| Provider | Based | Who makes the calls | Channels | Pricing | Minimum term | Best for |
|---|---|---|---|---|---|---|
| Nousu Collective | Sydney, Australia | 100% Australian onshore team | Phone first, plus email and LinkedIn | Starter Bundle $7,000 per month, phone only from $6,000 to $16,000, setup $1,000 | 3 month initial term, then rolling month to month | B2B SaaS, fintech and AI tech, Series A to Series C |
| Operatix | Global, with EMEA, US and Australia operations | Not published | Not published | $12,000 to $25,000 per month per region | 6 to 12 month contracts typical | Enterprise tech vendors expanding into the US or EMEA |
| Callbox Australia | Global, 20 plus years Australian presence | Not published | Phone, email, LinkedIn, web and events | $15,000 per month per campaign pod | 12 month contracts typical | Enterprise tech with $15,000 plus monthly budgets and global plans |
| CIENCE | Global | Global SDR teams across time zones | Multi channel with heavy data operations and automation | $10,000 to $30,000 per month | Not published | High volume SDR coverage across multiple geographies |
| Lead Express | Melbourne, Australia | In house Australian call centres | Telemarketing led lead generation | $8,000 to $15,000 per month for guaranteed packages | Not published | Mid market teams wanting guaranteed output and budget certainty |
| Illicium | Australia | Full inside sales team of researchers, BDRs, AEs and Customer Success | Not published | $15,000 plus per month for a full team | 6 month minimum commitment | Enterprise, IT and SaaS wanting a full outsourced inside sales function |
| SalesCaptain | Global, with Australian operations | Not published | Email, LinkedIn and phone, AI driven | $5,000 to $10,000 per month | Not published | Tech companies wanting AI augmented outbound with global coverage |
| Strike Force Sales | North Sydney, Australia | Not published | Outbound appointment setting and SDR calling | $200 to $400 per qualified appointment, or retainer | Not published | Cost conscious testing or simple offers with high volume maths |
How we evaluated these providers
We compared every provider on the same seven criteria, using each provider's public website and review profiles:
- Team location: where the people making calls are based
- Channels: phone, email and LinkedIn, and which one leads
- Pricing transparency: whether prices are published
- Contract terms: minimum term, lock-in and exit terms
- Proof: published results, case studies and reviews
- Specialisation: the industries and deal sizes each provider suits
- Reporting: call recordings, dashboards and review cadence
Nousu Collective is our own agency. We've included it where we believe it fits, and listed providers that suit different needs, including ones we compete with.
Outsourced SDR is no longer a fallback option for under resourced sales teams. In 2026 it is a deliberate strategic choice that many Australian B2B leaders are making against the traditional in house SDR model. The reason is simple math.
A fully loaded in house SDR in Australia costs around $145,000 a year all in (salary, super, tools, manager time, churn). An outsourced SDR program runs $6,000 to $16,000 a month with no hiring risk, no ramp time, and immediate scalability.
This ranking compares the 8 best outsourced SDR providers operating in Australia in 2026. Each rated on SDR talent quality, methodology, pricing transparency, and average pipeline outcomes.
What outsourced SDR actually delivers
Before comparing providers, get clear on what an outsourced SDR program should produce.
Booked meetings. Qualified meetings with decision makers in your ICP, calendar confirmed.
Pipeline value. Opportunities created from those meetings (typically 40 to 60 percent of meetings become opportunities with a good agency).
Speed to pipeline. First meetings in week 2 to 4 (no 90 day ramp like in house SDR).
Operational visibility. Weekly call recordings, dashboards, regular communication.
Flexibility. Scale up or down month to month without hiring or firing risk.
A good outsourced SDR program in AU produces 15 to 35 qualified meetings per month per dedicated SDR program. Below 15 the program is underperforming. Above 35 means meetings are likely under qualified.
The 8 best outsourced SDR providers in Australia
1. Nousu Collective. Best for phone first SDR as a service
- Headquarters: Sydney, Australia
- Team: 100% Australian onshore team
- Services: Full outsourced SDR function: cold calling, LinkedIn outreach, email sequences, ICP refinement, BDR support and list building.
- Pricing: Starter Bundle $7,000 per month, phone only from $6,000 to $16,000, setup $1,000
- Best for: B2B SaaS, fintech and AI tech, Series A to Series C
- Watch out for: We are the authors of this list, so read our entry with that in mind. Phone first delivery is not the right fit for teams wanting a purely email led motion.
