B2B telesales services, run in-house from Sydney

What are B2B telesales services?

B2B telesales services are outsourced phone campaigns in which the caller asks a business for a commitment on the call itself, such as renewing, reordering, upgrading, reactivating, enrolling in a programme or registering for an event. Nousu runs B2B telesales with senior callers who work in-house in Sydney, starting at $7,000 a month (ex GST), with first calls 2 weeks from sign-off.

Telesales is different from B2B telemarketing, where the usual goal is a qualified meeting for your sales team. In telesales the call is the sale, or at least the agreed decision. That changes the brief, the qualification and what gets reported. It does not change our rules: we do not take payments over the phone, we do not pressure anyone into a commitment, and anything that needs a proposal, custom pricing or a contract negotiation goes to your team with a handover brief.

We run telesales for businesses calling other businesses. We do no consumer, residential or door to door telesales.

B2B telesales services are outsourced phone campaigns in which the caller asks a business for a commitment on the call itself, such as renewing, reordering, upgrading, reactivating, enrolling in a programme or registering for an event.

What can a B2B telesales call secure?

The commitments that work on a telesales call are ones a buyer can agree to in a few minutes, within terms you have already set. In our experience the most common are listed below.

Each commitment is logged in your CRM with the call notes, and orders or enrolments are passed to your team or system for processing and invoicing. Your team stays in control of pricing, payment and fulfilment.

• Renewals of contracts, subscriptions or memberships that are coming due
• Reorders from trade or wholesale accounts that have gone quiet
• Upgrades to a higher plan, tier or service level already on your price list
• Reactivations of lapsed customers, with the reason they left captured in the call notes
• Programme enrolments, such as training, rebate or partner programmes
• Event registrations for webinars, briefings, roundtables and trade events

The commitments that work on a telesales call are ones a buyer can agree to in a few minutes, within terms you have already set.

Telesales vs telemarketing vs appointment setting: what is the difference?

All three use the phone to reach businesses. The difference is what the call is trying to achieve and who finishes the job. If your buyers need a demo or a proposal before they decide, you want appointment setting, not telesales.

All three use the phone to reach businesses.

How does outsourced telesales work with Nousu?

Telesales outsourcing with Nousu follows the same operating rhythm as our other phone services, with the offer and the caller's authority agreed in writing before the first call.

• Step 1, brief: we agree the offer, the price list or terms the caller can work within, and what must go to your team.
• Step 2, list: we work your customer, lapsed or event list, and add new business contacts where that makes sense.
• Step 3, framework: a call framework rather than a word for word script, covering the reason for the call, the offer and common objections.
• Step 4, calling: senior callers from our Sydney team call in the buyer's business hours, inside Australian telemarketing calling hours.
• Step 5, handover: commitments go to your team or system for processing, and anything that needs a proposal goes to your sales team with a handover brief.
• Step 6, review: weekly call reviews of outcomes, call notes and objections, with the offer or the list adjusted when the calls show a problem.

Telesales outsourcing with Nousu follows the same operating rhythm as our other phone services, with the offer and the caller's authority agreed in writing before the first call.

What should you look for in a telesales agency?

The right telesales company for a B2B business is the one whose callers can hold a commercial conversation with your customers without damaging the relationship. Price per hour matters less than what each call secures and what it does to your name. Before you sign with any telesales agency, ask the questions below.

We compare Australian providers on these points in our guide to the best telemarketing and telesales companies in Australia.

• Where do the callers work, and are they employees or subcontractors?
• Does the agency take payments on the phone, and if so, how is card data handled?
• Who sets the offer, and how far can a caller go on price or terms?
• How are commitments logged and handed to your team for processing?
• What is reported weekly: commitments by type, or only dials?
• What is the term, and what happens if the campaign underperforms?

The right telesales company for a B2B business is the one whose callers can hold a commercial conversation with your customers without damaging the relationship.

Is telesales outsourcing right for your business?

Outsourced telesales fits B2B businesses with a clear offer, a list of business customers or prospects, and terms a buyer can agree to without a proposal. Distributors with trade accounts, software companies with lapsed or upgrade-ready subscribers, membership bodies, training providers and event organisers are typical. See manufacturing and distribution and sport, venues and events for sector detail, or telemarketing for small business if you are a smaller team.

It is not a fit if you need consumer sales, payments taken on the call, or a complex sale where the buyer needs a demo and a proposal first. For that, start with B2B appointment setting.

Outsourced telesales fits B2B businesses with a clear offer, a list of business customers or prospects, and terms a buyer can agree to without a proposal.

What does B2B telesales outsourcing cost?

Ongoing B2B telesales with Nousu starts at $7,000 a month (ex GST), with the exact fee quoted after a 30-minute call. Engagements run on a 3-month initial term, then rolling monthly, and first calls happen 2 weeks from sign-off.

If the work is a one-off project with a fixed end, such as a single enrolment drive or an event registration push, it may suit a calling programme instead, quoted per project. We will tell you which fits. Book a 30-minute call.

Ongoing B2B telesales with Nousu starts at $7,000 a month (ex GST), with the exact fee quoted after a 30-minute call.