Script library: by industry
For telcos, UCaaS, contact centre and connectivity providers calling IT, operations and contact centre leaders. Every line is ready to use: replace each {{placeholder}}, read it aloud a few times, then make it sound like you.
Quick answer
Most businesses think about their phone system twice: when it breaks and when the contract ends. Telco sales is a timing game, and the best callers are disciplined about collecting contract dates on every call, then calling back at the right moment.
The buyer depends on size. In small businesses, the owner or a practice or operations manager handles it; in mid-sized businesses, the IT or operations manager; in businesses with contact centres, the contact centre manager has strong opinions and real pain. Ask reception who looks after the phones.
Six parts, in the order buyers expect them. The note under each part explains why it is written that way.
Hi {{first_name}}, it's {{your_name}} from {{your_company}}. We look after {{telco_service}} for businesses in {{location}}.
This is a cold call, but a short one. Are you the person who looks after the phones and internet there?
Why it works: Confirm you have the right person first. Telco calls are often routed two or three times.
I'm calling because a lot of businesses your size are on {{legacy_setup}} and getting charged for things they don't use.
I'm not asking you to switch. I'm trying to find out who you're with and when the contract's up.
Why it works: Contract date is the main goal. Saying so up front makes the call feel low pressure.
Who are you with at the moment for phones and internet?
When does the current contract finish?
How's call quality and support? Any dropouts or slow fixes?
Are people working from home or across sites, and does the system handle that well?
Why it works: Hybrid and multi-site work is where older systems struggle. That question often opens the pain.
That's common. When we moved a {{similar_company}} across, the main change was {{result}}.
We also handle the port and set up, so the team keeps their numbers and doesn't notice the move.
Why it works: Fear of disruption stops most switches. Address it directly.
Would it be worth 20 minutes to go through a recent bill? We'll show you what you're paying for, what you could drop, and what a switch would look like. No obligation.
I can do {{day_time_1}} or {{day_time_2}}.
Why it works: A bill audit is concrete and gives value even if they don't move.
Great. I'll book {{agreed_time}}. If you can have a recent bill handy, we'll get through it much faster.
Is there anyone else who'd want to be involved, such as finance or the contact centre manager?
Why it works: Finance often signs telco contracts. The contact centre manager often drives the requirement.
Swap one of these in for the opener above when the situation fits.
Hi {{first_name}}, {{your_name}} from {{your_company}}. I'll be quick: I'm calling to find out when your phone and internet contract comes up. Is that something you'd know?
When to use it: Use for list building and contract-date capture across a territory.
Hi {{first_name}}, it's {{your_name}} at {{your_company}}. I'm calling contact centre managers because a lot of them tell us {{contact_centre_problem}}. Is that true for your team, or is it running well?
When to use it: Use when the business runs a customer service or sales contact centre.
For when reception or an assistant answers. Be honest about who you are and ask for help.
More gatekeeper scriptsHi, it's {{your_name}} from {{your_company}}. I'm calling about your phone system. Who looks after the phones and internet there? Is it IT, operations or the owner?
Acknowledge, ask one question, then offer a smaller step or let them go.
All objection responsesMost businesses are. When does it end? I'll diarise a call about three months before, so you've got time to compare.
Why: Telco contract dates are your pipeline. Log every one.
That's the number one worry. We handle the port, keep your numbers and set everything up before the cutover. Would it help to see the steps before deciding?
Why: Make the switch concrete and small.
Good to hear. Is that on price, or on support? If both are fine, I'll leave you be. If one is less good, the bill review might be worth 20 minutes.
Why: Splitting satisfaction into price and support often surfaces a gap.
I can, but without seeing what you have now I'd be guessing. If you email a recent bill, I'll send back a proper comparison.
Why: Ask for the bill. It is the single most useful document in telco sales.
Understood. Would a short summary for them help? Or is there a quieter week next month when they'd have 20 minutes?
Why: Make it easy for the busy IT person and set a specific time.
Under 30 seconds. Skip voicemail on the first attempt and pair it with an email the same day.
12 more voicemail scriptsHi {{first_name}}, it's {{your_name}} from {{your_company}}. We look after {{telco_service}} for businesses in {{location}}. I'm calling to ask when your current contract finishes, so we can offer a comparison beforehand. My number is {{phone}}. I'll try again on {{day_time_1}}.
Send it the same day as the call or voicemail. It identifies you and includes a working unsubscribe.
Subject: Phones and internet at {{prospect_company}}
Nousu has not published a telco benchmark row. Use the all-dials averages as a reference, and track contract dates captured as your leading indicator.
Australian cold calling statistics| Measure | Published figure or what to track |
|---|---|
| Dials that reach a live person | 14% |
| Dials that become a conversation with a decision maker | 6% |
| Decision-maker conversations that book a meeting | 22% |
| Meetings per 100 dials | 1.3 meetings per 100 dials, against 0.3 for offshore teams |
These are Nousu's all-dials averages from 218,000+ dials into Australian businesses, November 2024 to April 2026. Nousu has not published a separate figure for this segment, so treat them as a reference point, not a target.
To see how many dials your own meeting target needs, use the meetings per dial calculator.
General information only, not legal advice.
Australian cold calling lawsThis script is a starting point. The free cold call script generator builds a version around your offer, buyer and market, with your own objection responses, voicemails and follow-up emails. It runs in your browser and nothing you type is stored or sent.
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