B2B telemarketing services in Canberra

Who runs B2B telemarketing into Canberra?

Nousu runs B2B telemarketing into Canberra with senior callers who all work in-house in Sydney, on the same clock as the ACT all year. We call the businesses and organisations around government, such as suppliers, defence firms, consultancies, universities and peak bodies, and book qualified meetings into your calendar, starting at $7,000 a month (ex GST).

This is outbound calling to business buyers, not consumer telemarketing, and it is not lobbying. If you want list building and email and LinkedIn follow-up around the calls, our B2B lead generation service covers Canberra too. For how our telemarketing works in every market, see B2B telemarketing services.

What does the Canberra B2B market look like?

Canberra's economy is built around the Australian Government, but most of the buying a B2B vendor can reach by phone happens in the organisations that serve it. Defence and national security suppliers, from large primes to specialist engineering and cyber firms, cluster around Defence's headquarters at Russell, the airport precinct and Fyshwick, Hume and Mitchell. Consultancies that work for agencies sit across Civic, Barton and Kingston.

Universities and research organisations are a second market, including the Australian National University, the University of Canberra and UNSW Canberra. Many national associations and peak bodies keep their headquarters in the ACT and buy software, events, research and professional services like any other organisation. Each group needs its own opener and buyer titles.

Who do we call in Canberra?

We call the private sector and not-for-profit buyers around government, and treat government itself differently.

How do procurement rules affect telemarketing in Canberra?

Commonwealth entities buy under the Commonwealth Procurement Rules, which require officials to act ethically and treat potential suppliers fairly, and most open approaches to market are advertised on AusTender, the Australian Government's procurement information system. Tender documents usually set out how suppliers may contact the entity while a tender is open, and we treat those instructions as binding on every call we make.

We do not call Australian Government officials on a client's behalf to influence a tender, contract or grant. Under the Australian Government Lobbying Code of Conduct, contacting government representatives for a client to influence the award of a government contract or grant is lobbying, and third-party lobbyists must register first. Where you want meetings with government buyers, we agree the approach with you first, and the right route is often your own team at an advertised industry briefing. For the calling rules that apply to every campaign, see cold calling laws in Australia. This is general information, not legal advice.

When do we call Canberra businesses?

Canberra and Sydney share a clock all year, because the ACT and New South Wales change for daylight saving on the same dates. Our calling day lines up exactly with the Canberra working day, with no early starts or late finishes.

The Canberra calendar matters more than the clock. In our experience, Parliament's sitting weeks, Senate Estimates, the federal Budget and the end of the financial year take up senior time across agencies and the organisations around them, so we plan call blocks around those weeks. The best time to cold call in Australia covers daily timing.

Australian telemarketing calling hours apply in the recipient's local time: weekdays 9am to 8pm and Saturdays 9am to 5pm, with no calls on Sundays or national public holidays. We keep B2B calls inside business hours and avoid ACT public holidays such as Canberra Day and Reconciliation Day. This is general information, not legal advice.

How does Nousu run telemarketing for Canberra clients?

First calls happen 2 weeks from sign-off. In those 2 weeks we agree the ACT ideal customer profile, build or clean the list, wash it against the Do Not Call Register, agree which organisations are in and out of scope, write a call framework for each buyer group and agree what a qualified meeting means for your team.

A named senior caller then works your accounts. Meetings go into your calendar with a handover brief, every contact and outcome is logged in your CRM, and weekly call reviews cover outcomes, call notes and the changes for the next week. Once a campaign is running, about 8 qualified meetings a month is typical, with a range of 6 to 20. Defence and cyber vendors can also read how we run outbound for cybersecurity companies.

What you get

Canberra telemarketing engagements include the full operating model, starting at $7,000 a month (ex GST), with the exact fee quoted after a 30-minute call. Engagements run on a 3-month initial term, then rolling monthly. For how telemarketing pricing models compare, see what telemarketing costs in Australia.

• A senior caller working in-house in Sydney, on the same clock as Canberra
• An ACT target list split by buyer group: suppliers, consultancies, universities and peak bodies
• A call framework for each buyer group, with scope rules agreed up front
• Qualified meetings booked into your calendar, each with a handover brief
• Meeting confirmations and reschedule handling
• Weekly call reviews and a written weekly report
• Every contact and outcome logged in your CRM
• From month two, an agreed meeting floor, with a credit for every meeting short

Who is Canberra telemarketing a good fit for?

It suits B2B vendors selling to defence and national security suppliers, consultancies, universities and research organisations, and associations and peak bodies. It also suits vendors who already sell to government and want more meetings with the private sector buyers around it. It is not the right fit for consumer calling, or for a plan that depends on calling government officials about a live tender.