Script library: by industry
For accounting, advisory, legal and consulting firms calling owners, managing directors and finance leads. Every line is ready to use: replace each {{placeholder}}, read it aloud a few times, then make it sound like you.
Quick answer
Nobody changes accountant or adviser because a stranger called. They change when something happens that the current adviser isn't handling: rapid growth, preparing for sale, a new entity, a tax problem or a partner who has stopped returning calls. The script is built to find those moments.
Call as a peer, not a salesperson. Owners are used to dealing with partners and senior advisers, so the meeting offer should be time with someone senior. If you are a business development rep, say who the meeting is with.
Six parts, in the order buyers expect them. The note under each part explains why it is written that way.
Hi {{first_name}}, it's {{your_name}} from {{your_company}}. We're a {{firm_type}} firm working with {{industry}} businesses.
This is a cold call. Can I tell you in 30 seconds why I rang, and you tell me if it's relevant?
Why it works: Say what kind of firm you are immediately. 'Advisory' on its own means nothing to an owner.
I'm calling owners in {{industry}} who are {{business_stage}}, because that's usually when the advice they need changes.
I'm not suggesting anything's wrong with your current adviser. I'm just checking whether that stage applies to you.
Why it works: Respecting the existing adviser is essential. Owners are loyal, and attacking the incumbent ends the call.
Who looks after {{service_area}} for you at the moment?
Has the business changed much since you started with them?
Is there anything coming up in the next year, such as {{business_event}}, that you'd want more help with?
How often do you actually hear from them outside year end?
Why it works: The last question is often the real one. Many owners only hear from their adviser once a year and feel it.
That's common. For {{similar_company}}, our {{senior_role}} worked on {{result}}.
The difference people usually notice is {{differentiator}}.
Why it works: One example in their industry and one difference they will feel, such as a named partner or a proactive review each quarter.
Would it be worth 30 minutes with {{senior_name}}, one of our {{senior_role}}s? No cost, and you'd come away with a view on {{business_event}} either way.
Is {{day_time_1}} or {{day_time_2}} better for you?
Why it works: Name the senior person. 'One of our team' sounds junior; a named partner sounds like real advice.
I'll lock in {{agreed_time}} with {{senior_name}}. Will that be in person or a video call?
Is there anything we should look at beforehand, such as last year's accounts, or would you rather just talk first?
Why it works: Offer the choice of format. Many owners prefer to meet face to face for advice relationships.
Swap one of these in for the opener above when the situation fits.
Hi {{first_name}}, {{your_name}} from {{your_company}}. I saw {{trigger}}. Congratulations. When businesses go through that, the tax and structure questions usually change quite a bit. Have you got someone helping you with that side?
When to use it: Use after an acquisition, a new entity, a new location or a big hire announced publicly.
Hi {{first_name}}, it's {{your_name}} from {{your_company}}. I'm calling {{industry}} owners ahead of {{calendar_event}}, because that's when most of them wish they'd planned earlier. Is that already in hand for you?
When to use it: Use in the months before end of financial year, a regulatory deadline or a known industry change.
For when reception or an assistant answers. Be honest about who you are and ask for help.
More gatekeeper scriptsHi, it's {{your_name}} from {{your_company}}. I'm hoping to speak with {{first_name}} briefly about {{service_area}}. Is now a reasonable time, or is there a better time to catch them?
Acknowledge, ask one question, then offer a smaller step or let them go.
All objection responsesThat's a good sign, loyalty usually means they've looked after you. I'm not asking you to move. Would a second opinion on {{business_event}} be useful, so you can compare?
Why: Second opinions don't threaten a long relationship and often reveal the gap.
We work with plenty of businesses your size. What matters more is where you're heading. If {{business_event}} is on the cards, it's worth getting advice before it happens.
Why: Reframes size as stage and ties the meeting to a future event.
Changing does take some effort, so I wouldn't suggest it lightly. The 30 minutes is free and it'll tell you whether there's anything worth changing for.
Why: Agrees with the concern and lowers the commitment to a single free conversation.
Of course. When is the busy period over for you, roughly? I'll put a note in for the week after and keep it short.
Why: Accepts the timing and secures a specific callback window.
Makes sense at your size. Do you ever bring someone in for the bigger questions, such as {{business_event}}, or does your finance team handle all of it?
Why: In-house teams still buy specialist advice for one-off events. Ask about those.
Under 30 seconds. Skip voicemail on the first attempt and pair it with an email the same day.
12 more voicemail scriptsHi {{first_name}}, it's {{your_name}} from {{your_company}}, a {{firm_type}} firm working with {{industry}} businesses. I'm calling about {{business_event}}. I'll send a short email and try you again on {{day_time_1}}. You can reach me on {{phone}}.
Send it the same day as the call or voicemail. It identifies you and includes a working unsubscribe.
Subject: {{business_event}} for {{prospect_company}}
Nousu publishes a professional services row in its Australian cold calling statistics.
Australian cold calling statistics| Measure | Published figure or what to track |
|---|---|
| Connect rate (professional services) | 23% |
| Decision-maker conversation rate (professional services) | 12% |
| Meetings per 100 dials (professional services) | 1.5 |
| Meeting to opportunity (professional services) | 52% |
Nousu's industry figures count only dials where we held a verified direct number for a named contact, which is why they sit above the 14% connect and 6% decision-maker averages across all dials.
To see how many dials your own meeting target needs, use the meetings per dial calculator.
General information only, not legal advice.
Australian cold calling lawsThis script is a starting point. The free cold call script generator builds a version around your offer, buyer and market, with your own objection responses, voicemails and follow-up emails. It runs in your browser and nothing you type is stored or sent.
FAQ
Practical answers from the team that makes the calls.
Book a 30-minute call. We'll map your market and buyers and show you what a phone-first campaign would book.
Starting at $7,000 a month. Exact fee quoted after a 30-minute call.