Sydney based outbound SDR agency with a 100% Australian team specialising in phone first methodology.
What they do. Full outsourced SDR function. Cold calling, LinkedIn outreach, email sequences, ICP refinement, BDR support, list building, all orchestrated together.
Strengths.
- 100% Australian onshore team
- Phone first methodology (most AU outsourced SDR shops are email first)
- Specialises in B2B SaaS, fintech, AI tech, professional services
- Transparent published pricing
- Weekly call recording reviews and reporting
- 3 month initial term then rolling month to month
Pricing. Starter Bundle $7,000 per month. Phone only Ladder $6,000 (10 hours) up to $16,000 (40 hours weekly). Setup $1,000.
Average outcomes. 15 to 30 qualified meetings per month per program in steady state.
Best for. B2B SaaS, fintech, and AI tech companies wanting a phone first outsourced SDR function. Strongest fit for Series A to Series C scaleups.
Verdict. The combination of phone first methodology, all Australian team, transparent pricing, and short commitment terms makes Nousu the strongest pick for mid market AU tech. Materially higher meeting quality than email led outsourced SDR shops.
2. Operatix. Best for global enterprise tech SDR
- Headquarters: Global, with EMEA, US and Australia operations
- Team: Not published
- Services: Enterprise SDR as a service for cybersecurity, enterprise software, cloud and DevOps companies.
- Pricing: $12,000 to $25,000 per month per region
- Best for: Enterprise tech vendors expanding into the US or EMEA
- Watch out for: Longer contracts and higher monthly spend than Australian specialists, and domestic only motions are usually better served locally.
Global SDR outsourcing firm with operations in EMEA, US, and Australia, focused on enterprise tech verticals.
What they do. Enterprise SDR as a service for cybersecurity, enterprise software, cloud, and DevOps companies.
Strengths.
- Cross region SDR coverage (AU plus US plus EMEA)
- Deep enterprise tech specialisation
- Pipeline acceleration focus
- Mature global processes
- Strong references in enterprise SaaS
Pricing. $12,000 to $25,000 per month per region. 6 to 12 month contracts typical.
Best for. Australian enterprise tech vendors expanding into US or EMEA markets that need synchronised SDR coverage.
Verdict. Strongest pick for ANZ tech expanding overseas. Domestic only motions usually better served by AU specialists.
3. Callbox Australia. Best multi channel enterprise SDR
- Headquarters: Global, 20 plus years Australian presence
- Team: Not published
- Services: Enterprise multi channel SDR using phone, email, LinkedIn, web and event tactics together.
- Pricing: $15,000 per month per campaign pod
- Best for: Enterprise tech with $15,000 plus monthly budgets and global plans
- Watch out for: Expensive and rigid for most teams under $50M ARR, with 12 month contracts typical.
Long running global agency with 20 plus years AU presence.
What they do. Enterprise multi channel SDR using phone, email, LinkedIn, web, and event tactics together.
Strengths.
- 20 plus years operational maturity
- AI supplemented through Pipeline platform
- Enterprise client base (Salesforce, AWS, Google)
- Strong APAC plus global expansion capability
Pricing. $15,000 per month per campaign pod. 12 month contracts typical.
Best for. Enterprise tech with $15K plus monthly budgets and global plans.
Verdict. Strong enterprise option. Too expensive and rigid for most teams under $50M ARR.
4. CIENCE. Best for high volume global SDR
- Headquarters: Global
- Team: Global SDR teams across time zones
- Services: SDR as a service combining human SDRs with automation and heavy data operations.
- Pricing: $10,000 to $30,000 per month
- Best for: High volume SDR coverage across multiple geographies
- Watch out for: Less Australian specialisation than local providers, and programs are built around high volume.
Global SDR agency known for data heavy, high volume outbound.
What they do. SDR as a service combining human SDRs with automation, with heavy emphasis on data operations.
Strengths.
- Massive data operations
- Global SDR teams across time zones
- AI supported workflow
- Strong for high volume programs
Pricing. $10,000 to $30,000 per month.
Best for. Companies needing high volume SDR coverage at scale across multiple geographies.
Verdict. Operationally strong globally. Less AU specialisation than local specialists.
