We started Nousu because we saw what was broken in outsourced sales development.
TLDR: Why Nousu Exists
Nousu Collective is an Australian B2B SDR agency built specifically for technology companies. We are different because of three things: a 100% Australian team that represents your brand properly, phone-first methodology that prioritises conversations over email volume, and weekly iteration that continuously improves results. If you are selling B2B technology and need qualified pipeline, we are built for you.
The Problem With Most SDR Agencies
Offshore Execution Disguised as Local
Many Australian SDR agencies run offshore call centres. They advertise local presence but execute with teams in Manila, Delhi, or Eastern Europe. The accent and cultural mismatch damages your brand with Australian buyers.
Email-First by Default
Most agencies default to email automation because it scales cheaply. Your "outsourced SDR" becomes a glorified email sender. Phone calls, the highest-converting channel, become an afterthought.
Set-and-Forget Campaigns
Agencies launch campaigns, collect monthly fees, and make minimal adjustments. By month three, the same messaging runs against exhausted lists with declining results.
Vanity Metrics Over Real Outcomes
Reports full of activity numbers but light on what matters: qualified meetings that convert to pipeline.
Differentiator 1: 100% Australian Team
Every person making calls on your behalf is based in Australia. No offshore execution. No outsourcing to third parties. No accent mismatches.
Why This Matters
When we call on your behalf, we represent your brand. Australian B2B buyers expect to speak with someone who understands Australian business culture, references, and communication norms.
Offshore SDRs struggle with:
- Australian colloquialisms and humour
- Local company references and context
- Time zone alignment for real-time communication
- Pronunciation of Australian names and places
These gaps erode trust in the first 15 seconds of a call.
What Australian Execution Looks Like
Our SDRs understand the difference between enterprise accounts in Sydney versus Melbourne, how Australian decision-makers respond to direct versus consultative approaches, local events and market conditions that create conversation hooks, and the pace and tone Australian business expects.
This understanding is implicit, not trained. It comes from being Australian.
Differentiator 2: Phone-First Methodology
We prioritise phone conversations over email volume. Phone is our primary channel because it works.
The Data Behind Phone-First
| Channel | Meeting Conversion Rate |
|---|---|
| Phone-first multi-channel | 5 to 8% of contacts |
| Email-only sequences | 1 to 2% of contacts |
| LinkedIn-only sequences | 2 to 3% of contacts |
Phone-first generates 3 to 4x more meetings per contact touched.
What Phone-First Means in Practice
- Phone leads: We call first. Email and LinkedIn support calling rather than replace it.
- Dedicated calling blocks: Focused phone sessions rather than switching between channels.
- Voicemail as strategy: Voicemails build familiarity and set up subsequent touches.
- Multi-touch persistence: We call 5 to 8 times across 2 to 3 weeks, supported by email and LinkedIn.
Why This Works for B2B Tech
Technology sales involve complex buying decisions. Email can introduce, but phone discovers need, handles objections, and books meetings.
Decision-makers who control software budgets often prefer phone. A focused 5-minute call respects their time more than a 14-email sequence.
Differentiator 3: Weekly Iteration
Markets shift. Messaging that works in January may fail by April. Static campaigns decay. We iterate weekly.
What Weekly Iteration Includes
Monday: Review and Diagnose. We listen to last week's call recordings. What opened well? What fell flat? Which objections surfaced?
Tuesday to Thursday: Execute. We run the current messaging with awareness of what we are testing.
Friday: Capture and Plan. We document insights, propose messaging changes, and share findings with you.
What You See
Weekly reports that include:
- Meeting outcomes (who, when, qualification details)
- Conversation patterns (what is resonating)
- Objections heard (and how we are handling them)
- Recommendations (what we want to test next)
You are not waiting for a quarterly business review to learn what is happening. You know every week.
Who We Work With
Nousu serves B2B technology companies selling complex solutions with considered purchase cycles.
Industries We Serve
- SaaS: Subscription software companies selling to mid-market and enterprise
- Fintech: Financial technology platforms selling to banks, insurers, and financial services
- B2B Services: Professional services firms selling to business buyers
- Cybersecurity: Security vendors selling to IT and security leaders
- MarTech: Marketing technology companies selling to marketing teams
- AI and Enterprise Software: Complex technology platforms with longer sales cycles
Typical Client Profile
Companies that work well with us typically have:
- Deal sizes above $10,000 ACV (often $25 to $100K+)
- Defined ICP that we can target precisely
- Closers ready to run meetings we book
- Willingness to iterate based on feedback
- Sales cycle under 6 months
Our Services
Cold Calling
Dedicated outbound calling to your ICP. Our team handles prospecting so yours can focus on closing. Learn about Cold Calling
Outsourced SDR
Full sales development function: calling, email, LinkedIn, meeting booking, and pipeline generation. Learn about Outsourced SDR
Fielding Inbound
Convert inbound leads into meetings. We call web inquiries, demo requests, and content downloads. Learn about Fielding Inbound
Multi-Channel Campaigns
Coordinated outreach across phone, email, and LinkedIn. Learn about Multi-Channel
Event Marketing
Fill events, webinars, and roundtables with your target audience. Learn about Event Marketing
Pricing Transparency
We publish our pricing because you deserve to know what you are getting:
Starter Package: $6,000/month - 10 hours dedicated calling per week - Phone-first multi-channel execution - Weekly optimisation and reporting
Custom Engagements: - 5 hours/week: $150/hour - 10+ hours/week: $100/hour
Setup Fee: $1,000 (includes ICP definition, script development, list building)
No hidden fees. No long-term lock-in. No offshore surprises.
How We Work Together
Month 1: Foundation
- ICP definition and validation
- Script development based on your positioning
- List building with verified contact data
- Onboarding your CRM and calendar systems
- Test calls and initial optimisation
Month 2+: Execution and Iteration
- Weekly calling blocks against your target accounts
- Multi-channel touch sequences
- Weekly reporting with conversation insights
- Ongoing script refinement
- Monthly strategy reviews
Getting Started
We do not do long sales cycles. If there is a fit, we move quickly:
- Book a call to discuss your pipeline needs
- We propose scope and pricing based on your goals
- If aligned, we start onboarding within a week
- Calls start by week two or three
Related Resources
Ready to grow your pipeline?
Let's discuss how we can help you book more qualified meetings.
Book a Call with Our Outbound Team