Script library: by industry
For commercial solar, battery, energy efficiency and energy procurement companies calling sites with real power bills. Every line is ready to use: replace each {{placeholder}}, read it aloud a few times, then make it sound like you.
Quick answer
Energy is one of the few cold calls where the prospect already knows they have the problem: every business sees its power bill. What they don't know is whether a change is possible for their site, and whether you are a serious provider or another door knocker.
Qualification is everything. A business that leases its building, has a small roof or has just signed a long energy contract may not be a fit today. Find out quickly and politely, and save the full pitch for sites that qualify.
Six parts, in the order buyers expect them. The note under each part explains why it is written that way.
Hi {{first_name}}, it's {{your_name}} from {{your_company}}. We do {{energy_service}} for commercial sites in {{location}}.
This is a cold call, so I'll be brief. Are you the right person to talk to about the site's power costs?
Why it works: Asking if they're the right person up front saves time on a call that often routes elsewhere.
I'm calling {{industry}} businesses with big daytime power use, because most of them are looking at the next contract round and wondering whether {{energy_service}} would change it.
I don't know yet whether your site is a fit. A couple of quick questions will tell us.
Why it works: Being upfront that the site might not qualify builds trust and makes the questions feel natural.
Do you own the building, or lease it?
Roughly what does the site spend on power a month or a year?
When does your current energy contract end?
Who else would be involved in a decision like this: finance, the landlord, the board?
Why it works: Ownership, spend, contract date and decision makers are the four things that decide whether a proposal is possible.
That sounds like a site we'd normally look at. For a {{similar_company}} with similar use, the result was {{result}}.
We base everything on your actual usage data, so you're not relying on a sales estimate.
Why it works: Using their own data is the credibility line in an industry with a lot of inflated claims.
The next step is a free assessment. If you send us a recent bill, or give permission for us to request your interval data, we'll come back with a proposal for {{energy_service}} and walk you through it in 30 minutes.
Would {{day_time_1}} or {{day_time_2}} suit for the walkthrough?
Why it works: Book the walkthrough at the same time as asking for the bill. A proposal emailed without a meeting rarely goes anywhere.
Great. I'll book {{agreed_time}} and send a short email now with where to send the bill.
Should finance join the walkthrough, given they'll want to see the numbers?
Why it works: Finance usually decides energy investments. Get them into the first proper meeting.
Swap one of these in for the opener above when the situation fits.
Hi {{first_name}}, {{your_name}} from {{your_company}}. Quick question: do you know when the site's energy contract comes up? A lot of businesses are reviewing what they do before the next one, and I wanted to see where you're at.
When to use it: Use for energy procurement and brokerage, or to build a contract-date list.
Hi {{first_name}}, it's {{your_name}} at {{your_company}}. I noticed {{prospect_company}} has published {{sustainability_commitment}}. Sites usually look at energy first to get there. Is that part of the plan for {{site_location}}?
When to use it: Use when the business has a public emissions or sustainability commitment.
For when reception or an assistant answers. Be honest about who you are and ask for help.
More gatekeeper scriptsHi, it's {{your_name}} from {{your_company}}. I'm calling about the site's energy costs. Is that something the facility manager looks after, or finance?
Acknowledge, ask one question, then offer a smaller step or let them go.
All objection responsesThat's useful to know. Some of our clients in leased sites still go ahead with the landlord's agreement, and some options don't need the roof at all. How long is left on your lease?
Why: Leasing isn't always a dead end. Lease length tells you whether it's worth pursuing.
I believe it. A lot of those are residential sellers. We only do commercial sites, and we work from your actual data. If the numbers don't work for you, we'll say so.
Why: Separate yourself from residential telemarketing, which is what most buyers have experienced.
That's a fair concern, and it depends on the site. With your actual usage we can show you the payback for {{prospect_company}} specifically. Would that be worth seeing before you rule it out?
Why: Don't argue numbers you haven't calculated. Offer to calculate them.
Good timing to know. When does it run until? Some options sit alongside a contract, and either way I'll diarise a call before it ends.
Why: A new contract creates a dated future opportunity.
I can send a short overview. What would make it useful? If you send a recent bill, I can send something specific to your site instead of a generic brochure.
Why: Turn the information request into a request for their data.
Under 30 seconds. Skip voicemail on the first attempt and pair it with an email the same day.
12 more voicemail scriptsHi {{first_name}}, it's {{your_name}} from {{your_company}}. We do {{energy_service}} for commercial sites in {{location}}. I'm calling about the power costs at {{site_location}}. I'll try you again on {{day_time_1}}. My number is {{phone}}.
Send it the same day as the call or voicemail. It identifies you and includes a working unsubscribe.
Subject: Power costs at {{site_location}}
Nousu publishes an energy and utilities row in its Australian cold calling statistics, the closest published reference for commercial energy calling.
Australian cold calling statistics| Measure | Published figure or what to track |
|---|---|
| Connect rate (energy and utilities) | 20% |
| Decision-maker conversation rate (energy and utilities) | 9% |
| Meetings per 100 dials (energy and utilities) | 1.3 |
| Meeting to opportunity (energy and utilities) | 48% |
Nousu's industry figures count only dials where we held a verified direct number for a named contact, which is why they sit above the 14% connect and 6% decision-maker averages across all dials.
To see how many dials your own meeting target needs, use the meetings per dial calculator.
General information only, not legal advice.
Australian cold calling lawsThis script is a starting point. The free cold call script generator builds a version around your offer, buyer and market, with your own objection responses, voicemails and follow-up emails. It runs in your browser and nothing you type is stored or sent.
FAQ
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