
10. Nousu Collective
- Headquarters: Sydney, Australia, serving the UK market
- Team: 100% in-house team (no offshore execution)
- Services: Cold calling and appointment setting, multi-channel outbound (phone, email, LinkedIn), ICP definition and list building, weekly iteration and campaign optimisation
- Pricing: Starter packages from £4,500 per month, custom engagements based on scope and calling volume
- Best for: B2B SaaS, fintech and technology companies entering the UK market
- Watch out for: We are the authors of this list, so read our entry with that in mind. It is an Australian agency serving the UK market rather than a UK-based team, and phone first delivery will not suit teams that want a purely email led motion.
Headquarters: Sydney, Australia (serving UK market)
Specialisation: B2B SaaS, fintech, and technology
Nousu Collective is an Australian SDR agency that serves B2B technology companies in the UK market. Our phone-first methodology combines cold calling with email and LinkedIn for multi-channel outreach.
Services: Cold calling and appointment setting, multi-channel outbound (phone, email, LinkedIn), ICP definition and list building, weekly iteration and campaign optimisation.
Pricing: Starter packages from £4,500 per month. Custom engagements based on scope and calling volume.
What makes Nousu different:
- Phone-first methodology that prioritises conversations over email volume
- 100% in-house team (no offshore execution)
- Weekly optimisation based on conversation feedback
- Deep experience with SaaS, fintech, and B2B technology clients
Book a Call to discuss UK market entry.
How to Choose the Right UK SDR Agency
Define your target market precisely. Are you selling to UK enterprise (1,000+ employees), mid-market (200 to 1,000), or SMB? Different agencies excel at different segments.
Clarify your deal size. Agencies serving enterprise technology expect £50K+ deal values. If you are selling £10K deals, enterprise-focused agencies may be overbuilt.
Assess channel requirements. Phone-heavy outbound works best for senior decision-makers. Email and LinkedIn may suit technical buyers.
Review technology sector experience. Generic B2B agencies may lack context for software, SaaS, or technical sales. Ask for case studies in your specific market.
UK SDR Market Pricing Summary
| Engagement Type | Typical UK Pricing |
|---|---|
| Entry-level retainer | £2,500 to £4,000/month |
| Mid-market retainer | £5,000 to £8,000/month |
| Enterprise retainer | £10,000 to £20,000/month |
| Per-meeting fee | £150 to £400/meeting |
| Hybrid (retainer + bonus) | £3,000 to £6,000 + £100 to £200/meeting |
What to Expect in Your First 90 Days
- Weeks 1 to 2: Onboarding, ICP definition, messaging development, list building
- Weeks 3 to 4: Campaign launch, initial outreach, first conversations
- Weeks 5 to 8: Volume ramp, meeting flow begins, initial data on what resonates
- Weeks 9 to 12: Optimisation based on results, messaging refinement, consistent meeting delivery
Related Resources
Choosing between these providers? Read our guide: How to choose a B2B lead generation agency
Onshore vs offshore: what the data shows
In Nousu's operating data from 218,000+ dials into Australian businesses, onshore callers booked 1.3 meetings per 100 dials against 0.3 for offshore teams. Offshore-booked meetings were rated unqualified by client sales teams 39% of the time, against 13% onshore. Australian buyers identified an offshore caller in a median of 11 seconds.
Frequently asked questions
How much do outsourced SDR and lead generation agencies cost in Australia?
Onshore retainers usually run from $6,000 to $15,000 a month depending on calling hours, channels and data. Pay-per-meeting pricing usually runs $300 to $600 per qualified meeting. Nousu starts from $7,000 a month plus a $1,000 setup fee.
Are Australian-based agencies better than offshore for B2B?
For cold calls to Australian decision makers, usually yes. In our data from 218,000+ dials, onshore callers booked 1.3 meetings per 100 dials against 0.3 for offshore teams, and offshore-booked meetings were three times as likely to be rated unqualified.
How quickly can an agency start booking meetings?
Most onshore agencies launch campaigns within 2 to 4 weeks. Nousu campaigns typically go live within 2 weeks, with first qualified meetings from about week three.
Should I choose a retainer or a pay-per-meeting agency?
A retainer suits most B2B companies selling to senior buyers, because it pays for research and proper qualification. Pay-per-meeting can work for simple offers with a precise, written definition of a qualified meeting.
What should I ask an agency before signing?
Where the callers are based, how lists are built and washed against the Do Not Call Register, how a qualified meeting is defined, whether you can hear call recordings, and what the minimum term and exit terms are.
How were the providers in this list chosen?
We compared them on team location, channels, pricing transparency, contract terms, published results, specialisation and reporting, using each provider's public website. Nousu Collective is our own agency.
Ready to grow your pipeline?
Let's discuss how we can help you book more qualified meetings.
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