Outsourced SDR services in Melbourne

An SDR function for Melbourne teams, run from Sydney

Nousu runs outsourced SDR programmes for Melbourne companies, and for companies elsewhere selling into Victoria, with SDRs who all work in-house in Sydney. We have no staff in Melbourne. Melbourne and Sydney share a time zone all year, so your SDR works across the full Melbourne business day and joins your weekly review in your hours.

An SDR engagement covers the whole top of funnel, not just the calls. If you want phone work only, see B2B telemarketing in Melbourne. If you mainly need a target list built and worked across channels, see B2B lead generation in Melbourne. If you want a sales development function that someone else runs and reports on, keep reading.

Which Melbourne companies use an outsourced SDR?

Outsourced SDR tends to suit three kinds of company selling into Melbourne.

• Founder-led scaleups, often in the Cremorne and Richmond technology cluster, where the founder is still the only person prospecting and it is slowing everything else down
• Established Melbourne businesses opening a new segment or territory, where the existing sales team is fully occupied looking after current customers
• Interstate and overseas companies entering Victoria that want a team calling Melbourne buyers before they commit to local headcount

What the SDR owns, and what your team owns

Clear ownership is what makes an outsourced SDR work. This is how we split the work by default, and we agree it with you before launch.

Planning Victorian territory around the Victorian calendar

Working the same hours as Melbourne makes coverage simple, but Victoria keeps its own public holidays. Melbourne Cup day (Tuesday 3 November in 2026) and the Friday before the AFL Grand Final are Victorian public holidays that most of the country works through. We plan Melbourne call blocks and meeting slots around them, and use those days for accounts in other states.

How we measure a Melbourne SDR programme

Every week you see dials, conversations, meetings booked and meetings held, by segment. Across 218,000+ dials from November 2024 to April 2026, 14% of our dials reached a live person, and Sydney callers booked 1.3 meetings per 100 dials, against 0.3 for offshore teams.

Once a campaign is running, about 8 qualified meetings a month is typical, with a range of 6 to 20 depending on market, deal size and seniority. About 50% of those meetings convert to opportunity. From month two the meeting floor agreed before launch applies, with a credit for every meeting below it.

What you get

Melbourne outsourced SDR engagements start at $7,000 a month (ex GST), with the exact fee quoted after a 30-minute call. Engagements run on a 3-month initial term, then rolling monthly.

• A dedicated SDR in-house in Sydney, working Melbourne business hours
• A Victorian target list built in-house and segmented by sector, precinct and buyer title
• Phone-first outreach with email and LinkedIn follow-up
• Qualified meetings in your calendar, each with a handover brief
• Weekly reporting, call notes and a weekly review
• Every contact and outcome logged in your CRM
• A documented playbook you keep