List Build
- Fresh accounts sourced for media owners, radio networks and advertising sales teams
- Contacts verified before calling
- Segmented by buyer role and campaign planning windows and local trading peaks
Outbound for media and advertising
Book meetings with advertisers for media and radio sales teams
Build a buyer list across direct advertisers and media agencies, then qualify the campaign purpose before handing meetings to your sales team.
Senior callers, all in-house in SydneyFirst calls 2 weeks from sign-offWritten call notes and meeting handover briefs
Quick answer
How do media and radio sales teams reach new advertisers? Call the person who owns the advertising decision with a clear audience fit and a reason to meet. Nousu targets business owners, marketing leaders and media buyers, qualifies campaign timing and books meetings for your media sales team.
Fit check
Who this is for
This is for you if
- You are media owners, radio networks and advertising sales teams with a defined business offer
- You need meetings with business owners, marketing managers and media buyers
- Your sales team can run the demos or discovery meetings we book
- Your deal value supports an ongoing outbound sales process
- You can agree target accounts, exclusions and meeting criteria before launch
Not the right fit if
- You need consumer sales rather than business meeting booking
- Your offer is too broad to explain to a specific buyer
- Your team is not available to run the meetings we book
- You expect guaranteed sector-specific meeting volumes
Buyers
Who we call
We map decision ownership before calling, so the meeting reaches the person responsible for audience fit, campaign objectives and advertising approval.
| Role | What they care about | Best time to reach them |
|---|---|---|
| SME owners | Local audience fit, campaign purpose and affordability | Outside customer service and trading peaks |
| Marketing managers | Audience relevance, campaign objectives and planning | Outside campaign launches and reporting deadlines |
| Franchise marketing leads | Local versus group approval and brand fit | Around planning windows, at an agreed callback time |
| Media agency buyers | Client brief, inventory fit and campaign timing | Outside buying deadlines and client presentations |
| Car dealer principals | Local demand, campaign fit and decision ownership | Outside showroom and sales meeting peaks |
These are planning cues, not fixed calling hours. We confirm suitable callbacks with each organisation and call within applicable rules.
Use cases
What we book
Meeting criteria and routing are agreed before launch. Your team runs the sales or product conversation, with written notes on the buyer, need and timing.
- Direct advertiser discovery meetings
- Media agency brief and inventory discussions
- Regional advertiser meetings for local sales reps
- Campaign planning calls with franchise marketing teams
The first month
What the first month actually looks like
What happens
Foundation
Week 1. Target accounts and exclusions agreed for media owners, radio networks and advertising sales teams. Buyer mapping across business owners, marketing managers and media buyers. Talk track, meeting criteria and routing built around audience fit, campaign objectives and advertising approval
You get
Focus: Buyer fit and an approved meeting definition
What happens
Launch and learn
Week 2. First calls at the 2-week mark, then follow up. Initial responses and callbacks logged around campaign planning windows and local trading peaks. First review of list quality, opener and buyer routing
You get
Focus: Qualified conversations with relevant buyers
What happens
Tighten the offer
Week 3. Role-specific messaging refined for business owners, marketing managers and media buyers. Follow-up aligned to campaign planning windows and local trading peaks. Best-fit accounts prioritised from actual call feedback
You get
Focus: Meetings booked against the agreed criteria
What happens
Stabilise and compound
Week 4. Weekly reporting and handover rhythm established. Segment feedback reviewed for media owners, radio networks and advertising sales teams. Next month targeting and messaging plan agreed with your sales team
You get
Focus: Meeting quality and next actions
Cadence
What you get every week
Calling
- Phone first calls to business owners, marketing managers and media buyers
- Live qualification around audience fit, campaign objectives and advertising approval
- Callback preferences and objections logged
Follow Up
- Email follow-up after calls where appropriate
- LinkedIn support where relevant to the buyer
- Sequencing aligned to campaign planning windows and local trading peaks
Reporting
- Written weekly activity and meeting summary
- Call notes on buyer needs, timing and decision ownership
- Clear handover and next actions for your sales team
Optimisation
- Targeting reviewed by buyer role and account fit
- Sharper messaging around audience fit, campaign objectives and advertising approval
- Follow-up refined from actual objections and callbacks
Performance
Realistic benchmarks
Dials placed, Nov 2024 to Apr 2026
Meetings per 100 dials, onshore vs offshore
To first calls
Qualified meetings a month typical, range 6 to 20
Indicative ranges, not guarantees. Outcomes vary by market, offer, and target audience.
FAQ
Questions & answers
Common questions about outbound for media and advertising.
Still have questions?
Book a 30-minute callWe can scope separate lists for agency buyers and direct advertisers. The introduction and qualification differ because an agency buys against client briefs while a direct advertiser owns its own campaign priorities.
Observable advertising activity can be used as a targeting signal where the information is available. We confirm relevance on the call rather than assume competitor spend or a willingness to switch.
Regional territories can be built into the target list and calendar routing. We check the advertiser fits your coverage before booking a meeting with the appropriate local rep.
We ask about the campaign objective, buying responsibility, planning stage and budget where the buyer is willing to discuss it. Qualification thresholds are agreed with your sales team before launch, not invented by callers.
Starting at $7,000 a month. The exact fee is quoted after a 30-minute call, once we agree your target buyers and meeting definition.
Related and useful reading
Get started
Ready to build pipeline?
Book a 30-minute call and we will map your ICP and the fastest path to meetings.
Starting at $7,000 a month. Exact fee quoted after a 30-minute call.