Nousu Collective
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    Agency comparison

    Nousu vs J2 Group

    Quick answer

    Nousu Collective and J2 Group both run outsourced SDR programs for Australian B2B companies. Nousu is a phone-first team whose Australian callers work in-house in Sydney, onshore only, calling into Australia, New Zealand and Singapore. Starting at $7,000 a month, on a 3-month initial term, then rolling monthly. According to their website (October 2026), J2 Group is a Melbourne agency that recruits and manages dedicated Australian SDRs, runs offshore SDR teams based in South Africa, and also offers field sales and account-based marketing programs. J2 Group does not publish pricing or contract terms on its website, so ask them for both.

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    Side-by-side comparison

     
    Nousu Collective
    J2 Group
    Where the team is
    Callers in-house in Sydney
    A Melbourne agency, per its website
    Who makes the calls
    Australian callers, onshore only
    Australian SDRs, or offshore SDR teams based in South Africa, depending on the program
    Services
    Outsourced SDR, cold calling, telemarketing, appointment setting, lead generation
    Australian SDRs, offshore SDR teams, field sales programs, account-based marketing
    Channels
    Phone first, supported by email and LinkedIn
    SDR programs run across "selected channels"; ABM uses email and LinkedIn; field sales is in person
    Markets
    Australia, New Zealand, Singapore
    Australia and international programs, per its website
    Time to start
    First calls within 2 weeks
    About two weeks from kick-off to first outreach for SDR programs; two to three weeks for ABM
    Pricing
    Starting at $7,000 a month (ex GST)
    Not published on its website. Ask J2 Group for a quote
    Contract terms
    3-month initial term, then rolling monthly
    Not published on its website. Ask J2 Group
    Performance terms
    Meeting floor agreed before launch, with a credit per meeting below it from month two
    Agreed KPIs with weekly reviews; no guarantee terms published
    Reporting
    Weekly reporting and call notes, with scripts and targeting iterated weekly
    Live reporting and weekly reviews against agreed KPIs

    J2 Group details are as listed on their website at October 2026. Sources are listed at the end of this page. Check with J2 Group for current services and terms.

    Two different delivery models

    According to their website (October 2026), J2 Group recruits, trains and manages dedicated SDRs who work inside its outbound operating system, with targeting, messaging, call coaching, quality assurance and weekly performance management. Clients choose Australian SDRs or offshore SDR teams based in South Africa, and J2 Group says its offshore teams offer a lower cost per rep than onshore teams. Its field sales program recruits and trains in-person reps across Australian territories, then hands them over to the client's own managers. Its account-based marketing program runs email and LinkedIn sequences.

    Nousu runs your campaign with its own Australian callers, in-house in Sydney. The phone is the main channel, supported by email and LinkedIn. We build lists in-house, scrub numbers against the Do Not Call Register where required and action opt-outs immediately. You get weekly reporting and call notes, and we iterate scripts and targeting every week. Across 218,000+ dials from November 2024 to April 2026, 14% of our dials reached a live person, and our Sydney callers booked 1.3 meetings per 100 dials.

    Onshore vs offshore appointment setting compared

    What you get with Nousu

    • Australian callers in-house in Sydney, onshore only, phone first with email and LinkedIn
    • Lists built in-house, numbers scrubbed against the Do Not Call Register where required, opt-outs actioned immediately
    • Live in 2 weeks, with first calls within 2 weeks of sign-off
    • About 8 qualified meetings a month in a typical campaign once running, with a range of 6 to 20 depending on market, deal size and seniority
    • A meeting floor agreed before launch, with a credit per meeting below it from month two

    Where J2 Group is strong

    J2 Group offers several delivery models from one provider: managed Australian SDRs, offshore SDR teams based in South Africa, in-person field sales teams across Australian territories, and email and LinkedIn account-based marketing. According to their website (October 2026), reps practise against AI-simulated conversations before live calls, and clients can grow from a single rep into larger teams as results come in. That range suits buyers who want field sales or offshore capacity alongside SDRs.

    Who each suits

    Choose J2 Group if

    • You want in-person field sales reps across Australian territories
    • You want offshore SDR capacity, which J2 Group runs from South Africa
    • You want email and LinkedIn account-based marketing alongside SDRs
    • You plan to grow a large managed SDR team over time

    Choose Nousu if

    • You want every call made by Australian callers, onshore only
    • You want the phone as the main channel, supported by email and LinkedIn
    • You want a published starting price. Starting at $7,000 a month
    • You want a 3-month initial term, then rolling monthly, with a meeting-floor credit from month two
    • Your buyers are in Australia, New Zealand or Singapore

    FAQ

    Questions & answers

    Common questions about choosing between Nousu and J2 Group.

    Still have questions?

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    According to their website (October 2026), J2 Group is a Melbourne agency that recruits, trains and manages dedicated SDRs. It offers Australian SDR talent, offshore SDR teams based in South Africa, field sales programs across Australian territories, and account-based marketing programs that use email and LinkedIn.

    J2 Group does not publish its pricing on its website as at October 2026, so ask them for a quote. Nousu is Starting at $7,000 a month (ex GST), on a 3-month initial term, then rolling monthly.

    According to their website (October 2026), J2 Group's Australian SDR program uses local Australian sales professionals, and its offshore SDR teams are based in South Africa. The website does not say where the Australian SDRs work day to day, so ask J2 Group. Nousu callers are Australian and all work in-house in Sydney, onshore only.

    According to their website (October 2026), J2 Group takes about two weeks from kick-off to first outreach for SDR programs, and two to three weeks for ABM programs. Nousu campaigns are live in 2 weeks, with first calls within 2 weeks of sign-off.

    J2 Group does not publish contract terms on its website as at October 2026, so ask them about minimum term and notice. Nousu runs a 3-month initial term, then rolling monthly. A meeting floor is agreed before launch, and from month two you get a credit for every meeting below that floor.

    Sources

    J2 Group details are as listed on their website at October 2026. Nousu figures are from Nousu Collective operating data, 218,000+ dials, November 2024 to April 2026.

    Comparing several agencies? Questions to ask any SDR agency.

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    Starting at $7,000 a month. Exact fee quoted after a 30-minute call.