List Build
- Fresh accounts sourced for sport, venue and ticketing suppliers
- Contacts verified before calling
- Segmented by buyer role and pre-season, off-season and event planning windows
Outbound for sport and events
Book meetings with sporting clubs, venues and event organisers
Reach club, venue and event decision makers with a relevant commercial offer. Time outreach to pre-season and off-season windows rather than assuming the busiest weeks are buying windows.
Senior callers, all in-house in SydneyFirst calls 2 weeks from sign-offWritten call notes and meeting handover briefs
Quick answer
How do you book meetings with sporting clubs, venues and event organisers? Find the commercial or operational owner and fit the conversation around season and event planning. Nousu calls clubs, venues and organisers, qualifies the decision process and books meetings for your sales team.
Fit check
Who this is for
This is for you if
- You are sport, venue and ticketing suppliers with a defined business offer
- You need meetings with club CEOs, commercial managers and venue managers
- Your sales team can run the demos or discovery meetings we book
- Your deal value supports an ongoing outbound sales process
- You can agree target accounts, exclusions and meeting criteria before launch
Not the right fit if
- You need consumer sales rather than business meeting booking
- Your offer is too broad to explain to a specific buyer
- Your team is not available to run the meetings we book
- You expect guaranteed sector-specific meeting volumes
Buyers
Who we call
We map decision ownership before calling, so the meeting reaches the person responsible for membership workflows, venue operations and event planning.
| Role | What they care about | Best time to reach them |
|---|---|---|
| Club CEOs and GMs | Club priorities, commercial fit and committee approval | During pre-season or off-season planning, at an agreed time |
| Commercial and membership managers | Revenue priorities, member experience and system fit | Outside match-day delivery and membership peaks |
| Venue managers | Venue operations, supplier coverage and booking schedules | Outside event delivery and venue turnover |
| Event directors | Event plans, supplier fit and delivery responsibility | During planning, not live event delivery |
| Association administrators | Member club needs, approval routes and coordination | Outside competition administration peaks |
These are planning cues, not fixed calling hours. We confirm suitable callbacks with each organisation and call within applicable rules.
Use cases
What we book
Meeting criteria and routing are agreed before launch. Your team runs the sales or product conversation, with written notes on the buyer, need and timing.
- Club commercial and membership discovery meetings
- Venue software and ticketing demos
- Event supplier and operations meetings
- Association introductions for relevant member services
The first month
What the first month actually looks like
What happens
Foundation
Week 1. Target accounts and exclusions agreed for sport, venue and ticketing suppliers. Buyer mapping across club CEOs, commercial managers and venue managers. Talk track, meeting criteria and routing built around membership workflows, venue operations and event planning
You get
Focus: Buyer fit and an approved meeting definition
What happens
Launch and learn
Week 2. First calls at the 2-week mark, then follow up. Initial responses and callbacks logged around pre-season, off-season and event planning windows. First review of list quality, opener and buyer routing
You get
Focus: Qualified conversations with relevant buyers
What happens
Tighten the offer
Week 3. Role-specific messaging refined for club CEOs, commercial managers and venue managers. Follow-up aligned to pre-season, off-season and event planning windows. Best-fit accounts prioritised from actual call feedback
You get
Focus: Meetings booked against the agreed criteria
What happens
Stabilise and compound
Week 4. Weekly reporting and handover rhythm established. Segment feedback reviewed for sport, venue and ticketing suppliers. Next month targeting and messaging plan agreed with your sales team
You get
Focus: Meeting quality and next actions
Cadence
What you get every week
Calling
- Phone first calls to club CEOs, commercial managers and venue managers
- Live qualification around membership workflows, venue operations and event planning
- Callback preferences and objections logged
Follow Up
- Email follow-up after calls where appropriate
- LinkedIn support where relevant to the buyer
- Sequencing aligned to pre-season, off-season and event planning windows
Reporting
- Written weekly activity and meeting summary
- Call notes on buyer needs, timing and decision ownership
- Clear handover and next actions for your sales team
Optimisation
- Targeting reviewed by buyer role and account fit
- Sharper messaging around membership workflows, venue operations and event planning
- Follow-up refined from actual objections and callbacks
Performance
Realistic benchmarks
Dials placed, Nov 2024 to Apr 2026
Meetings per 100 dials, onshore vs offshore
To first calls
Qualified meetings a month typical, range 6 to 20
Indicative ranges, not guarantees. Outcomes vary by market, offer, and target audience.
FAQ
Questions & answers
Common questions about outbound for sport and events.
Still have questions?
Book a 30-minute callPre-season and off-season planning windows can be more relevant than match-day delivery. We confirm each club's buying and callback timing instead of applying one calendar to every sport.
Volunteer-run clubs can be included where the offer and decision process fit. We establish the responsible committee contact and agreed callback timing without assuming a staffed office or immediate purchasing authority.
State associations can be named targets where they own or influence the relevant decision. We map the administrative and commercial contacts and clarify whether approval sits centrally or with member clubs.
Venues and event organisers can be separate segments in the campaign. Messaging and callbacks follow their planning and delivery schedules, with meetings routed to your relevant sales contact.
Starting at $7,000 a month. The exact fee is quoted after a 30-minute call, once we agree your target buyers and meeting definition.
Related and useful reading
Get started
Ready to build pipeline?
Book a 30-minute call and we will map your ICP and the fastest path to meetings.
Starting at $7,000 a month. Exact fee quoted after a 30-minute call.