5. Lead Express. Best for guaranteed output SDR
- Headquarters: Melbourne, Australia
- Team: In house Australian call centres
- Services: Outsourced telemarketing led lead generation with a guaranteed lead package.
- Pricing: $8,000 to $15,000 per month for guaranteed packages
- Best for: Mid market teams wanting guaranteed output and budget certainty
- Watch out for: Less flexible than retainer based agencies, and the guarantee model rewards volume over complex qualification.
Melbourne based agency offering guaranteed lead packages with in house Australian call centres.
What they do. Outsourced telemarketing led lead generation with a 100% results, 0% risk lead guarantee.
Strengths.
- Guaranteed lead volume
- In house Australian call centres
- HubSpot and Salesforce integrations
- Dedicated account managers
Pricing. $8,000 to $15,000 per month for guaranteed packages.
Best for. Mid market wanting guaranteed output and budget certainty.
Verdict. Guarantee model is genuinely useful. Less flexible than retainer based agencies.
6. Illicium. Best for full team inside sales outsourcing
- Headquarters: Australia
- Team: Full inside sales team of researchers, BDRs, AEs and Customer Success
- Services: Full inside sales team including researchers, BDRs, AEs and Customer Success.
- Pricing: $15,000 plus per month for a full team
- Best for: Enterprise, IT and SaaS wanting a full outsourced inside sales function
- Watch out for: Heavy and comprehensive, and overkill for teams that only want top of funnel SDR. Six month minimum commitment.
Australian sales outsourcing firm offering a complete done for you inside sales function.
What they do. Full inside sales team including researchers, BDRs, AEs, and Customer Success.
Strengths.
- Full stack team rather than just SDRs
- Founder led with hands on engagement
- Enterprise, IT, and SaaS focus
- 6 month minimum commitment
Pricing. $15,000 plus per month for full team.
Best for. Enterprise tech wanting full outsourced inside sales rather than just SDRs.
Verdict. Heavy and comprehensive. Overkill for teams just wanting top of funnel SDR.
7. SalesCaptain. Best AI augmented multi channel SDR
- Headquarters: Global, with Australian operations
- Team: Not published
- Services: AI driven multi channel outbound across email, LinkedIn and phone.
- Pricing: $5,000 to $10,000 per month
- Best for: Tech companies wanting AI augmented outbound with global coverage
- Watch out for: Less Australian specialisation than pure play local agencies.
Global B2B outbound agency with active Australian operations.
What they do. AI driven multi channel outbound across email, LinkedIn, and phone.
Strengths.
- AI driven prospecting and intent data
- Multi channel orchestration
- HubSpot and Salesforce integration
Pricing. $5,000 to $10,000 per month.
Best for. Tech companies wanting AI augmented outbound with global market coverage.
Verdict. Good multi channel option. Less AU specialisation than pure play AU agencies.
8. Strike Force Sales. Best pay on performance SDR
- Headquarters: North Sydney, Australia
- Team: Not published
- Services: Outbound appointment setting and SDR work on a pay on performance model.
- Pricing: $200 to $400 per qualified appointment, or retainer
- Best for: Cost conscious testing or simple offers with high volume maths
- Watch out for: Complex sales motions need retainer agencies for proper qualification, and pay per appointment can reward volume over quality.
North Sydney based agency with pay per appointment pricing.
What they do. Outbound appointment setting and SDR work with pay on performance model.
Strengths.
- Pay on performance ties cost to outcomes
- Daily qualified appointments delivered
- Sales training alongside lead generation
Pricing. $200 to $400 per qualified appointment, or retainer.
Best for. Cost conscious testing or simple offers with high volume math.
Verdict. Useful for testing outbound. Complex sales motions need retainer agencies for proper quality.
In house vs outsourced: the math
Before picking an outsourced provider, understand the true cost comparison.
In house SDR in Australia (per year).
- Base salary: $75,000 to $90,000
- Super and payroll tax: $12,000 to $14,000
- Tools and tech: $8,000 to $12,000 per SDR
- Manager time (1 manager per 5 SDRs): $20,000 to $25,000 allocated
- Ramp loss (3 to 6 months at reduced productivity): $25,000 to $40,000
- Churn risk (14 month average tenure): re hire and re ramp every 14 months
True in house all in cost: $140,000 to $160,000 per SDR per year.
