Outsourced SDR services in Sydney

What does an outsourced SDR do for a Sydney team?

An outsourced SDR does the job an in-house sales development rep would do, without you hiring one. At Nousu that means a dedicated SDR who works in-house in Sydney, assigned to your accounts and owning the top of your funnel: agreeing the ideal customer profile with you, building the target list, calling decision makers, following up by email and LinkedIn, qualifying interest and booking meetings into your calendar with a handover brief.

That is wider than a calling campaign. If you only need phone work on a list you already have, cold calling in Sydney is the closer fit. If the outcome you are buying is booked meetings for your closers, see appointment setting in Sydney. An outsourced SDR is for teams that want the whole function run for them, including the list, the messaging and the weekly decisions about what to change.

Should you hire an SDR in Sydney or outsource the role?

Most Sydney teams that look at an outsourced SDR are also weighing a first SDR hire. Both can work. The real differences are time to first calls, who manages the work day to day, and what happens when someone leaves.

For the full cost comparison, see our outsourced SDR vs in-house cost analysis.

Where do Sydney SDR programmes find their buyers?

Sydney is not one market. The CBD and Barangaroo hold the banks, insurers, funds and the big advisory and law firms. North Sydney, St Leonards and Macquarie Park carry a large share of the city's technology, pharmaceutical and corporate headquarters. Parramatta has grown into a second CBD with state government agencies, health and professional services, and Western Sydney carries much of the city's construction, manufacturing, logistics and warehousing. With Western Sydney International Airport open to passengers since 25 October 2026, the surrounding region is a market of its own for logistics, construction and facilities suppliers.

An SDR working Sydney accounts needs a different reason to talk for each of these. A head of operations at a Parramatta health provider, a procurement lead at a Macquarie Park pharmaceutical company and a founder in Surry Hills will not respond to the same opener. Segmenting the Sydney list by precinct and buyer title is part of week one, not something we discover in month three.

What do the first 90 days look like?

Weeks 1 and 2: we agree the ideal customer profile, the qualification criteria and what counts as a qualified meeting, build the list in-house, scrub phone numbers against the Do Not Call Register where required, write the call framework and the email and LinkedIn follow-up, and connect to your CRM and calendars. First calls happen 2 weeks from sign-off.

Weeks 3 to 8: your SDR works the list phone first, with email and LinkedIn supporting the calls. We review call notes with you every week and change openers, segments and titles based on what buyers are actually saying.

Month two onwards: the meeting floor agreed before launch applies, with a credit for every meeting below it. By the end of the 3-month initial term you have a documented playbook, a clear read on which Sydney segments book meetings, and the data to decide whether to keep going, scale up or bring the function in-house. Our first 90 days guide goes week by week.

What you get

Sydney outsourced SDR engagements start at $7,000 a month (ex GST), with the exact fee quoted after a 30-minute call. Engagements run on a 3-month initial term, then rolling monthly.

• A dedicated SDR who works in-house in Sydney, assigned to your accounts
• Ideal customer profile, segmentation and a target list built in-house
• Phone-first outreach supported by email and LinkedIn
• Qualified meetings booked into your calendar, each with a handover brief
• Weekly reporting, call notes and a weekly review of scripts and targeting
• Every contact and outcome logged in your CRM, with opt-outs actioned immediately
• From month two, an agreed meeting floor, with a credit for every meeting short

Is an outsourced SDR right for your Sydney team?

It suits Sydney B2B companies with a clear offer, a defined buyer and a deal size that justifies a monthly retainer, where founders or account executives are still doing their own prospecting and it is slowing them down. Once a campaign is running, about 8 qualified meetings a month is typical, with a range of 6 to 20 depending on market, deal size and seniority, and about 50% of those meetings convert to opportunity.

It is not the right fit if your offer or ideal customer changes every few weeks, if nobody on your team can take meetings within a few days of booking, or if you sell to consumers rather than businesses.