Outsourced SDR equivalent.
- $7,000 to $16,000 per month
- All in including tools, management, and ramp
- No hiring or firing risk
- Scale up or down monthly
True outsourced all in cost: $84,000 to $192,000 per year for equivalent or higher activity.
The outsourced math wins for most teams under $50M ARR because.
- No 90 day ramp
- No churn re hire cost every 14 months
- No tools or manager time allocation
- Activity starts week 1 to 2
- Flexibility to scale or pause without HR consequences
When in house wins
Three situations where in house SDR beats outsourced.
1. You have $50M plus ARR and 10 plus SDRs needed. Economies of scale favour in house at that volume.
2. Your product requires deep technical conversations in the first call. Deep tech, enterprise security, specialised engineering. No outsourced SDR will know your product well enough.
3. You already have great SDR management infrastructure. If you can hire, train, and retain SDRs at scale, in house compounds value over time.
For everyone else (most AU B2B companies under $50M ARR), outsourced math wins.
How to evaluate any outsourced SDR provider
Five questions every Australian buyer should ask.
1. Where is the SDR team physically located? Australian based management is meaningless if SDRs are offshore. Get explicit team locations.
2. What is your methodology, phone first, email first, LinkedIn first? Match to your sales motion.
3. How do you measure and report success? Should include weekly call recordings, dashboards, and a regular cadence with you.
4. What is the contract structure? Avoid 12 month commitments before any proof. 3 month initial then month to month is the standard.
5. What is your team's average tenure? Agency SDR teams with high churn produce inconsistent results. Look for 18 plus month average tenure.
Red flags
Patterns that consistently signal a bad fit.
- Offshore teams marketed as Australian
- 12 month lock in contracts before any proof
- No published pricing
- No vertical specialisation
- Refusal to share call recordings
- Generic case studies not matching your industry
The bottom line
For Australian B2B SaaS, fintech, and AI tech companies in 2026, outsourced SDR is usually the right answer over in house unless you are at significant scale. The math favours outsourced, the ramp time favours outsourced, and the flexibility favours outsourced.
Within the outsourced category, Nousu Collective leads on team quality and methodology for the mid market AU tech segment. Callbox and Operatix dominate enterprise. Strike Force and Lead Express serve specific commercial needs.
The wrong agency wastes 6 months and $50K plus. The right one becomes your most reliable pipeline source.
Want help comparing outsourced SDR against your in house plan? Book a 15 minute call.
Choosing between these providers? Read our guide: How to choose a B2B lead generation agency
Onshore vs offshore: what the data shows
In Nousu's operating data from 218,000+ dials into Australian businesses, onshore callers booked 1.3 meetings per 100 dials against 0.3 for offshore teams. Offshore-booked meetings were rated unqualified by client sales teams 39% of the time, against 13% onshore. Australian buyers identified an offshore caller in a median of 11 seconds.
Frequently asked questions
How much do outsourced SDR and lead generation agencies cost in Australia?
Onshore retainers usually run from $6,000 to $15,000 a month depending on calling hours, channels and data. Pay-per-meeting pricing usually runs $300 to $600 per qualified meeting. Nousu starts from $7,000 a month plus a $1,000 setup fee.
Are Australian-based agencies better than offshore for B2B?
For cold calls to Australian decision makers, usually yes. In our data from 218,000+ dials, onshore callers booked 1.3 meetings per 100 dials against 0.3 for offshore teams, and offshore-booked meetings were three times as likely to be rated unqualified.
How quickly can an agency start booking meetings?
Most onshore agencies launch campaigns within 2 to 4 weeks. Nousu campaigns typically go live within 2 weeks, with first qualified meetings from about week three.
Should I choose a retainer or a pay-per-meeting agency?
A retainer suits most B2B companies selling to senior buyers, because it pays for research and proper qualification. Pay-per-meeting can work for simple offers with a precise, written definition of a qualified meeting.
What should I ask an agency before signing?
Where the callers are based, how lists are built and washed against the Do Not Call Register, how a qualified meeting is defined, whether you can hear call recordings, and what the minimum term and exit terms are.
How were the providers in this list chosen?
We compared them on team location, channels, pricing transparency, contract terms, published results, specialisation and reporting, using each provider's public website. Nousu Collective is our own agency.
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